How to Guides Blog Category | Teamgate CRM

Nowadays, people expect that every business has a website that they can visit should they have other inquiries or if they want to find out more about a company.

A business website serves as an online headquarters of sorts. However, a website can also be an avenue for businesses to sell their products and services. Of course, this is if they know how to optimize their website for that.

If you want your business website to produce sales, then you need to make some fundamental changes first.

Generating sales online is a lot different from creating sales in real life, so some of your traditional sales techniques might not work for your website. Therefore, you need to look for sales-boosting methods specific to websites.

On that note, here are several ways you can effectively improve your website’s design so that you can boost your online sales:

Keep Your Homepage Simple

The first page of your site that will receive the most traffic will be your homepage, so you want to make sure that it is easy to understand.

People who aren’t experts or don’t know much about web design often end up doing too much on their homepage, which is not the best thing to do. If you’re going to design your homepage, then you need to make sure that you keep everything as simple as possible.

It will make it easier for your visitors to understand how they can get to the webpage they want to go to in the easiest way possible.

Please don’t put on too many features or videos or complicated designs on your homepage because this can make it feel cluttered. An excellent first impression is going to ensure that your web visitors don’t click out of your website as soon as they landed on it. Building a website might be even easier than you think as we now have drag and drop tools such as Adalo, Wix, or Pixpa and professional developers are not necessarily needed anymore.

Optimize for Mobile

Nowadays, people aren’t only incorporating the Internet into their everyday lives, but the Internet is also within their reach at all times.

This fact is because people have smartphones available to them. Their phones allow them access to the Internet no matter where they are and when, as long as they have WiFi or data.

With that said, you should ensure that your website still looks good even if it’s people on mobile phones who are looking at your site. Otherwise, you might be losing out on an opportunity to get a sale from a web visitor directly because your website is challenging to navigate when they’re on their phones.

Therefore, you should make your website mobile-optimized. At the same time, you should ensure that you have a website that loads fast.

Use Effective Call-to-Action Buttons

Call-to-Action buttons are buttons that will lead your web visitors to do an action that you want them to do. It can either be to join your membership list or to buy your product or to download your free PDFs.

No matter what you want them to do, most of the time, you get them to do that with a call-to-action button.

Since these buttons’ goal is key to your online sales, you want to ensure that these buttons are done and placed strategically. Not only should their placement be strategic, but they should also be attractive to your website visitors.

The best way to figure out where call-to-action buttons are most effective is simply by testing it. Comparing and contrasting two different versions is going to help you find out which ones work well for you through actual analytics.

Improving your buttons will significantly improve your click-through rate and affect your online sales.

Install Live Chat

You want to make the most out of the times that you have live visitors on your site. The time that they spend on your website should be as productive and useful to you as possible so that they can move towards a sale as fast as possible.

On that note, you want to address any questions that they may have about any frequent inquiries.

The best way to do that is through live chat. Live chat will enable you or your customer support team to answer frequently asked questions immediately.

Aside from answering FAQs, you can also use your live chat tool as a way to get their email, which you can use as another means to market to them.

Optimize Your Website Load Speeds

According to Sytian Productions Website Design Philippines, you should also prioritize website loading speed as much as possible.

People on the Internet are much more impatient. They expect a website to load as fast as possible. If a website doesn’t do that within three seconds, you have a higher risk of your visitors clicking out of your site.

Thus, having a fast loading speed is your priority for a better user experience.

Another reason why you want to have a fast page load speed is that search engines detect the loading speed of your site. The faster the loading speed, the better it affects your chances of ranking high on search results.

Hence, if you want to improve your search engine rankings, your site’s website load speed is also crucial.

Recover Abandoned Shopping Carts

It can be frustrating to finally get a web visitor to put things in a shopping cart only for them to abandon it.

Don’t worry, though, because excellent web design can also help you recover abandoned shopping carts. For subscription or recurring revenue models, platforms like Baremetrics can provide valuable insights into failed-payment recovery and dunning management to recapture lost revenue.

You can start by retargeting your customers who abandoned shopping carts. Once your website detects an abandoned cart, you can begin to retarget your customers with the help of a marketing Pixel.

Retargeting ads can help re-attract your customers’ attention and remind them of the items they left.

