The 4 steps to writing sales emails that grab the attentionWriting a cold email can be a daunting task. But it doesn’t have to be. There are a simple set of rules to follow when writing every effective sales email.
#1 The Subject LineIf your email never gets opened – no matter how great the content is – it hasn’t done its job. That’s where great subject lines come in, especially with sales introduction sales emails. The objective of the subject line is to create interest and attract attention. Try to keep in mind how many sales emails busy business people get every day. Give them a reason why yours should be the one they choose to open. Keep it short, with a pinch of intrigue – enough to get you to the next stage. Avoid words associated with spam – Free, Discount, Solution, Act Now, Enhance, Final Reminder. (A good tip is to check your own spam folder and see what’s lurking in there) Good Examples:
- Marianne, our mutual friend Lynn recommended I contact you
- Alan, I have a suggestion you might like
- Lisa, you might find this [white-paper/video/report] useful
- Have you thought about [idea/pain-point/recommendation]?
- Did you ever consider [solution to their problem]?
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#2 The OpeningIf you start your email with ‘Hi, my name is_______’, you’re probably wasting your time. We’re all human, just trying to do some business and live our lives, so use that humanity when you reach out to others. Most human beings love to be noticed, to have their name used, and to be the centre of attention. You’ll make more friends by listening to what they have to say than by telling them how great you are.
- ‘Dear Marianne, I just saw news of your companies great win at the European Business Awards over on LinkedIn. What a great achievement and really well done.’
#3 The ContentThe content, or body, of an email, is where the offer is made, and decisions are made. But, you don’t have a lot of time to accomplish that. If you’ve already created that human connection with your opening, now’s your chance to introduce the business of your email.
- ‘As you’re such a progressive company you might have some questions about [whatever your subject may be]’.
- ‘It’s seems that you and your company are constantly striving for the best. That got me thinking that perhaps our [name solution or proposition] might be of real value to you and your goals’.
#4 The Call to ActionThe call to action (CTA) is the real business end of any sales introduction email – or even cold email – it’s the real reason why you’re here in the first place. If you’ve created a great email and the reader is still with you at this point, it would be a shame to mess up here. The be sure you don’t mess up, offer a clear instruction as to what you want the next course of action to be. If you’ve identified that this is the person you need to talk to, in order to get a result, be firm with your proposal. The amazing Teamgate-LinkedIn shuttle lets you target specific leads from LinkedIn and import all of their contact details directly into your CRM, with just one click.
- ‘It would be great if you could let me know if [solution or proposition] is on your agenda at present, or if it’s something you may give thought to in the future’?
- ‘Would it make sense for us to talk further? If not, could you direct me to the right person to talk with?
- ‘I understand how busy you must be and want to respect that. Perhaps you have time to take a ten-minute call on [date/time]. I’m sure I can answer quickly any questions you might have’?
You’ve written the perfect sales emails now let Teamgate make them workTeamgate, as a powerful and modern CRM, is perfectly designed to work in conjunction with email campaigns and to manage all email communications. You no longer have to spend hours trying to track who has answered or reacted to your sales emails. With Teamgate you have instant access to all your sent emails – and other communications – directly from your contacts’ cards. Plus, there are a host of other ways Teamgate CRM software can smartly manage all aspects of your email campaigns.
Here’s how Teamgate can manage your emailing smarterConnect your email with Teamgate
- Connect your business email provider with Teamgate CRM and be certain that your entire email process is under control. Teamgate email integration lets you keep track of all communications by storing copies of all sent and received sales emails directly in your contacts’ cards. With an advanced filter and search facility, you know where everything is and stay email organised at all times.
- Personalise the message – Send personalised, targeted emails to specific groups of prospects, or leads. Using your contacts in Teamgate, pick the groups you want to target, write your killer email, and schedule the time for automatic sending (Your Teamgate/MailChimp integration will help you determine which is the best time your business).
- See the reaction to your email – Again, using your Teamgate MailChimp integration you have instant access to the actions taken by email recipients; were they opened, subscribed, unsubscribed, or clicked on? All valuable information to help you determine your next course of action.
- Integrated communications – The integration also simplifies tracking every marketing or lead-sourcing email. Each email is updated to your contacts card and includes the status of campaigns, dates and all other important data. Know the status and result of every email, instantly, using the integration.
- Use Teamgate to manage lead capture campaigns directly from your CRM
- Track actions from all email campaigns directly within your leads cards
- Store all your sales emails where they’re most easy to access – in your contacts’ cards
- Send emails directly from your CRM, even while mobile
- Receive and organise all inbound email communications in one place