Artificial intelligence (AI) has undoubtedly come a long way from where it began. From robots programmed to play chess in the 1950s to AI designed to allow cars to run on autopilot, the technology has improved by leaps and bounds. Pattern recognition capabilities for AI have become so much more intricate and complex, especially with the advent of technologies like cognitive computing and natural language recognition. Now more than ever, artificial intelligence is able to receive extremely intricate inputs and make sense of the data collected. Where the technology sits today is a far cry from the artificial intelligence we knew just a decade ago; every day, more advancements are made. It is little wonder, then, that artificial intelligence is being looked at as a way to improve Customer Relationship Management software. In theory, CRM software is wonderful. It collects input from all sorts of sources – phone calls, email correspondences, and the like – and neatly and accurately places all of that information into databases where it’s easily accessible for marketing and customer service purposes. It’s a dream come true for many companies – the ability of automated systems to accurately collect and utilize information has the potential to help cut back on large, difficult-to-control expenses like payroll. Outsourcing to a computer should be more economically beneficial than outsourcing to a call center, after all. The efficiency of CRM allows sales reps to focus more on achieving sales goals and less on data input. It allows companies to generate marketing campaigns based on a customer’s geographic location, and it even knows when to send automated customer service and marketing calls. Customers never deal with blunders like duplicate sales calls, and companies get a much better return on their investment by making sure their marketing campaigns are as true to the target audience as possible. Great, right?
Whether a company opts for cloud-based CRM – Software as a Service – or a CRM database hosted on their own server, the improvement in the quality and accuracy of the tech will be evident in sales, marketing techniques, and customer service. From chat bots pulling relevant information from correspondences and storing the data accordingly to more accurately tracking the geographical location of customers, the benefits are numerous. Related: Hack Your Business Conference Experience With These 16 Must-Have Apps