Having problems with lead generation tactics? “Wow! I love your new website. Really slick. What kind of visitor numbers are you attracting?” “That’s the strange thing, we’re not getting as many hits as we’d hoped for. Everyone keeps telling us how...
Reducing sales churn is the holy grail of every sales director. The more customers you lose – churn – the less likely it is that your company is going to grow significantly any time soon. You see, the cost of acquiring new customers is...
Roll up! Roll up! Roll up! Nothing for sale! If you’re involved in sales you might have wondered about this for some time. Every Christmas and holiday season you come across the big name high-street department stores, with half a mile of street...
It’s no secret, but software and tech’ industries are the clear favourites when it comes to sourcing investment for their startup. See, I told you it was no secret. In stark contrast, non-tech’ startups tend to be Cinderella-like figures, last to be...
If you’re involved in sales you don’t need me to tell you that salespeople have taken a bad rap over the years. They’ve been branded with all manner of monikers; shysters, charlatans, hucksters, snake-oil peddlers, swindlers, con-men, phoneys...
Whether you’re graduating from staples to paper clips, double espressos to decaf, or sales spreadsheets to CRM software, the mere act of changing can be more disruptive to your personal wellbeing than those around you will ever realize. Some people...
You know that feeling you get when you manage to lose something that was really hard to come by? It sucks, right? Whether it was a front-row ticket for a show you’d been waiting forever to see, or a fifty dollar bill you’d sweated your butt off to...
The one good thing about Cyber Monday is that you don’t have to bash people square in the face to get what you want; or what you think you want. That, unfortunately, is sometimes untrue of its bigger, meaner, older brother, Black Friday. But...
In the chilling 1978 movie Halloween, Sheriff Leigh Brackett remarks to the teenage babysitter Laurie Strode, “It’s Halloween, everyone’s entitled to one good scare”. Cue the knife-wielding madman. Unlike that classic chiller, the one thing that...
There’s an elephant in the sales room, and nobody wants to talk about him. Sure, everyone on the team knows he’s there. They can all see him. He even treads on people’s toes from time to time. But hey, that big old elephant just keeps on getting...
Brendan Harding
