Tag: Pop Culture

How can intelligent CRM software help sales bosses compete like top FIFA World Cup managers? Read on, it’s easier than you might have thought.

Welcome to ‘The Beautiful Game’

Remember that Maradona goal? No, not the ‘Hand of God’, the other one.

1986, Estadio Azteca, Mexico City, FIFA World Cup quarter-final – Diego Armando Maradona Franco, the diminutive Argentinian wizard, picking up the ball in his own half, athletically twisting and turning, with the footwork of a ballet dancer, to beat what seemed like the entire English team, before coolly slotting the ball past a floundering Peter Shilton? Sheer individual brilliance, from the one they call El Pibe de Oro – the Golden Boy.

Yes, we remember the individuals, like; Pele, Jairzhino, Cruyff, Beckenbauer, Stoichkov, Tardelli, Suker, Ronaldo (feel free to add your own suggestion here), and we remember the great teams; Brazil, Italy, France, Germany, Argentina, Uruguay, Portugal, and Holland (again, it’s up to you).

But there are a combination of elements – like; fate, injury, refereeing decisions, and the woodwork – which go towards making these memories live forever in our minds.

Not least of these elements, are the managers.

There really is no ‘I’ in team

Unfortunately, I’m not going to make it to World Cup 2018, but, as a young boy I had a coach who probably already knew that. Somehow, that didn’t matter to him. It wasn’t the football that interested him. It was about getting the best from groups of boys who had nothing else to do.

He started a football club where nobody’s kit matched, where we changed in a cold leaking shed, where the balls were old, perpetually wet, and whose laces could remove and eye with an ill-timed header.

He would shout his own personal brand of encouragement from the sideline; “Kick the ball. Score a goal. Pass the ball. Don’t forget, you’re a team”. That was about it. Hardly the stuff of managerial legends like Vicente Del Bosque, or Marcello Lippi.

But it worked. And it worked because that manager really wanted the best from every boy in his charge. He wanted them to know how a team functioned, regardless of ability, he insisted that everyone was part of that team. That was his only strategy.

There’s more to management than managing

Whether it’s playing for your country at World Cup 2018, or part of a modern sales team, the structure is similar. A group of individuals aiming for a common goal, but each with their own unique skills.

At the team’s pinnacle is the manager. Again, whether football or sales, the manager is there to set the game plan, to organise and instil a structure, create the necessary motivation, and to encourage the ones lacking in confidence. The manager is also there to set the goalposts and to flatten the pitch for the whole team.

Some football management functions:

Team selection – Choosing the right players for the right position
Strategy planning – Deciding the game plan for individuals, and the entire team
Player motivation – Ensuring that each player is ready for the game ahead
Delegation – Issuing duties to various supporting roles and sharing of responsibilities
Talent search – Always on constant look-out for new, and emerging talent
PR and media – Being the public face of the team image
Marketing the team – Remaining in close contact with those responsible for marketing the team’s public image
Money management – Ensuring that targets are met and finances are available for future investment
Analysis – Even lost games can offer some form of insight for improvement

Just like football, sales managers share many of the same functions.

Sales managers choose the best team members. They ensure that these members play in the right position – that is, to be certain that the right talents are assigned to right duties, products, or geographic locations.
Some sales members may be lacking in confidence, it’s the duty of a great sales manager to get the best from their team. This may mean boosting the confidence of team members whose confidence may be flagging for one reason or another – not hitting targets, feeling frustrated at lack of opportunity, goals being set too high.
The sales manager is also responsible for delegation of tasks within the team. These tasks could be ensuring closer collaboration between sales and marketing, or sales and customer care teams.
Great sales teams – especially growing teams – are always on the look-out for new talent. It is the job of the sales manager to have these new talents brought to his or her attention.
In both good times and bad times, the sales manager will be the figurehead of the sales department. Delivering sales reports to board members, investors, and other executives. Keeping the right people informed about results, performance, and perceived complications.
Slightly different than football managers, sales managers need to constantly coordinate with their marketing team to ensure a constant supply of new leads and opportunities.
Money and financial issues are at the core of a sales manager’s role. Creating the resources for the success and expansion of the company, the sales manager’s role is allied to that of a football manager who identifies, and secures the talent needed to grow the team brand.
When sales are lost a good sales manager can see how, and why. They can learn from the process and correct these mistakes for the future.

