* **Features** * [Overview](https://www.teamgate.com/tour/) * [Tour](https://www.teamgate.com/tour/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * [Mobile Apps](https://www.teamgate.com/tour/mobile-apps/) * [Industries](https://www.teamgate.com/tour/industries/) * [Collect](https://www.teamgate.com/blog/smarter-leadcapture-with-your-sales-crm/) * [Lead Capturing](https://www.teamgate.com/lead-capturing/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Email Integration](https://www.teamgate.com/integrations/mail-clients-integration/) * [Convert](https://www.teamgate.com/lead-qualification/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Lead Qualification](https://www.teamgate.com/lead-qualification/) * [Lead Prioritization](https://www.teamgate.com/solutions/lead-prioritization/) * [Time Management](https://www.teamgate.com/time-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Sales Acceleration](https://www.teamgate.com/solutions/sales-acceleration/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Product Catalogue](https://www.teamgate.com/solutions/product-catalog/) * [Insights](https://www.teamgate.com/solutions/analytics-and-reports/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Sales Activity](https://www.teamgate.com/solutions/sales-activity/) * [Pipeline Management](https://www.teamgate.com/solutions/insights-pipeline-management/) * [Sales Leaderboard](https://www.teamgate.com/solutions/sales-leaderboard/) * [KPIs & Sales Goals](https://www.teamgate.com/solutions/kpi-and-sales-goals/) * [**Blog**](https://www.teamgate.com/blog/) * **Resources** * [Help CenterEverything about to get you started and improve knowledge.](https://www.teamgate.com/support/) * [Case StudiesLearn best practices from our customers.](https://www.teamgate.com/case-studies/) * [Developer APIDocumentation, API, Examples, FAQ and more.](https://developers.teamgate.com/) * [Affiliate ProgramEarn cash commission on every referral!](https://teamgate.getrewardful.com/signup) * [**Pricing**](https://www.teamgate.com/pricing/) * [**Integrations**](https://www.teamgate.com/integrations/) * [**+1 725-254-2694**](tel:+17252542694) * [**Start Free Trial**](https://www.teamgate.com/trial/) * [**Login**](https://my.teamgate.com/index.php?r=my/guest/) * [Log in](https://my.teamgate.com/index.php?r=my/guest/) * [Sign up](https://www.teamgate.com/trial/) * [REQUEST A DEMO](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/request-form/ "2024-nav-demo") Designed for Growth: Scale your recurring revenue with the new Teamgate SaaS CRM. [Explore SaaS Features →](https://www.teamgate.com/saas) [Book a demo](https://www.teamgate.com/request-form/) today and save 50% off your first month, or 20% off your first year. Get a [free sales audit](https://calendly.com/tg-chase-horn/2025-sales-audit?month=2025-12) to uncover hidden revenue opportunities! * **Features** * [Overview](https://www.teamgate.com/tour/) * [Tour](https://www.teamgate.com/tour/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * [Mobile Apps](https://www.teamgate.com/tour/mobile-apps/) * [Industries](https://www.teamgate.com/tour/industries/) * [Collect](https://www.teamgate.com/blog/smarter-leadcapture-with-your-sales-crm/) * [Lead Capturing](https://www.teamgate.com/lead-capturing/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Email Integration](https://www.teamgate.com/integrations/mail-clients-integration/) * [Convert](https://www.teamgate.com/lead-qualification/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Lead Qualification](https://www.teamgate.com/lead-qualification/) * [Lead