David Ogilvy, the father of advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” It’s been awhile since he...
Have you ever argued with yourself over buying something? These are typically the moments when the real human nature shines through, as we’re scrambling to find compelling facts to justify purchases that are driven entirely by an emotional need to...
Justas Markus
