‘These awards and acknowledgments are the benchmarks of our continued commitment to excellence’.
Gartner’s quadrant FrontRunners for CRMsThe FrontRunners quadrant, powered by Gartner Methodology, provides a data-driven assessment of products in a particular software category to determine which ones offer the best capability and value for businesses. It helps business leaders to make the right decision when choosing which software to buy. To create this quadrant, Software Advice evaluated over 1,050 Customer Relationship Management Management products. Only ones with the top scores for their capability and value made the quadrant. On 2016 September, Gartner launched a new type of quadrant called FrontRunners. It is released for four software markets, which are (1) CRM software, (2) Project Management software, (3) Help Desk software and (4) Applicant Tracking software. All products that qualify as FrontRunners are top performing products in their market.They have been evaluated and given score for Capability and Value. Capability (x-axis) starts at 3.60 and ends at 4.60, while Value (y-axis) starts at 3.60 and ends at 4.70. FrontRunners evaluate the top 20-30 products in a quadrant format and it is completely data-driven with no analyst interpretation, also, it is heavily influenced by user reviews. In 2017, Gartner launched more than 24 quadrants for different software markets. Also, they updated these quadrants at the beginning of 2018. The content for the FrontRunners quadrant is derived from actual end-user reviews and ratings as well as vendor-supplied and publicly available product and company information that gets applied against a documented methodology. The results neither represent the views of, nor constitute an endorsement by, Gartner or any of its affiliates.
Quadrant MethodologyAs it was mentioned above, the FrontRunners methodology assesses and calculates a score for products on two primary dimensions: Capability and Value. Here’s how they both are calculated. The Capability score is an overall weighted average of scores including:
- End-user ratings of 1 to 5 stars on the product’s functionality.
- End-user ratings of 1 to 5 stars ratings on the product’s ease of use.
- End-user ratings of 1 to 5 stars on the product’s customer support.
- A score, relative to other products in the market, for the product’s inclusion of key functionality for the software category.
- A score, relative to other products in the market, representing the number of other products that integrate with it.
- End-user ratings of 1 to 5 stars on overall satisfaction with the product.
- End-user ratings of 1 to 5 stars on how valuable users consider the product to be relative to its price.
- End-user ratings of 1 to 5 stars on how likely they are to recommend the product to others.
- A score, relative to other products in the market, for the size of the product’s customer base.
- A score, relative to other products in the market, for the number of professionals in the market who have experience with the product (e.g., users, developers, administrators).
- A score, relative to other products in the market, representing the total number of user reviews across the three Gartner web properties.
- A score, relative to other products in the market, representing the average number of times per month internet users search for the product on Google.