Getting your tactics right – with CRM

Unlike top managers in ‘The Beautiful Game’, sales manager aren’t usually surrounded by a cohort of administrative supporters, waiting in the wings, at their beck and call.

That’s where a smartly designed, powerful, and analytical sales CRM comes to the fore.

With the ability to manage sales teams; coordinate their movements, set targets and goals, recognise where problems may exist, and suitably remedy those problems, analyse all aspects of the team’s performance, an intelligent sales CRM is pivotal in the quest for success.

A quality CRM allows the sales manager to nurture the best from star performers, while also helping those coming through the ranks to achieve their full potential. Instant access to all available information is central to achieving this full potential.

A CRM won’t solve all of your problems, but choosing the right one for your company’s needs will certainly enhance the qualities which you’ve been given, and allow you to set your sights on the trophy.

Use your resources wisely

At first glance football and sales may seem worlds apart.

But that’s not the case. Like a football manager’s quest for the ultimate prize, a sales manager is faced with many of the same challenges, which is, to get the best from their team players across all aspects of the game, both on, and off the field.

You’ll probably never have the backroom team enjoyed by Germany’s Joachim Low. You may not have the giant-killing ability of Iceland’s Heimir Hallgrimson. Or you may not be entrusted with the quality of players, like that of Didier Deschamps.

And, you may never get to manage at a FIFA World Cup, but, with a quality CRM like Teamgate on your side, and by using your resources wisely, you can prove your ability to compete with the best, on any sales playing field.

So, with that in mind, it’s time for the referee’s whistle, and to let the games begin.

Do you have a CRM that keeps you organised?

The most user-friendly CRM on the market. 14-day free trial.

Start Free Trial

Painless setup, no credit card required

From the 9th until 25th of February 2018, the South Korean city of Pyeongchang will host the 23rd Winter Olympic games. Over fifteen days, sportsmen and women from approximately ninety countries will compete in seven sports and fifteen different disciplines in the hopes that countless hours of training, years of physical and mental preparation, and boundless reserves of dogged determination might be rewarded with a place on the winners’ podium.

But it’s not just about the winners. Ever since the inaugural Winter Olympic games – held in Chamonix, France in 1924 – there have been innumerable stories of success and failure, accomplishment and disappointment, and a complex compendium of emotions which reside somewhere in between.

There have also been stories of inspiration. The inspiration which displays the human ability to strive for success, even when pitted against the odds. The inspiration which has driven athletes forward when others have given up. And, the inspiration which has borne lessons applicable, not just to the world of sport, but to business, and to life in general. For example, the determination that athletes demonstrate in their pursuit of victory is similar to the persistence shown by essay experts at MyAssignmenthelp, who demonstrate supper excellence every time in their work to assist students in their academic journey.

One such example where this inspiration is exemplified is in the well-documented story behind the American speed skater, Dan Jansen.

Jansen was born in West Allis, Wisconsin, on June 17, 1965. As is the tradition in that particular part of the world, it wasn’t long before the future speed skating world-record holder would don his first pair of ice skates and begin his slippery encounter with life and sport.

At the age of 12, Jansen was already winning national speed skating championships and turning heads right across the world of speed skating. Through hard work and dedication to his sport, Jansen continued to progress until as an 18 year he was selected to represent Team USA in the 1984 Winter Olympics in Sarajevo. The debutant Olympian finished a very respectable fourth in his specialty 500 metres, and sixteenth in the 1,000 metres events.

After Sarajevo Jansen continued to persevere with his rigorous training regime in preparation for the 1998 Winter Olympics, due to be held in Calgary, Canada. His preparations were going according to plan as Jansen placed himself among the best skaters in the country, and perhaps the world at the time.