Prioritization](https://www.teamgate.com/solutions/lead-prioritization/) * [Time Management](https://www.teamgate.com/time-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Sales Acceleration](https://www.teamgate.com/solutions/sales-acceleration/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Product Catalogue](https://www.teamgate.com/solutions/product-catalog/) * [Insights](https://www.teamgate.com/solutions/analytics-and-reports/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Sales Activity](https://www.teamgate.com/solutions/sales-activity/) * [Pipeline Management](https://www.teamgate.com/solutions/insights-pipeline-management/) * [Sales Leaderboard](https://www.teamgate.com/solutions/sales-leaderboard/) * [KPIs & Sales Goals](https://www.teamgate.com/solutions/kpi-and-sales-goals/) * [**Blog**](https://www.teamgate.com/blog/) * **Resources** * [Help CenterEverything about to get you started and improve knowledge.](https://www.teamgate.com/support/) * [Case StudiesLearn best practices from our customers.](https://www.teamgate.com/case-studies/) * [Developer APIDocumentation, API, Examples, FAQ and more.](https://developers.teamgate.com/) * [Affiliate ProgramEarn cash commission on every referral!](https://teamgate.getrewardful.com/signup) * [**Pricing**](https://www.teamgate.com/pricing/) * [**Integrations**](https://www.teamgate.com/integrations/) * [**+1 725-254-2694**](tel:+17252542694) * [**Start Free Trial**](https://www.teamgate.com/trial/) * [**Login**](https://my.teamgate.com/index.php?r=my/guest/) * [Log in](https://my.teamgate.com/index.php?r=my/guest/) * [Sign up](https://www.teamgate.com/trial/) * [REQUEST A DEMO](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/request-form/ "2024-nav-demo") Designed for Growth: Scale your recurring revenue with the new Teamgate SaaS CRM. [Explore SaaS Features →](https://www.teamgate.com/saas) [Book a demo](https://www.teamgate.com/request-form/) today and save 50% off your first month, or 20% off your first year. Get a [free sales audit](https://calendly.com/tg-chase-horn/2025-sales-audit?month=2025-12) to uncover hidden revenue opportunities! ![CRM Empire State Teamgate](https://www.teamgate.com/wp-content/uploads/2016/03/CRM-Empire-State-Teamgate-1500x500.jpg) [Uncategorized](https://www.teamgate.com/blog/category/uncategorized/) # Grandininė reakcija versle, arba kaip pasiekti Empire State Building slenkstį ![mm](https://www.teamgate.com/wp-content/uploads/2023/03/Abe-Headshot-150x150.jpg) [Abe Dearmer](https://www.teamgate.com/blog/author/abe/ "Posts by Abe Dearmer") March 15, 2016 1983 m. fizikas iš Britų Kolumbijos universiteto Lorne Whitehead [įrodė](http://www.smithsonianmag.com/smart-news/just-twenty-nine-dominoes-could-knock-down-the-empire-state-building-2232941/?no-ist), kad **29 domino žaidimo detalės galėtų nugriauti „Empire State“ pastatą Niujorke.** Vienai domino detalei užtenka jėgos nugriauti iki 1,5 karto didesnę kitą domino detalę – aiškina L. Whitehead teorija. ## Pirmosios pergalės grandinėje Grandininė reakcija – tai serija tarpusavyje susijusių tikimybių. Mažos pergalės veda prie didesnių laimėjimų – žingsnis po žingsnio įmonė tampa didelį autoritetą ir galią įgavusia organizacija. Pirmųjų pergalių liudininku kažkam greičiausiai bus kavos mėgėjas vietinėje kavinėje. Kitų – pirmasis mokus klientas. Vėlesnių – aukščiausio lygio vadovas, pasirašantis milijoninį sandėrį. Pagalvokite, kiek daug etapų turi pereiti kiekvienas verslas: reikalinga atrasti produktą, kuris greitai pritaptų rinkoje; tuomet