There are multiple ways to collect leads and CRM has various types of integrations that allow those leads to be transferred directly between external sources such as email or landing pages and your database.
Lead qualification is quite a delicate process that can be carried out smoothly if done deliberately. To ease the process CRM allows assigning statuses and setting rejection reasons that make analytics more accurate.
Usually, following the CRM process, in the stage of lead conversion, leads that continue the sale talk are converted into people and companies to make sure they are kept separate to reduce the clutter in your database.
Customer success part must never be forgotten. It's where your buyers become your loyal customers. With various activity types and extensive communication functionality, CRM helps to keep a close relationship with each one of them.