Create Compelling and Engaging Content

Some products are not as easy to sell. For these types of products, you need to establish trustworthiness and authority. Aside from that, complicated products might need more information for your potential customers.

Therefore, compelling and engaging content is essential for these types of products the most.

Creating content on your site will not only help you guide customers, but it will also help you market your website on search engines.

Provide Social Proof to Build Customer Confidence

Establishing and posting social proof on your website is going to make you more respectable to your customers. Social proof is especially crucial for when you are an organization, a freelancer, and so on.

Even as an online seller, setting up a Reviews section for your products is key to pushing your customers to buy your product or service.

Final Thoughts

Website design and online sales have a secure connection with one another. Thus, it will be of interest to improve web design for the sake of boosting online sales.

Luckily, the tips above will help you improve your web design in a way that will push people to convert. Apply them on your site and test it to see which ones work the best for you and optimize as much as possible.

CRM software forms an integral part of the business process and therefore, it is a must to take into consideration a few pointers before opting for one. Of all the factors to consider, one of the major factors to keep in mind is aligning the software features and offering to business-specific goals.

Customer Relationship Management (CRM) software is used to increase business productivity by enhancing marketing, sales and customer service functions. With CRM software, companies can easily target, segment, and prioritise the hottest leads to convert faster into opportunities and eventually the customers. Additionally, the customer support team can be a step ahead by keeping a track of communication logs and recording them for future references.

The current CRM market is estimated at $120 billion and this figure is expected to grow exponentially in coming years. Now that you have started to think about getting a CRM system, let’s also quickly take a look at the prerequisites before choosing one.

1. Improved Customer Relationships

Over 90% of organizations with more than 10 employees use CRM software to boost their customer relations in order to achieve higher ROI. (Source: CRM Magazine). This system enables organizations to centralize, optimize and streamline client communication. The better you know your customers, the stronger your relationships will be with them.

2. More Sales

Companies have experienced 65% more sales by replacing traditional processes with a CRM system. With CRM software, companies can track leads from different sources, score leads as per their weightage, nurture them through highly personalized content and automation campaigns to convert them into opportunities. Therefore, the sales team receives highly qualified SQLs. Needless to say, the whole conversion process becomes easier and faster as compared to its traditional counterpart. For sales teams looking to take personalization even further, Sendspark offers AI-powered video personalization that lets you automatically generate thousands of individually personalized videos for prospecting, making outreach more impactful when combined with your CRM’s lead scoring and nurturing efforts.

3. Improved Productivity

With a CRM system, customer service representatives have customer data and communication logs ready with them whenever needed. As a result, the resolutions are faster and productivity gets boosted by almost 50%. Unlike traditional times, where customer support team would have to put you on hold for long minutes with that irritating waiting tone, CRM systems help retrieve data and important documents within seconds. This is because the software allows a central repository to store product related documents for sales and customer support teams to provide better and faster service. Thus, a lot of time that usually gets wasted in monotonous tasks, can be better utilised elsewhere resulting in better productivity.

4. Reduced Labor Cost

CRM system is designed to automate manual tasks. Hence, companies can save 40% of the workforce budget. Alternatively, recruiters can hire professionals with high demand skills like Artificial Intelligence and Machine Learning to upscale their product and services. For instance, XYZ company offers chatbot services. It aims at nurturing its leads to convert them into opportunities. So instead of involving multiple resources into email campaigns, a CRM system can create automated workflows to deliver the right content to leads throughout their journey. Hence, the additional resources could be utilized in enhancing the product like adding an extra feature of conversational AI in chatbots.

5. Mobile-friendly Interface

Digital landscape has changed dynamically across the globe. Universally, the number of mobile users have grown from 2.5 billion in 2016 to 3.5 billion in 2019. Therefore, many vendors offer Mobile CRM solutions for quicker access. With Mobile CRM users achieve the freedom of mobility without being restricted to stick to office desks.

Summary

An ideal CRM software is designed to alter manual tasks and automate them in a way that it offers the highest productivity and drives maximum ROI. The Customer Relationship Management (CRM) tool is the backbone of any organization. It not only generates leads but also scores them to be converted into most relevant opportunities and eventually the highest billing accounts. Marketing, Sales and Customer Service departments are benefited from CRM software at identifying lead sources, pinning lead scores, creating sales forecasts and nurturing them with qualified content. Furthermore, as a part of customer support, the reps can retrieve communication history throughout the customer journey.