Unfortunately, in early 1987, Dan’s sister Jane was diagnosed with leukemia. The young skater stepped forward and offered his own bone-marrow in an attempt to aid his stricken sister. His sister refused, on the grounds that if he did this selfless deed he himself would be too ill to compete in the fast-approaching Olympic games. In turn, Jane received her transplant from another family member, her sister, unfortunately, the treatment was unsuccessful and by the end of December, she had returned to the hospital.

Two months later, in Calgary Canada, Dan Jansen figured differently. On the morning of February 14th – Valentine’s Day – Dan’s family called to say his sister was near death and wanted to say her last farewells. Four hours later the young Olympian received the heart-breaking news that his sister had died, but her last singular wish was that he should carry on and compete regardless.

When failure isn’t the end

Sometimes talent and hard work just aren’t enough. Life gets in the way, as Jansen discovered, slipping and falling on the ice in both the 500m and the 1,000m events; shattering his dreams and the hopes of the medal he so longed for.

Pyeongchang Olympic Games — Image credit: Junji Kurokawa (Getty Images)

After the loss of his beloved sister, he continued to train hard, more determined than ever to win that Olympic medal which he had decided he would dedicate to his late sister.

At the 1992 Winter Olympics in Albertville, France, Jansen was once again favourite for gold going into his events. Fate, once again, saw things differently and following bruising stumbles in both the 500 and 1,000 metres events Jansen went home dejected and medal-less.

Despite winning world titles after the Albertville Olympics, Jansen was left frustrated at not reaching the goal he had set himself. With time running out he realised that the 1994 Winter Olympics in Lillehammer, Norway, would be his final chance for the gold he craved. Once again he was favourite for the medals’ podium in the 500m event, as he had been in the past, but once again the dice had been cast against him and another slip on the Norwegian ice saw him finish disappointedly in eighth place.

The 1,000m was not Jansen’s favoured distance and was accordingly omitted from the list of favourites to take the podium. However, after so many years of hard work, determination and disappointment Dan Jansen beat all the odds and won both the gold medal and the hearts of fans all over the world. Finally, he had the medal he had so long yearned for and which he dedicated to the memory of his sister and to the baby daughter – also named Jane – whom he held in his arms as he skated his lap of honour. Dan Jansen was finally a winner.

There are lessons to be taken from the story of Dan Jansen, lessons which can be also applied to the world of business and to our everyday lives.

Failure is simply the opportunity to begin again, this time
more intelligently – Henry Ford

Learning lessons from failure

The lessons we learn from failure are essential to human cognition; to the learning process and to our ability to move forward after setbacks. Ultimately, these are the steps and the building blocks of eventual success.

Regardless of your sphere of endeavour, be it entrepreneurism, sales, project management, literature, or music, you can be sure that the road to your success will be paved with failure and rejection. The real difference between success and failure is how the individual chooses to deal with it, and move above and beyond such impediments.

One prime example of dealing with rejection, and more importantly, using it as a force for good, is – one of the most popular internet music streaming services on the market.

Winter Olympics — Tim Westergren, the founder of Pandora

Westergren’s success was born on the back of failure; firstly as a student of medicine, and then as a musician in a world where rejection is a constant companion. Having experienced over 350 rejected attempts to secure funding for his fledgling Pandora project, Westergren drew on his experience in the world of music. He strongly believes the mantra that, “No, is a part of life’s transactions” and as a consequence, he regards rejection as a normal process.

Despite continuous rejection, Westergren firmly believes that if you pick something you really love, no matter how many times you fail, no matter how many setbacks you may face, you can always bounce back.

In the world of business, and especially the world of sales in business, the same holds true. However, being well-prepared and well-armed the chances of failure will be greatly diminished.

Using a smart Sales CRM, such as Teamgate, you can substantially increase your chances of success and profitability. Just like the training regime of a top athlete, the Teamgate Sales CRM can help you plan the whole process by which you intend to succeed. Teamgate will enable you to analyse your sales team’s process along every step of the sales journey, to plan accordingly or change tactics, in order to reach your goal. Being prepared and willing to adapt are key factors in success – even after failure.

