David Ogilvy, the father of advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” It’s been awhile since he...
“Content upgrades are all about making it easier for your reader to execute on your article’s strategies.” ~ James Scherer, Wishpond.com Go ahead and take a wild guess at the number of blog posts published every day. The answer is 2M. Yeh, 2 million...
Email is a sort of digital currency that we use to get around online. Want to download a free piece of content? Pay with your email. Want to buy a pair of shoes? Enter your email address to get a 10% discount and then track your order later on. Want...
Justas Markus
Tomas Laurinavicius