Video marketing is on the rise. Reportedly:

87% of marketers use video content for promotional purposes
54% of consumers want to see more video content from brands that they follow
Marketers get 66% more leads per year from sharing marketing videos

There are no signs of video marketing slowing down even a little bit in the next two-three years. Stats show that by 2022, online videos will make up more than 82% of all consumer internet traffic, which is 15 times higher than in 2017.

Why Do People Love Videos So Much?

We can give you numerous stats on how beneficial video marketing can be for your brand.

However, the reasons why people love video content so much are rather psychological than consumer-related:

The principle of social proof. Although you may think of yourself otherwise, we tend to observe others to validate our decisions. Have you ever caught yourself watching product reviews before purchasing it? This is the principle of social proof in action.
Addressing the right emotions. As video content combines auditory and visual sense, it appeals to our emotions stronger than any other content type.
The FOMO effect. Fear of missing out – FOMO – one of the strongest instincts, and one of the reasons why we obsessively follow some YouTube vloggers. People like to possess up-to-date information, and video content is the best way to deliver it to them.

It is not an exaggeration to say that online video is slowly climbing to the top of popular marketing strategies. Some people claim that they prefer watching online videos over regular TV programs. Online videos are more engaging, informative, and easy to access. With the rise of technology, tools like an AI video generator make it easier than ever to create high-quality content without extensive production efforts. For B2B sales teams looking to personalize their outreach at scale, Sendspark offers an AI-powered video personalization platform that lets you record a single video and automatically generate thousands of individually personalized versions with AI voice cloning and dynamic backgrounds. Many of these videos also use text to speech technology to quickly generate voiceovers, making the production process faster and more scalable.

What Are the Most Engaging Videos?

Now that we’ve taken a look at the psychological reasons of why we love videos so much and made a round-up of the current state of video marketing, let’s dive into the types of video content proven to tur your viewers to buyers.

P.S. These are general video content types that work well for marketing purposes as well.

How-To Tutorials

Educational videos are among the most search video types on YouTube. And why not? Watching a video is always easier than reading a manual!

These videos are structured around a particular object and aimed at teaching people to master the skill of using this object. For video marketing, you can take your product and make an explainer video of how viewers can make the most of using it. Also, it is a perfect space to emphasize your product’s benefits for potential buyers.

A perfect example of a simple, and yet very effective how-to tutorial is Headspace’s “How to use the Headspace App”:

Video credit: Headspace

Using a simple video animation, the narrator explains how you can draw more benefits from the Headspace app in less than 2 minutes. The Headspace app is very extensive, with a lot of additional features. This simple explainer video allows viewers to quickly learn how to use it, and the viewers appreciate this tutorial very much (just look at the comments).

This format fits every product or service, from helping people rent an apartment in a certain area to a guide on installing a home security system.

One of the great examples of how-to guides (with over 700L views) is Michelle Phan’s “Master the Art of Liquid Liner” tutorial on Ipsy:

Video credit: Ipsy

In this video, she teaches ladies how to apply liquid liner, using the products from her personal EM Cosmetics line. Michelle manages to show her products in actions without imposing them on the viewers. This is a good marketing lesson to follow when creating a successful tutorial video.

Storytelling Videos and Vlogs

People like stories and vlogs. Why do you think vloggers are among the most followed influencers on YouTube?

We love to take a little peek at someone else’s everyday life. We can’t resist a little bit of self-comparison and we love being a part of someone else’s life, even for a short period. Hence, the popularity of storytelling videos and vlogs stems from our DNA.

As of 2019, vlogs and storytelling videos have taken the 1st place in the ranking of most viewed types of videos on Youtube (according to MediaKix).

Storytelling Videos

When it comes to marketing, this video format is widely used by companies worldwide. Brands invite celebrities as well as ordinary people to shoot storytelling videos, featuring their products.

Airbnb is a great example of storytelling videos. They launched a successful campaign featuring various Airbnb hosts in their unique homes worldwide. Here is one of the short videos presenting Cándida and Jeff’s beach Bungalow:

Video credit: Airbnb

This campaign aims to show the unique people behind the houses. It suggests Airbnb being more of a way to experience a new city or culture rather than just an accommodation service.

