Implementing various tools and practices, up-to-date businesses strive to capture and hold leads. And for many reasons, this can often force business owners to run around in circles. Modern companies have chosen online marketing as the primary tool...
Andrew Martin
Video is a powerful tool. But often, it doesn’t get the kind of attention it should in the sales world. It’s seen as an essential element in marketing, however, marketing shouldn’t be the only team that benefits from it. Sales has the...
Amir Shahzeidi
Digital marketing has transformed the advertising industry tremendously. In fact, it has become pivotal to developing advertising strategies. But, there are two forms of digital advertising: search ads and display advertising. The former was the...
Research tells us that personalized emails have 29% higher open rates and 41% higher click rates than emails without any personalization. And experience tells us that one of the easiest ways to create this sense of personalization is to find and...
Sujan Patel
Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes 54% of consumers want to see more video content from brands that they follow Marketers get 66% more leads per year from sharing marketing videos...
Daniela McVicker
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the...
Thinking about redesigning a website or migrating to new CMS?? Do you know that redesigning can be critical? Yes, only when done, wrongly!! It can affect your website’s organic traffic. Obtaining organic traffic is a tough job, though. From...
Begin with the end in mind. It’s a well-known mantra for many business owners, and an effective mindset when setting visions and helping identify the necessary steps to achieve them. It’s a philosophy that provides clarity, efficiency...
Ash Salleh
Talking about the B2B email marketing, one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super...
If you’re finding that your website visitors aren’t converting to paying customers, it may be because of your copywriting. It’s important to have a high-quality copy in every single marketing material in a campaign, or all of your...
Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of...
Chanchal Soni
Roll up! Roll up! Roll up! Nothing for sale! If you’re involved in sales you might have wondered about this for some time. Every Christmas and holiday season you come across the big name high-street department stores, with half a mile of...
Abe Dearmer
“`html Business is always focused on customers aka those, who use it and pay for it. And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a...
As a startup, we are always keen to learn from others and seek the advice from successful CEOs and entrepreneurs. It would be hard to find a better example than Yam Regev, a CMO of Webydo and a co-founder of Zest, a marketing content sharing...
Have you ever argued with yourself over buying something? These are typically the moments when the real human nature shines through, as we’re scrambling to find compelling facts to justify purchases that are driven entirely by an emotional...