Statistics:

Historically – First-time entrepreneurs have less than a 10% chance of success. Those who have previously failed have a 20% chance of success.

In a survey of small business entrepreneurs:

96% believed that prior work experience was an important factor for success.
76% said that learning from previous failures was important in present success.
73% cited good fortune as an important factor.
40% said having at least one failure was “extremely important”.
98% of small business owners feel potential entrepreneurs are only held back by ‘a fear of trying and failing’.

Prepare to succeed

Just like Dan Jansen, as he finally held his gold medal aloft after so many attempts, those successful people you see on the Forbes’ Rich List had to take many risks and battle many failures in order to get where they are. According to Bloomberg, another fact to illustrate this statement is that 73 of the top 100 world billionaires are ‘self-made’ – which means a lot of failure and a lot of hard work.

There are no easy answers for success, there are many ingredients which combine to facilitate its accomplishment. However, having the right business tools in your armoury is just one of those ingredients. The Teamgate Sales CRM might just be the ingredient to give you the edge over your competitors and see you finally reach the goals you’ve set for yourself and your business.

Do you have a CRM that keeps you organised?

The most user-friendly CRM on the market. 14-day free trial.

Start Free Trial

Painless setup, no credit card required

2016 has been an incredible year for Teamgate with a wide range of the fresh market opportunities, significant investment and new experiences. Since the learning from industry experts and networking is one of the most important leverages for doing business, in this blog post we look back over all attended events in Europe and put together a list of the TOP hottest startup conferences this year. Also, as there are so many top-quality conferences and events for startups and tech companies, the interviews with few of the organizers as well as many lessons learned and other important details are included, too!

GOOGLE CAMPUS WARSAW

Warsaw, Poland, January 7

2017 has already started with Google Campus Warsaw. Despite the fact, this year’s campus is already over, we highly recommend to save the date for the next year’s event.

We have been chosen to participate in this weekly campus organized by Google. It was a week-long session with pitching workshops, design thinking training, theoretical and practical sessions. Everything was so impressive because the event featured speakers from Google and Facebook.

Image source: ITKeyMedia

We have the training sessions held by experts such as Marcus Corah, Rafal Kudriawcew, Wolfgang Oberauer and others industry’s stars. You know, it is super cool to work together with such professionals and be inspired. Moreover, this event not only gives an opportunity to learn but also brought large groups of entrepreneurs with the same interests together in order to create a network.

Lessons learned:

As the event has been planned so precisely almost without any free time, we really recommend to participate there for a whole team (or at least 3-5 member of the team) in order to reach the maximum.

Image source: Teamgate

Therefore, as we came three of us, we were able to attend as many events as we would like to. For example, one team member was dedicated to networking, another one to pitching and presentations and the third one to learn and improve his own competencies in order to share the knowledge with the whole team later on. Actually talking about this kind of events, it is always worth to remember that know-how and priceless experience which have to be absorbed is simply “walking around”, so you just need to grab the opportunity, meet people and talk-talk-talk.

[optin-monster-shortcode id=”kandoug21absj0ox”]

Finally, we all know that sometimes you are not able to spend as much time with your colleagues as you would like to, so these events are a great opportunity to discuss with your co-workers about future plans or just drink a couple of beers. So, one more lesson learned is to use this kind of trips for teambuilding, too.

Worth to know:

Google Campus Warsaw is located in the Praga district of Warsaw, in a place where 118 years ago the idea of the Polish “Koneser” distillery was born. The whole district as a former industrial area is impressive especially to unexpectedly found the modern office space inside these factory buildings.

Image Source: Liebrecht&wood

By the way, as Google Campus Warsaw is a part of global Google Campus community, you can easily choose the most suitable location for you, whether it is Warsaw, London, Madrid, Tel Aviv, Seoul or even São Paulo in Brazil.

SALES INNOVATION EXPO

London, UK, March 28-29

It is our next big event taking place on March. Sales Innovation Expo is one of the largest and most important events gathered sales experts around the Europe.