Storytelling videos are great for marketing purposes because they:

Always send the right message that is in line with your company’s strategy
Appeal to certain buyer emotions
Show your product in a different light, applying more value to it

It is worth mentioning that storytelling videos require creating a detailed script. Marketing video scripts help you take into consideration everything that your marketing video needs to include, and help your video look less messy.

Writing a video script is a creative process, but your creation should be planned and very detailed. Moreover, a video script should be proofread to avoid any mistakes getting in the way during the video production process. Online tools like Grammarly or Grabmyessay can do this job for you.

Vlogs

Vlogs are perfect examples of the FOMO principle in action. Marketers can use that for their benefit, turning the format of a vlog into a behind-the-scenes video.

A good example of a behind-the-scenes vlog is “Road to the Runway” by Victoria’s Secret:

Video credit: Victoria’s Secret

This video gives viewers an exclusive look at the behind-the-scenes of Victoria’s Secret 2018 Fashion Show. This video is the final part of the series, where company executives, as well as the models, show how they prepare their annual event, which is famous around the world.

Behind-the-scenes vlogs are a good way to let viewers learn more about the company and feature the products.

Interactive Videos

Lastly, what is a better way to attract potential buyers than to engage them in an interactive activity?

Interactive videos dominate the list of successful types of online interactive content together with infographics, contests, and generators. Reviews that use interactive videos show that they generate 5X more traffic to their websites than those that don’t use interactive videos.

One of the perfect examples of an interactive video is “Can You Destroy the Debt” by Banquer:

Video credit: Banquer

This video does not only promote the company but also brings educational value by teaching the viewers, how to use money wisely to escape the debt.

Interactive video requires a lot of preparation in terms of writing a script and producing a video, as it consists of several parts. However, it’s worth investing in, as this video content type is among the few that people watch until the end (interactive videos have a 90% completion rate). Besides, interactive videos are among the emerging trends in video marketing, so why not give it a try?

The Bottom Line

Of course, we don’t say that all these types of video content will fit your marketing needs. Depending on your product or service, you’ll have to pick one or two types that will dominate your video marketing strategy and show the value of your product.

Other than that, these 3 types of video content have proven to be effective in attracting potential buyers. They can be easily adjusted to your marketing needs, and promote your product in an unconventional way. We encourage you to use them and share your experience with us!

Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of email marketing and has a lot of useful aspects to it.

Whether you are selling a service or trying to persuade someone to read an article on your website, you need eye-catching subject lines that force the reader to focus on your email. Many businesses use variation in their subject lines so that they have a good response from email marketing.

You always need a unique subject line or else it’ll be boring and won’t attract many readers. As a result, you need to learn the craft of making an eye-catching subject line that sells your product. There can be many email marketing strategies for this, but most businesses use some standard techniques.

7 tips proven to provide positive results:

1. Keep it short

Nobody wants to read a long subject line. Just like marketing strategies to come up with a clever line for advertisement, you can use smart ideas for email marketing. Keep it under 50 characters so that a reader can quickly finish reading it. But be sure that it includes simple words that are easy to understand. Your readers are not ready with a dictionary to find out the meanings of your emails.

2. Keep it simple

Don’t use such email lines that can confuse the users. Readers are not dumb to click on an email that tries to lure users. State the main subject of your email in a simple line so that anyone who isn’t familiar with the products of your company can easily understand the topic at one glance. The easier it is, the more clicks it gets.

3. Shock the readers

Ever got an email that had a crazy and shocking subject line that forced you to click on it? Most of us have fallen under this persuasion as our mind forces us to know more about it. But be careful so that the subject line matches with the body of your email or readers’ dissatisfaction will be seen. Some examples can be:

Here’s why your marketing strategy sucks.
Why are you still not aware of this?

Be careful about these as they will surely persuade people to click, but if the body of your email isn’t good enough, they’ll lose interest.

4. Scarcity

Scarcity is a well-known marketing strategy that has been proven to work well. World-famous marketing teachers have always stated the effectiveness of scarcity in a marketing strategy. When someone has thought of missing out on something good, they always tend to focus on it. This strategy increase sells at a great level. Some examples are:

Pay $20 for [product] – Available for 48 hours.
ONLY TODAY! Buy now to get a 20% discount.
ONLY FOR 5 HOURS! Enjoy our services with a 50% discount.

