If a small business wants to increase its revenue, it does not necessarily need to hunt for new customers. On the contrary, quite often it is about maximizing the value of existing ones. How can you actually do that? 

There are two highly efficient approaches — upselling and cross-selling. The core of both is to encourage customers to buy more. However, no matter how effective they are, many business owners struggle to apply them right. Is there a solution then? 

One of the best ways to do that today is to hire an e-learning video production studio. It is a big trend, and people in the corporate environment learn more and more these days. So, you can educate your team or go with customer-facing content to highlight premium products and apply both approaches. 

This article explores how small businesses can use e-learning video production to strengthen their sales strategies, enhance customer experience, and drive business growth. Keep reading. 

What are Upselling and Cross-Selling?  

Defining both terms is very easy from a practical point of view – all of us have seen these approaches many times. 

So, upselling is a way to encourage customers to buy a more expensive or upgraded version of a product they already own or are about to buy. This premium version could be:

• A higher-end or better model of the product
• The same product has extra features that make it more valuable and therefore expensive. 

Cross-selling, on the other hand, is a way to encourage customers to buy related products that complement what they already own or are about to buy. These products are usually from different categories but go well together. 

So, the only question left is how to use both approaches to drive growth. 

How Can Training Videos Work for Upsell and Cross-Sell? 

How, indeed? First of all, they do the main thing that any educational content is supposed to do—provide new knowledge and give information in a useful way. Training videos have one big advantage: they don’t sound sales-driven.  

Thus, if you offer your audience an E-learning video, you can pack there more than just important information on the specific subject. 

Show Your Customers What They’re Missing

Let’s say, your customer just bought a basic version of your product. Great! What can you do now to upsell it? 

With training videos, you can go for a simple tactic of showing them what they’re missing. For example, if you sell a software tool, create a video highlighting advanced features available in the premium plan. At the end of the video, include a simple call to action that offers to upgrade. Today, it is not unusual for people to buy a bigger version of the product they enjoyed. 

All you need to do is properly communicate the advantages of the premium version. 

Moreover, this approach works because customers who understand how to use the basic version are very likely to see the value in your premium, expanded version. 

Add Improvements to the Customers’ Experience 

Training videos are a fantastic way to introduce customers to related products. Why? Essentially, you are offering something that may improve the experience of your customers for an extra investment.

For example, if you are showing how to use a certain product for healthcare, you can easily add a complementary product. You might offer a discount and add a link that allows your clients to buy both products.

All you need to do is mention that, for the best results, your product needs a supporting item to maximize effectiveness. This feels like a helpful tip rather than a sales pitch.

This method not only drives more sales but also enhances customer satisfaction. How, exactly? By simply ensuring they have everything they need to get the most out of their purchase. It also boosts credit to your product – your brand managed to improve user experience and offered a great product to use. 

Use Customer Success Stories to Inspire More Purchases

Nothing sells better than social proof. Many studies show that people actively seek customer testimonials before making a purchasing decision. They want to know about other people’s experiences before spending money on a product, and spending hours researching customer sentiment and feedback has become the norm.

Showcase real customers who have benefited from your product and give them the mic to share their experience. They can participate in a how-to video or tutorial demonstrating how to use your product. In these e-learning videos, customers can also introduce or recommend complementary products they’ve used, adding even more value to the viewer.

Train Employees to Become Better Salespeople

Use internal training videos to teach employees how to spot upsell opportunities and confidently recommend products. This is another highly efficient way of using e-learning videos for the benefit of your company. You can offer different tactics and illustrate them in the training videos. 

The rule is simple: The better your team understands the products and sales strategies, the more revenue they can generate. 

Automate Customer Education for Scalable Growth

You don’t have to answer the same customer questions repeatedly. Just create a video library that educates and sells for you. Besides, you can update any moment by including cross-selling or upselling approach. In this way, you will have another channel for driving growth without creating new campaigns or putting in too much effort. 

Conclusion 

If you think training videos are just for education, you might be missing something important. By integrating e-learning video production into your business strategy, you can turn every interaction into an opportunity for growth.

Small businesses don’t need massive marketing budgets to increase revenue. The key lies in smarter strategies—like upselling and cross-selling through e-learning videos.

You don’t have to push right away—start small, test different formats, and continuously refine your approach based on customer engagement. If you’re a small business owner looking for an easy way to grow, hit record and let your training videos do the selling for you. Good luck!