When it comes to marketing, successful business owners understand the importance of efficiency. Employees need to work productively, processes need to be streamlined, and everyday operations need to be effectively managed across the board...
Category - Sales Intelligence
Are you overlooking your subject lines and preheader text? Research from Convince & Convert revealed that “33% of email recipients decide whether or not to open an email based on the subject line alone.” Yes, that’s the impact...
CRM systems have been around for several decades, but they have gained momentum over the past few years. The reason for their popularity has a lot to do with tech-savvy customers’ needs and expectations. They communicate with brands via multiple...
It doesn’t matter how many leads you can generate if you can’t close a deal. Effective lead follow up is vital to make the most of the leads you attract, and ensure your lead generation efforts are not wasted by low conversion rates. Table of...
Video is a powerful tool. But often, it doesn’t get the kind of attention it should in the sales world. It’s seen as an essential element in marketing, however, marketing shouldn’t be the only team that benefits from it. Sales has the...
The world of sales can sometimes feel like a frenzied quest for the new, and not just from the standpoint of the shopper. Merchants are always eager for fresh customers, after all. Their eyes are fixed on uncapped future growth, and it all stems (in...