Don’t spam readers with these types of emails as they’ll find out your strategy. Only send these types of emails once and post another one after a certain period of time.

5.Personalization

Everyone likes it when you call them by their name. It has a psychological effect on their brain and makes them feel better. By calling them by their name, you can be seen as a familiar figure, and it increases the possibility of being viewed or clicked. Use “you” to make the email friendlier. You can also use the location of a user to provide a more personalized email, but be sure that it isn’t creepy. For sales teams looking to take personalization even further, Sendspark uses AI voice cloning and dynamic backgrounds to automatically generate thousands of individually personalized videos addressed to specific prospects by name and company, which can dramatically increase engagement beyond traditional email alone.

6. Avoid using false promises

Do not use false promises for your email subject lines. It brings a bad reputation to your company, and readers lose their trust. If you have written about an offer in the subject line, but it is not present in the body of the email, it will irritate the reader as he will think he has wasted his time. Furthermore, such a bad experience will take a long time for recovery, and your business will undoubtedly face a terrible time.

7. Use compelling questions

You can ask a compelling question that relates to your business so that interested people can click on it. It is useful because only interested people will click on it and the sells will be higher. You do not only want people to read your email but also buy your product or service. A lot of businesses use the compelling question, so be sure that your subject stands out. Some examples can be:

Have you tried these SEO techniques?
Are you familiar with the most effective marketing techniques?

Again, be sure that the question relates to your email’s body, and people can have sn idea about your email.

These seven tactics are beneficial for email marketing. With variations in your emails, you can attract more ‘interested’ people who will be willing to buy your products or read your articles. Big corporations are now using email marketing; so it can be slightly hard to stand out. But with the right strategies, you can have success.

The Internet is changing in many ways. One of the main trends today is that Internet users want informative and genuine stories, rather than generic, copy-pasted content.

Because of that, every business owner needs to invest their time and energy to create and publish their original content.

That’s why we’ve analyzed various strategies that will help entrepreneurs reach that goal. We’ve selected the five most effective methods in the next five paragraphs.

1. Deeper immersion for higher conversion

The deeper you immerse your readers in your content, the more likely they’ll be to become your customers. So, posting authentic content materials to your website and other places will increase your chances to reach this higher immersion.

In addition to that, it’s important for business owners to engage their readers both personally and empirically.

It’s highly probable that some other entrepreneurs of your level have had the same experiences. The more such stories you share, the more likely it is that they’ll identify will you. Such content bits can help you establish closer collaboration with other businesses.

On the other hand, your potential customers might have had similar experiences in their niche.

Therefore, work on authentic and true examples from your professional experiences.

2. Problem-solving content for your readers

Everybody’s trying to sell someone on the Web today. However, the method you choose to boost your sales makes a huge difference.

If you use too many pop-up windows, email spam, and aggressive ads, you might not get the desired results. It’s important to know that technology is changing the business world in many different ways. One of the most notable ways is that modern buyers know what they want. People of all generations and all nations access the Internet from their computers, their mobiles, and other devices.

All these options have shaped the preferences of contemporary Internet users. In a nutshell, they appreciate getting some tips and solutions to their problems. So, if you offer some tutorials, guides, and DIY-articles on your website, you’ll start creating a trust of loyal followers.

And it’s within these useful, problem-solving content bits where you can offer your products and services. For B2B sales teams looking to personalize outreach at scale, platforms like Sendspark enable you to create personalized video content that addresses specific prospects by name and context, transforming generic sales messages into genuine, individualized connections.

3. First-person insights from the industry

We’ve already pointed out earlier in the article that first-person experiences have a huge value in this day and age.

Therefore, don’t hesitate to share your personal experiences as a business owner. You can cover different stages of your entrepreneurial development, from the beginnings to the present moment.

Of course, business beginners won’t have too much experience to offer but even this can mean the world to other people in a similar position.

Apart from your tips and tricks as a business owner, it’s recommended to dig deeper into your professional past. Try to remember some challenging situations and how you managed to sort them out.

Moreover, don’t be afraid to talk about your failures. The more realistic your content is, the more readers will be able to identify with it. In line with that, some bitter stories from the past can generate some sweet conversions in the present.

