There’s a reason why stories are just so popular in our culture. No matter what your background is like or how old you are, we all enjoy a good story. The same goes for your business. Your story gives your audience a personal connection to you and helps them see you not just as a faceless entity, but as a group of people who matter. If you want to strengthen this emotional connection between you and your audience, then you’ll need to create an effective brand story. Here’s how.