3 Social CRM Techniques that Will Excite Millennials

In the U.S. there are roughly 74.3 million Millennials, representing 23.6% of the population. Each year these people spend approximately $600 billion. You can not afford to ignore millennials in your consumer outreach, period. Even if you’re selling bed pans.

#1: Your business will fail without Millennials – Let Them Know Their Value

If they haven’t done so already, companies have very little time to get a strategy together to engage Millennials as either consumers or employees…or both. Those that can’t will be out of business, as Millennials are unlikely to work for or purchase from a company they don’t believe in

#2 Create a memorable experience with customers

Growing your CRM by creating a positive experience with integrated technology. Capture a millennial’s attention by showing them you’re listening.

Have a two-way conversation with your millennial consumers using online tools, create an insight community using social media platforms.

  • “Understand which issues actually matter to them
  • Get insights on why they switch and their triggers of purchase
  • Improve your community and philanthropic efforts by understanding which issues actually matter to them
  • Focus your promotion efforts by knowing which mediums they use and how often”

#3 Capture a millennial’s attention by showing them you’re listening.

Have a two-way conversation with your millennial consumers using online tools, create an insight community using social media platforms.

  • “Understand which issues actually matter to them
  • Get insights on why they switch and their triggers of purchase
  • Improve your community and philanthropic efforts by understanding which issues actually matter to them
  • Focus your promotion efforts by knowing which mediums they use and how often”

Gen-Y customers expect an answer instantly, anytime, anywhere, to any question, and they aren’t afraid to look for the information they crave.

As technology is such a crucial player in most Millennials’ lives, they will expect it to work hand and hand with any device, anytime, and anyplace.

Businesses need to be able to tap into the tech-savvy expectations of this new generation and weave it into making every day actions accessible through technology.

Millennials are not fans of calling a rep.

Unlike baby boomers, millennials are not big fans of calling a customer service representative. Millennials want to choose how they’re going to communicate with brands, which includes SMS and social. The days of face-to-face communication are over. So make sure that you have other ways to keep in touch with millennials instead of just the phone. Only around 1 percent of the calls that we get to our company are from the millennial generation.

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How to Cater your CRM to Millenials

The advent of social media and the proliferation of mobile devices has caused CRM providers to upgrade their offerings to include new features that cater to customers who use these technologies.

Social CRM refers to businesses engaging customers directly through social media platforms such as Facebook, Twitter and LinkedIn. Social media presents an open forum for customers to share experiences with a brand, whether they’re airing grievances or promoting products.

The millennial generation identifies strongly with working for the greater good and making the world a better place. Great, right? 

This isn’t just blabber either – in one study 50% of millennials said they’d prefer to have a lower salary but find a workplace that matches their values, and a staggering 90% said they wanted to use their skills for good.

Just wrap it up with a brief touch on each of the subheadings + ask readers to leave a comment.

Keep an eye on our blog for future updates and tips on how to be a salesperson or how to make the best out of CRM.

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Chris Gulbinovic

Chris is a marketer and a growth hacker here at Teamgate. He writes everything about sales management, online marketing, awards and the best new features coming out.

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