4. One-of-a-kind visuals

There’s no authentic content without proper visual material. Even if you write smashing first-person stories, they need to be accompanied by authentic images and videos.

In line with that, every business owner needs to take photos in various business contexts. From the business atmosphere in the office to business events and products, everything is important. For businesses with a long history, restoring old photos can provide valuable visual storytelling, capturing the journey and heritage of the company.

Apart from that, bear in mind that this is the age of explainer videos. They don’t have to be too long or detailed, but they need to present your business and its services. If possible, shoot real videos with scenes at your business premises, as well as yourself and your employees at business events. It is way easier than one might think as there are tools such as Biteable and many other which offer ready-to-roll video templates.

As explained by the design experts for custom web application and SaaS development in Houston, your website, your blog, and your app (if you have one) should contain as many genuine visual features as possible. Since the Internet is brimming with generic content, every such business owner will stand out from the crowd. So, being visually authentic is another way to increase your sales and revenues.

5. Engagement in social media

Last, but not least, it’s vital for all business owners and managers to use social media as much as possible.

As reported in the analysis on the Small Business Trends website, as much as 90% of business owners say that their engagement in social media has increased their website traffic. The more traffic you have, the more likely you are to boost your sales.

So, decide what social networks are important for your products and services. Some businesses might use all the social media, while others will focus only on one or two of them.

Use the audience-targeting tools to ensure that the most relevant users see your authentic content.

Also, make a schedule for your articles, videos, photos, and other posts. Your business activity in social media should have a certain plan or schedule. Avoid hasty or impulse posts, especially the negatives ones.

To cut a long story short, use all the original content materials suggested in this article and deploy them to social media to generate more traffic and improve your sales.

Conclusion

Business owners need to be original, authentic, and consistent in their online presence. If you want to generate a loyal and relevant audience, share both your positive and negative experiences with these people.

Also, let them know some of your special tricks of the trade. While this doesn’t mean that you should tell them all your secrets, give them some of your efficient strategies.

Finally, don’t forget to create original and well-edited visual features.

All these elements will improve your chances of increasing your business revenues on the global market.

Many B2B businesses use social media just to be present.

However, just being on social media and regularly putting your content up doesn’t guarantee that your sales will immediately go up.

You may invest thousands of dollars in making high-quality content, and your sales still will be floppy and unstable.

So, what are you missing out on?

The secret is in building strong relationships with your followers/customers/target audience.

In marketing, specifically in customer relations management (CRM), it’s commonly known as social selling.

Social selling is the strategy to develop relationships that become a part of the sales process. This strategy is often applied using social networks and involves:

sharing relevant content
direct interaction with potential buyers
personalization and personal branding
social listening techniques (involving user-generated content, influencers, customer support, etc.)

Ultimately, it’s not just about sharing content that’s high in value. The relationships between a business and a potential buyer are multifaceted. It’s all about building a strong connection, and businesses are paying more and more attention to become closer with their customers.

What do the numbers say?

According to Impact, with the reference to several statistics sources:

Businesses that employ social selling, are able to attract 51% more opportunities than their competitors, and outsell their non-social competitors in the 78% of the time.
Companies that use social selling strategies are 40% more likely to hit their revenue goals.
39% of businesses reported that social selling helped them reduce the time they had to spend researching potential leads.

Sales for Life has put together a comprehensive infographic, describing the benefits of social selling for B2B:

Ultimately, Impact reports that 31% of businesses named social selling the main strategy that helped them build stronger and deeper relationships with their buyers.

So, what essential steps should you follow to drive your sales with social media, using CRM and social selling?

Let’s take a look.

1. Automate to Boost Sales

First of all, let’s discuss the technical part of driving sales.

With any social media platform, you’re already targeting thousands if not millions of people, potentially getting thousands of leads. Managing this all without using technology is barely possible, and since social selling is about a personal approach, personalization can be hardly achieved without involving technology.

So, unless you thought ahead when created your online store, and chose a tool with all top popular social media platforms integrated, the first and the most important step is to automate customer relationship management.

At Teamgate, we developed a number of highly effective tools that help businesses effectively manage their relationship with customers on every stage:

Collecting leads by converting visitors into qualified leads, grabbing leads from social channels, like LinkedIn, transferring email requests to the Sales CRM as new leads, and even including missed calls as qualified leads.
Identifying and organizing leads by prioritizing them more strategically to grow revenue.
Managing and accelerating sales to multiply sales and build a highly personalized connection with your customers, no matter where they are located.

