In today’s competitive sales landscape, strategies must evolve alongside buyer behavior. Gap Selling—pioneered by Keenan—is gaining traction for its ability to uncover what truly motivates prospects: the gap between their current problems and...
Tag - gap selling
Andrew Martin
This article delves into the world of sales literature, exploring the best sales books that can enhance your selling skills. From timeless classics to modern masterpieces and niche-specific guides, we cover a broad spectrum of sales knowledge. Key...
Discover how to master the art of selling by choosing the right sales methodology for your business. This article delves into popular methodologies, factors to consider when selecting one, and how to implement it effectively. Key takeaways: Sales...
Abe Dearmer