pasamdyti gerą techninį personalą, pardavėjus, kurie rastų pirmuosius klientus ir t.t. Kiekvienas prieš tai buvęs etapas sąlygoja kitą, kaip ir išorinės aplinkybės – [komandos kompetencijos](http://https://www.teamgate.com/blog/lt/2016/02/12/efektyvios-imones-bruozas-nuolatinis-darbo-kulturos-tobulinimas/), produkto charakteristikos, konkurencinė aplinka, [tinkami įrankiai ir duomenų analitika](http://https://www.teamgate.com/blog/lt/2016/02/23/kodel-kiekvienai-pardavimu-komandai-reikalinga-analitika/), gebėjimas pritraukti kapitalą ir pan. Deja, **ne visus _force majeure_ faktorius gali kontroliuoti verslininkai ar įmonės vadovai.** [![teamgate-casino](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-casino-e1457863593843.jpg)](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-casino-e1457863593843.jpg) Prisimenate mokykloje spręstus tikimybių teorijos uždavinius? Grandininė reakcija – tai serija tarpusavyje susijusių tikimybių. **Rizikos kapitalo ekspertai [tikina](http://tomtunguz.com/chained-probabilities/?utm%5Fsource=Ex+Post+Facto&utm%5Fcampaign=86fb634351-RSS%5FEMAIL%5FCAMPAIGN&utm%5Fmedium=email&utm%5Fterm=0%5Fe35bc95471-86fb634351-67800781), kad tą patį „sprendimo“ modelį galima pritaikyti ir versle, t.y. susidaryti verslo grandžių tikimybių sąrašą.** Tarkime, išmaniajam telefonui skirto žaidimo sąrašas būtų paprastas – tikimybė, kad kūrėjų komandai pavyks sukurti išskirtinį žaidimą, ir tikimybė, kad tas žaidimas pritrauks milijoną mokių vartotojų. Pavyzdžiui, smarkiai augančio [_Slac_k](https://slack.com/) ar paprastos apskaitos programos _[Expensify](https://www.expensify.com/)_ modeliai paremti dvejomis tikimybėmis. **Pirmoji, kad įmonė gali pagaminti produktą, kuris pritrauktų milijonus galutinių vartotojų. Antroji, kad tų vartotojų individuali patirtis paskatintų nusipirkti programos licenciją didesnę vartotojų grupę – komandą, skyrių ar net visą tarptautinę organizaciją.** ## Kovosime ietimi ar boulingo kamuoliu? Taigi, kai jau išsiaiškinome, kas yra grandininė reakcija ir kodėl šis procesas toks svarbus, atėjo metas sužinoti, kaip galū gale pasieksime „Empire State“ pastato slenkstį? [![teamgate-grandine](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-grandine.jpg)](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-grandine.jpg) Pirma, pasirinkite ietį arba boulingo kamuolį. Tai dvi **populiariausios augimo ir plėtros – „ieties smaigalio“ ir „boulingo“** – strategijos. Šios strategijos panašios veikimo principu – iš pradžių įveikti vieną arba pirmąją kliūtį, tuomet imtis kitų. Tiesa, jos turi skirtumų – pirmoji orientuota į produkto, o„boulingo“ – į rinkodaros taktikas. Būtent tokius [pagrindinius skirtumus išskiria „Business Insider“ ekspertai](http://www.businessinsider.com/the-thin-edge-of-the-wedge-strategy-for-relationships-2010-12). Pradėkime nuo į produktą orientuotų taktikų. Puikus pavyzdys – visiems puikiai žinoma _[Instagram](https://www.instagram.com)_ programėlė. Pirmosios _iPhone_ išmaniesiems telefonams skirtos fotonuotraukų programos neturėjo dalijimosi socialiniuose tinkluose funkcijos, beje, kaip ir puikius filtrus siūlanti _[Hipstamatic](http://www.hipstamatic.com)_. _Instagram_ išsprendė šią problemą – pasiūlė programą, kuri leidžia fotografuoti, redaguoti ir svarbiausia – greitai ir paprastai dalintis vartotojo nuotrauka. Šiuo atveju, „ieties smaigalys“, arba **pirmąją** **domino kaladėlę pastumiantis veiksnys yra sprendimas sukurti papildomas funkcijas, papildančias programą ar net pakeičiančias pagrindinę programos funkciją.