Of course, to track the progress, your business will be provided with automatically generated analytics and reports.

What are the benefits of sales automation?

First of all, CRM automation tools provide businesses with a sales dashboard, which helps to keep track of sales activity and progress.

In addition, all contacts are easy to manage, thus, allowing a more personalized approach.

And, of course, you will be in line with your KPIs and sales goals, as automation makes it easier to trace lead opportunities as well as bottlenecks, and other issues.

2. Take Advantage of B2B Influencer Marketing

Now, let’s take a look at the content strategy that performs the best in terms of driving sales on social media.

Of course, you’ve heard about influencer marketing. It’s one of the most versatile content strategies that has helped many businesses to become household names and gain millions of new buyers.

Commonly perceived as an effective B2C marketing strategy, influencer marketing, however, is expected to be one of the most in-demand solutions to help B2B businesses boost sales.

According to Marketing Land:

content shared by an influencer can provide a B2B business with 11x higher ROI
92% of businesses who’ve employed influencer marketing say that it’s the most effective strategy when it comes to reach audiences and attract leads
that’s why 71% of businesses, both B2B and B2C, invest in ongoing ambassadorships

How are B2B businesses incorporating influencer marketing?

Here’s an example.

Cherwell Software, a B2B company specializing in IT Service Management software, launched the campaign to increase brand awareness, promote thought leadership, and increase sales by targeting more IT companies.

To achieve their goals, they invited 15 influencers – field experts – to co-create content that promotes next-generation IT Service Management solution. As a result, these experts produced blog posts, an e-book, developed a landing page as well as organic and paid content to reach the goals of the campaign.

What’s the result?

Their content, the e-book, in particular, was viewed 170% more than other content, and this campaign was accountable for 22% of all sales during the year.

What’s the place of social media in all this?

It’s well-known that influencer marketing is mostly about social media. Influencers share the content that they co-create on their social platforms. For B2B businesses, this can be Twitter, LinkedIn or Facebook.

By doing so, they help you reach out to more audiences, as they redirect their followers to your business via their content. As a result, you get more potential leads, which you can then convert using CRM automation tools. To maximize the impact of these leads, many B2B businesses also use AI-powered video personalization platforms that allow them to send individualized video outreach to prospects by name and company, significantly improving engagement rates on top of what influencer content alone can achieve.

3. Go Live

Now, since we’ve discussed the type of content that helps achieve personalization in order to drive sales, let’s take a look at content that can be used for social listening and direct interaction with potential buyers.

They say that there’s no universal type of content for every social media platform. That’s not exactly true, however. “Videos have proven to be effective on every social platform, with 98% of people giving their preference to video content, comparing to only 67% of people who support static content”, says Neightan White, a researcher at TopWritersReview.

Over the past year, live video has become one of the most in-demand content types on social media. Brands regularly go live to communicate with their followers and answer frequently asked questions.

HubSpot, for instance, has been very active on Facebook, regularly going live to cover the latest trends on social media and answer the most asked questions:

Facebook live video function includes a live comment section, where a brand can communicate with the customers, allowing a better connection and a more personal approach.

Will it work for you?

This is exactly the type of content you’re looking for when it comes to CRM and social selling.

People are already loving this content type, as it brings brands closer to them. 80% of consumers have already confirmed that they would rather watch a live video than read a blog.

For B2B businesses, live videos work with the same effectiveness as with B2C brands. This content has a significant impact on lead conversion, bringing you more potential buyers, and ultimately, increasing sales.

Concluding Thoughts

It’s a common idea that it’s harder for B2B brands to have an effective social media strategy. It’s often perceived that B2B brands can only gain new customers and drive sales by taking part in long boring meetings.

This is far from reality, however.

Today, B2B businesses can lead a successful social media strategy that can help them drive sales even more effectively than long boring meetings.

Achieving your sales goals, in this case, depends on your relationship with your followers, who are also your potential buyers. Using CRM automation tools and producing high-quality content that brings value, creates a personalized connection, and allows direct interaction between a brand and a customer, has a significant impact on successfully achieving your sales goals.