Image Source: Sales Innovation Expo

Edward Lawrence, this conference’s director, says that the event is a perfect place for startups giving an access to the most recent market intelligence and research as well as the latest tools available on the market today.

“If you are serious about growing your business, there will be no better platform in the UK to network and be educated by like-minded business people”, Edward Lawrence says.

With 70 of the industry’s well-know companies exhibiting, 95 expert speakers, and 10.000 visitors per day, we have participated in last year’s event, too. Actually, we would say that it was our first such a large-scale international exhibition.

We had a display booth and a good place where to set it up. But unfortunately, we didn’t do our homework well enough. We simply did not schedule business meetings before the conference begins, so we just had to catch our prospects and partners directly at the venue. Of course, it wasn’t so effective as it could be.

In any case, this event allowed us to successfully close the several deals as well as better understand the UK market. Indeed, it was the largest foundation in the development of a new company’s branch office in the UK.

Lessons learned:

The first one lesson as we have already mentioned is to do your homework well by arranging as many business meetings as possible in advance.

Image source: Teamgate

Despite the fact, this kind of exhibition can be the opportunity of a lifetime, let’s face the fact that usually startups don’t have the big budgets while market leaders do. So, it’s worth to be smart enough about your budget. For example, consider the chance to order booth directly in the UK instead of carrying it out from your country. That can allow you to spend approximately 7 times less. Actually, it’s a lot! Furthermore, we could also recommend to order all the necessary furniture (table, chairs, etc.) on site. On the basis of our calculations, it is considerably cheaper, too. Finally, remember that in this game isn’t always about who spend the biggest amount of money but rather who does their homework better by being more prepared.

Worth to know:

All these exhibitors, seminars and networking opportunities are completely free to attend. You are able to book your tickets here.

PIRATE SUMMIT

Cologne, Germany, September 6-7

This is one of the craziest events where we have participated yet. Pirate Summit, often called Europe’s “Burning Man”, is an event designed for early-stage startup founders.

The aim of the two-day event is to gather around 1.000+ participants including 650 startup founders, 200 leading investors, 150 corporate and media executives. During this event, the startup has every chance to meet and talk with representatives from the biggest European venture capitals funds, well-know investors and other startup-world-stars. Moreover, pirate theme, startups’ “Walk The Plank” pitch competition, and passionate tech savvy crowd create an unlikely atmosphere.

Image Source: Pirate Summit

It’s funny to remember how we have been shocked after we realized what kind of crazy event it is (and we are not even talking about its after-party yet). Actually, we were ready to expand our network by pitching to investors and meeting them face to face, but surprisingly, it was the opposite! Venture capitals funds, angels, and other investors presented themselves in front of a massive startups’ audience by trying to convince them to cooperate. That feeling was awesome!

Also, one of the most pleasant parts of the summit is a chance to meet all the important people without wearing a suit and talk with them about business in an informal and friendly way. It inspired us a lot and turned to continue our work with even bigger enthusiasm!

When we talked with Melanie Malurday, the representative of Pirate Summit, she said that this year they plan to focus even more on networking opportunities.

“Pirate Summit strives to connect early-stage founders and investors to create meaningful connections. All participants are handpicked from thousands of applications or personally invited to offer networking on the highest possible level of influence and quality. We would like to make sure that every participant leaves the Pirate Summit with new meaningful connections and two fantastic days to look back at”. In addition, according to her, it is expecting to welcome about 1.200 participants this year.

Lessons learned:

As a startup, you have to be always prepared for anything. At this case, to play by the new rules of the game – instead of pitching by ourselves, listen to the pitches from investors. Believe us, it can easily break your balance – at least for a while.

Also, one of our suggestions is to take part in summit’s after-party. Despite the fact, that this event is very informal, an amazing party lets you establish the even more personal relationship. As organizers say “you will meet like-minded people and celebrate entrepreneurship with your next potential business partner, investor or friend.”

Image Source: Pirate Summit

Besides, you simply have a chance to party hard with your colleagues, too. After all, “work hard, play harder” we would say.

Image source: Teamgate

By the way, be ready to spend an extra time by trying to find the most suitable and cost-effective plan to reach Cologne.