** Tiesa, kritikai dažnai ironizuoja, kad „ieties smaigalio“ strateginius veiksmus lengva supainioti su galutiniu produktu, ypač jaunų įmonių tarpe, kai dažnos hipsterinės bendrovės net nelabai žino, kaip atrodys galutinis produktas. Joms tiesiog pavyksta kurti. Kaip nepasimesti? **Sėkminga įmonė apie ateityje naudojamas strategijas (papildomų funkcijų atsiradimą, kurios dažniausiai apmokestinamos) galvoja nuo pat pradžių**, o ne tokia sėkminga – kiekvieną pakeitimą traktuoja kaip _final product_ naujovę: vieną dieną daro vieną, kitą – jau naują produktą, o trečią – paprasčiausiai nebeišsilaiko rinkoje. [![teamgate-boulingo strategija](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-boulingo-strategija-e1457863115538.jpg)](https://www.teamgate.com/wp-content/uploads/2016/03/teamgate-boulingo-strategija-e1457863115538.jpg) **Puikus antrosios „boulingo“ arba į rinkodaros taktikas nukreiptos strategijos pavyzdys – programėlės [_Opentable_ ](https://www.Opentable.com)įspūdinga plėtra.** Šiandien Opentable siūlo paslaugą rezervuoti staliuką daugiau nei 30 tūkst. restoranų visame pasaulyje, tačiau taip buvo ne visada. Pirmuoju jų tikslu, pirmąja kaladėle, kurią reikėjo nuversti, tapo restoranų, kuriuose klientai galėjo rezervuoti staliuką atranka ir įvedimas į bendrą opentable.com sistemą. Bendrovė kiekvienam restoranui įdiegė paprastą, vartotojui draugišką CRM tipo rezervacijos sistemą, o tai leido surinkti reikalingą **kritinę masę** restoranų, iš kurių klientas jau galėjo rinktis. Pamatę pirmosios kaladėlės (restoranai kuriuose galėjo užsirezervuoti per opentable.com sistemą sulaukė didesnio klientų atplūdžio) sėkmę, ir kiti restoranai norėjo jungtis prie _opentable.com_ Dabar dalyvavimas programoje tapo prestižo reikalu. ## Vietoje epilogo **Kiekvienai strategijai reikalinga apibrėžti ir numatyti taktinius veiksmus.** Tikime, kad protingų minčių jums netrūksta, tačiau prisidedame prie ekspertų, kurie įspėja – ar esate tikri, kad visoms genialioms idėjoms įgyvendinti turite tinamus įrankius? **Dažna bendrovė, perėjusi nuo teorinių sprendimų prie praktinių veiksmų, susiduria su strategijų įgyvendinimo iššūkiais.** Iliustruokime šį teiginį pavyzdžiu. Įmonė X siūlo svetainių administravimo paslaugas. X vadovai nusprendžia, kad organizacijai reikia plėstis ir augti, ir jie nori pradėti savo „grandininę reakciją“. Nors reklamos socialiniuose tinkluose bandomos, surinkti esamų klientų pozityvūs atsiliepimai , sutvarkytas įmonės SEO , tačiau konversija vis dar per maža. Pasirenkama „boulingo“ – rinkodarinė strategija ir nusprendžiama visus išteklius skirti naujų klientų sutarčių sudarymui. Čia turėtų būti ta pirmoji kaladėlė, kurią nuvertus visa kita pasipils, kaip iš pypkės. Tačiau procesas stringa. Kodėl? Didžiausia tikimybė, ką ir minėjome skyriaus pradžioje – trūksta tinkamo įrankio. Galbūt pardavėjai dar neturi jokios bendros sistemos. Galbūt jie nesugeba surasti savo kontaktų, gal – „šaltųjų kontaktų“ paversti klientais? **Tas _kažkas,_ ko dažniausiai trūksta_,_ remiantis užsienio praktika – technologinis sprendimas, naujos kartos klientų ir pardavimų valdymo įrankis, analizės rinkinys, kuris leistų pardavėjams efektyviai komunikuoti su potencialiais klientais, dalintis informacija ir generuoti šių procesų analizes.** **Verslas – kompleksiniai ir sudėtingi procesai, kuriuose visos detalės yra susijusios. Todėl išsirinkti tinkamą įrankį savo strategijoms įgyvendinti yra lygiai taip pat svarbu.