Sales and Marketing – Teamgate

The Relationship Between Marketing & Human Resources

Abe Dearmer — Sat, 24 May 2025 15:14:00 +0000

Most hiring problems are not caused by a lack of applicants. They are usually caused by weak employer positioning, inconsistent candidate communication, and slow follow-up. When marketing and HR work separately, hiring becomes difficult to measure, optimize, and scale. The strongest hiring teams treat recruitment like a structured growth process. They define their employer brand, […]

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The Ultimate Guide to Inbound vs Outbound Marketing

Andrew Martin — Wed, 26 Jun 2024 10:50:00 +0000

Over the last ten years or so, the marketing world has been flipped on its head. The tactics that most businesses considered solid lead magnets, like taking out ads in popular newspapers or running TV commercials, have lost their appeal and been replaced with more acceptable forms of promotion, such as value-packed blog posts, podcasts, […]

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Sales and Marketing Collaboration – 7 Pitfalls to Avoid

Abe Dearmer — Thu, 08 Jun 2023 10:35:00 +0000

This article explores the importance of collaboration between sales and marketing departments in businesses. It highlights the pitfalls that can hinder effective alignment between the two teams and provides insights into how to overcome these challenges. By emphasizing the benefits of collaboration and offering practical solutions, the article aims to help readers improve sales and […]

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How CRM Helps in Bridging the Gap between Sales and Marketing Team

Lauren Williams — Thu, 28 May 2020 12:27:10 +0000

In an organization, sales and marketing teams are both parts of the same section. Though both the teams run independently, they work towards the same goals. It is pivotal to bridge the gap between the sales and marketing teams as both are the running force for any organization. By combining the best of both sides, […]

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Timeless Marketing Strategies To Build Customer Base

Kimberly Grimms — Tue, 19 May 2020 12:25:12 +0000

Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing strategies to increase customer base used to be costly, that only medium and large businesses were able to afford them. Thanks […]

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SaaS Marketing: 5 Powerful Tactics to Increase Sales

Juliette Anderson — Fri, 24 Jan 2020 07:33:49 +0000

Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the most challenging things that you should do when you are in SaaS. […]

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Email Marketing Tips for B2B Email Marketing

Eric Stephens — Mon, 16 Dec 2019 08:26:42 +0000

Talking about the B2B email marketing, one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super effective. The research revolves heavily around how this type of marketing brings in ROI. […]

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The 7 Best Tips to Write Catchy Email Subject Lines

Chanchal Soni — Mon, 02 Dec 2019 13:04:44 +0000

Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of email marketing and has a lot of useful aspects to […]

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3 Essential Steps to Drive Your Sales with Social Media

Daniela McVicker — Tue, 19 Nov 2019 12:18:44 +0000

Many B2B businesses use social media just to be present. However, just being on social media and regularly putting your content up doesn’t guarantee that your sales will immediately go up. You may invest thousands of dollars in making high-quality content, and your sales still will be floppy and unstable. So, what are you missing […]

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How CRM can reduce churn and keep your sales on track

Abe Dearmer — Thu, 10 Oct 2019 07:29:29 +0000

Reducing sales churn is the holy grail of every sales director. The more customers you lose – churn – the less likely it is that your company is going to grow significantly any time soon. You see, the cost of acquiring new customers is far greater than retaining the ones you already have. Sure, of […]

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