Worth to know:

The event takes place in Odonien, the wicked and legendary republic of pirates, dinosaurs, and other creatures. As the organizers want to skip the formalities, during this event it is not desirable to wear a suit. “Please leave your fancy suits at home. We would like to dress as pirates as possible instead”, organizers note. By the way, it’s not a joke, because all the suit-guys have been kind of mocked in order to force them to change their fancy clothes.

Also, please keep in mind that the mobile app will be created this year, too. “We are working on our own networking app for the Pirate Summit, which will allow us to adjust the networking process to the specific needs of our participants. The goal is to create even more meaningful connections”, says Melanie Malurday. So, it is definitely worth to add this event to your list.

More information about the summit, please find here.

LATITUDE 59

Tallinn, Estonia, May 25-26

Estonia is known for Skype, for its e-Residency and digital society in general. Therefore, Latitude 59 is the flagship startup and tech event of the world’s first digital society. Today the event attracts more than 1.500 participants including startups, entrepreneurs, and investors.

Image Source: Latitude59

It was amazing to listen to an inspiring speech from the Minister of Entrepreneurship and Information Technology (just look, Estonians even have the Minister of Entrepreneurship and Information Technology!). Also, we were no less impressed by listening the Prime Minister of Estonia and his ability to talk with startups in our language.

The strong synergy between startup business and the government was seen clearly. Overall, it was totally obvious that Estonia has a clear picture to became a part of a global startup ecosystem.

Image Source: Latitude59

Lessons learned:

Let’s not confuse ourselves by thinking about Latitude 59 as a small regional event organized only for Estonians, Latvians, Lithuanians, and in the best scenario for Finns, too. It’s a quite big international event with participants not only from the Baltic region but from Western Europe, Russia, US, and Asia, too. So, we advise you to consider it and be prepared for the event well enough.

SILICON VALLEY OPEN DOORS (SVOD)

State of California, US, May 24, 2017

Despite the fact, 2017 event has been located to its homeland, Silicon Valley Open Doors (SVOD Europe) was one of the most informative events for startups in Europe. The key purpose is to gather only 25 the hottest startups around the Europe in order to pitch their products and services to prospective investors. Moreover, the program also includes speeches from a brilliant lineup of guests from Silicon Valley.

Image source: Teamgate

We definitely say this event acts as an alternative to traditional, crowded conferences. It is a quite intimate and cozy meetup held at Google’s European Headquarters in Dublin, Ireland. Therefore, we had an opportunity to look around in Google office as well as talk and consult with various mega-company’s experts. The chance to talk with Google employees does not appear every day, so we learned a lot even during this short period of time.

Furthermore, as we use many Google products, it was a great chance to discover the new solutions which could be used by our employees to solve their daily task.

Lessons learned:

Networking is one of the most important things you do in order to help boost your business. Therefore, during this kind of event, the initiative and intention to meet and talk with high-profile investors, founders, CEOs, and other leaders from Silicon Valley should come from your side. So, don’t be afraid to start first!

Image source: Teamgate

Also, we would like to advise to use your free time as efficiently as possible. If you just have a free time, don’t forget to plan the meetings with your clients and partners around the city. From our point of view, the startup have to always demonstrate the initiative and take actions first. Consequently, as we had a little time, we contacted our partners Zendesk and Intercom in order to visit their offices and meet the representatives in person. Believe us, it was such a great experience and a nice example how easily the network can be built.

Worth to know:

As we already mentioned, this year SVOD came back to the US. Nevertheless, perhaps it is even more important (and definitely more catchy!) to plan participation in the upcoming event, too. Here you can find more useful information.

Do you have a CRM that keeps you organised?

The most user-friendly CRM on the market. 14-day free trial.

Start Free Trial

Painless setup, no credit card required

LEARN, MEET, NETWORK, AND SHARE

If you’re still asking why startups should attend tech conferences, the answers have been presented earlier. In addition, we can just add these magic words: learn, meet, network, and share.