** O jau po to ženkite pirmuosius plėtros žingnius – juk, kaip įrodė fizikas Lorne Whitehead, kartais užtenka pajudinti vos vieną kaladėlę. ![mm](https://www.teamgate.com/wp-content/uploads/2023/03/Abe-Headshot-150x150.jpg) #### Abe Dearmer Abe Dearmer is a seasoned CEO with a distinguished background in military leadership and corporate strategy. Transitioning from the military to the tech industry, Abe has successfully managed large teams and complex projects, focusing on strategic alignment and cultural change. His academic credentials include a Master’s in Marketing and a Bachelor of Business Administration, underpinning his strategic approach to business growth. A prolific writer and thought leader, Abe has contributed extensively to discussions on data integration, marketing strategies, and customer success. His articles can be found on platforms like LinkedIn, Medium, and company blogs, where he shares insights on topics ranging from ETL processes to the implementation of sales-led growth strategies across multiple industries. With a commitment to excellence and a passion for continuous improvement, Abe Dearmer continues to influence the fields of SaaS and digital learning through his leadership and never ending flow ideas. [View all posts](https://www.teamgate.com/blog/author/abe/)[](https://www.linkedin.com/in/abe-dearmer/) [ Skirtingos vertės pasiūlymai – kelias į sėkmingą verslą ](https://www.teamgate.com/blog/skirtingos-vertes-pasiulymai-kelias-i-sekminga-versla/) [ Darbo ateitis 2016 ](https://www.teamgate.com/blog/darbo-ateitis/) ![Teamgate Logo](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/img/logo-white.svg) A Sales CRM that keeps you well organised [Request a Demo](https://www.teamgate.com/request-form/) TABLE OF CONTENTS * [Pirmosios pergalės grandinėje](#sidebar-toc-heading-0) * [Kovosime ietimi ar boulingo kamuoliu?](#sidebar-toc-heading-1) * [Vietoje epilogo](#sidebar-toc-heading-2) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) Our experience with Teamgate has been exceptional. The platform has enabled us to have a clear view of our sales pipeline, allowing us to focus on high-impact activities that drive results. The customer support has been top-notch, and the regular updates demonstrate the company's commitment to innovation and continuous improvement. [Learn More](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/trial/) ![Abe D](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/uploads/2024/10/abe.png) Abe D. CEO Appsembler ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) TG is an all around CRM that does almost everything very well and with an intuitive approach. When we've had questions or identified anything working out of the ordinary, they have been lightning fast to respond and deploy fixes. Overall this is a company that can support businesses at scale, yet nimble enough to deliver exceptional customer service. [Learn More](https://www.teamgate.com/trial/) ![Patrick](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/uploads/2024/10/patric.jpeg) Patrick I. Regional Manager Marlin Water Solutions ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/themes/teamgate/assets/images/star.svg) I have been very impressed with TeamGate and the support network behind it. It has been super simple to integrate. I transferred data from my old CRM to Teamgate over the course of a few days. Plus the near instant customer support, it was basically impossible to make any operational errors. [Learn More](https://www.teamgate.com/trial/) ![Simon](https://www.teamgate.com/blog/grandinine-reakcija-versle-arba-kaip-pasiekti-empire-state-building-slenksti/wp-content/uploads/2024/10/simon.jpeg) Simon C. 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