Besides, the various kind of information is so easily accessible nowadays, the conferences and meetups are an ideal place to meet the potential investors and partners in person by pitching them face to face. Moreover, as we have already mentioned, the greatest experience and know-how come together with people. So, participating in exhibitions, conferences and summits can be a really pleasant, quality and fast way to grasp the pulse of the market. After all, we all know that the best solutions and deals are still discovered offline.

Have we included your favorite? If not, feel free to provide additional input in the comment section below.

In the U.S. there are roughly 74.3 million Millennials, representing 23.6% of the population. Each year these people spend approximately $600 billion. You can not afford to ignore millennials in your consumer outreach, period. Even if you’re selling bed pans.

#1: Your business will fail without Millennials – Let Them Know Their Value

If they haven’t done so already, companies have very little time to get a strategy together to engage Millennials as either consumers or employees…or both. Those that can’t will be out of business, as Millennials are unlikely to work for or purchase from a company they don’t believe in.

#2 Create a memorable experience with customers

Growing your CRM by creating a positive experience with integrated technology. Capture a millennial’s attention by showing them you’re listening.

Have a two-way conversation with your millennial consumers using online tools, create an insight community using social media platforms.

“Understand which issues actually matter to them
Get insights on why they switch and their triggers of purchase
Improve your community and philanthropic efforts by understanding which issues actually matter to them
Focus your promotion efforts by knowing which mediums they use and how often”

#3 Capture a millennial’s attention by showing them you’re listening.

Have a two-way conversation with your millennial consumers using online tools, create an insight community using social media platforms.

“Understand which issues actually matter to them
Get insights on why they switch and their triggers of purchase
Improve your community and philanthropic efforts by understanding which issues actually matter to them
Focus your promotion efforts by knowing which mediums they use and how often”

Gen-Y customers expect an answer instantly, anytime, anywhere, to any question, and they aren’t afraid to look for the information they crave.

As technology is such a crucial player in most Millennials’ lives, they will expect it to work hand and hand with any device, anytime, and anyplace.

Businesses need to be able to tap into the tech-savvy expectations of this new generation and weave it into making every day actions accessible through technology.

Millennials are not fans of calling a rep.

Unlike baby boomers, millennials are not big fans of calling a customer service representative. Millennials want to choose how they’re going to communicate with brands, which includes SMS and social. The days of face-to-face communication are over. So make sure that you have other ways to keep in touch with millennials instead of just the phone. Only around 1 percent of the calls that we get to our company are from the millennial generation.

Do you have a CRM that keeps you organised?

The most user-friendly CRM on the market. 14-day free trial.

Start Free Trial

Painless setup, no credit card required

How to Cater your CRM to Millenials

The advent of social media and the proliferation of mobile devices has caused CRM providers to upgrade their offerings to include new features that cater to customers who use these technologies.

Social CRM refers to businesses engaging customers directly through social media platforms such as Facebook, Twitter and LinkedIn. Social media presents an open forum for customers to share experiences with a brand, whether they’re airing grievances or promoting products.

The millennial generation identifies strongly with working for the greater good and making the world a better place. Great, right?   This isn’t just blabber either – in one study 50% of millennials said they’d prefer to have a lower salary but find a workplace that matches their values, and a staggering 90% said they wanted to use their skills for good.

Just wrap it up with a brief touch on each of the subheadings + ask readers to leave a comment.

Keep an eye on our blog for future updates and tips on how to be a salesperson or how to make the best out of CRM.

Welcome to ‘The Beautiful Game’

There really is no ‘I’ in team

There’s more to management than managing

Getting your tactics right – with CRM

Use your resources wisely

Do you have a CRM that keeps you organised?

When failure isn’t the end

Learning lessons from failure

Statistics:

Prepare to succeed

Do you have a CRM that keeps you organised?

GOOGLE CAMPUS WARSAW

SALES INNOVATION EXPO

PIRATE SUMMIT

LATITUDE 59

SILICON VALLEY OPEN DOORS (SVOD)

Do you have a CRM that keeps you organised?

LEARN, MEET, NETWORK, AND SHARE

Mobile applications

Safe payments

Language