In this article, we’ll debunk some of the most common myths surrounding Customer Relationship Management (CRM) systems and their use in the sales process. We’ll address misconceptions about CRMs being too complicated, expensive, or only suitable for large corporations, and shed light on the true benefits and capabilities of modern CRM software.
- CRMs are diverse and tailored to fit different business needs; no two CRMs are exactly the same.
- CRMs are not just for giant corporations; they are scalable and can benefit businesses of all sizes.
- CRM systems are not just software; they represent a core philosophy behind a holistic sales strategy.
- Implementing and learning a CRM doesn’t necessarily take a long time, especially with user-friendly options available.
- Data security is a top priority for reputable CRM providers, ensuring the safety and integrity of your business data.
The mythology concerning sales
At Teamgate we’ve heard a lot of myths regarding CRMs and the art of selling. The longer we’re in this business the more we notice how these myths seem to grow and proliferate. And when it comes to selling, we’ve learned that myths can damage your business, very seriously.
Here’s the background we’ve discovered. Myths – just like diseases – can be contagious. And dangerous, especially to your intelligence.
For example: Bats can see. Angry bulls don’t particularly care whether the shirt you’re wearing is green, or red. A vomitorium was not a place where Romans went to be sick. And yes, lighting does strike the same place twice – New York’s Empire State building gets hit over 100 times every year. See what I mean?
It’s the same in the world of sales, myths are everywhere.
For some reason sales CRM software has spawned a hell of a lot more myths than any other area of the selling process. Is that just because people are afraid of change, and making excuses to avoid that change causes myths to be born?
At Teamgate we’re always curious, so let’s take a closer look.
Myths surrounding sales CRMs are keeping a lot of smart salespeople rooted in the dark ages, and robbing them of the chance to sell smarter.
Some sales professionals have the notion that CRMs are all the same, that they are expensive, that will make life more difficult, that they impinge on personal lives by monitoring employees, and, some doggedly believe that the old ways are still the best ways.
If the dark ages are where you want your sales team to be – trapped in mounds of paperwork; keeping track of contacts and meetings in your head; managing endless incomprehensible spreadsheets; and missing vital calls and meetings – by all means listen to those myths.
But, if you want to stay at the top of the selling game we’ve compiled a list of some of the myths you should avoid like the plague.
1. One CRM is like another
No, they are not! CRMs are different – and diverse – for one simple reason; no two companies are the same.
With that in mind, there is no one CRM which can fit the needs of every single company. There are as many influencing variables as there are CRMs on the vendor’s shelves; price, features, mobility, in-house, cloud-based, etc.
That’s why when setting out on the path to choose a CRM for your business, you really need to understand the problems which you want to resolve. Only then can you choose the right CRM, suited for your exact needs, and capable of resolving your problems.
2. CRMs are only for giant corporations
Yeah, sure! And Einstein flunked math…
A really top-end CRM like Teamgate – along with many others, are designed with user scalability in mind. Businesses tend to start small, successful ones grow, and really successful ones can even turn into giant corporations, but the CRM employed from day one should be able to handle that growth seamlessly.
The idea of choosing a CRM, “because everyone else is using it”, or “because it’s cheap” is a certain path to disaster. To put it simply, choose the CRM solution that’s right for your business, answering all your questions, and able to scale along with your business.
3. Only sales people use CRMs
OK, so let’s go back to the previous topic for a moment. If your sales process is a holistic one – involving all departments of your business in the sales process – then your CRM is part of that journey for everyone involved in that process.
Not just sales, but marketing and customer excellence teams can reap the rewards of really smartly designed CRM software.
Every department involved in the sales process need to be closely aligned, with your CRM as the backbone of that alignment.
4. CRM is nothing more than software
Wash your mouth out with soap! CRM (Customer Relationship Management) is not just software, CRM is the core philosophy behind your whole sales strategy – or at least it should be.
The idea behind CRM is the notion that selling alone is no longer good enough, the process should be a journey entered into by the buyer and the seller, and one which offers positive returns and benefits to both parties.
The CRM business strategy endeavours to increase sales, at the same time as optimising customer value and satisfaction. The customer has needs and concerns, and the job of your sales team is to listen, identify, and resolve those needs. CRM software, like Teamgate, is an integral part of that CRM philosophy.
5. A CRM is going to take forever to implement and learn – and it’s going to be expensive
No new process is ever so easy that it doesn’t take a little getting used to. And that stands for CRMs too. However, if you’ve done your homework astutely, then all of your questions concerning implementation should have already been answered.
For example, Teamgate provide a dedicated customer experience to make your initial choice, and your transition as smooth as possible. They even offer advice on the problems you may face when onboarding a CRM for the first time; staff reaction and acceptance, training courses, one-to-one Q&A sessions, and any other queries which may arise.
And as to the question of expense, with three different levels of functionality to choose from, prices are suited to match your individual needs, and the size of your company.
(And by the way, the Great Wall of China is not visible with the naked eye from the surface of the moon)
6. A CRM takes too much time to input all that sales data
The myths don’t come much bigger than this one (except maybe the one which says that George Washington had wooden teeth).
Time-saving is the one main feature of a great CRM. With just such a CRM system in place, you can capture already optimised leads, reach your sales targets, monitor employee productivity, analyse sales patterns and produce detailed reports, far easier, and faster than ever before.
Using nothing more than your website, and your CRM, you can automatically source and gather only those valuable leads which are important to you. Once you’ve found those leads they can be collected, stored, and organised just how you want them, within your CRM.
Plus, every stage of the sales pipeline is far easier managed from within your CRM; creating events, scheduling meetings, generating and analysing email campaigns, global searching, scoring leads, setting sales goals, and so much more.
(Oh, by the way – George Washington’s teeth were made from gold, hippopotamus ivory, lead and animal teeth)
7. I’ll never learn that – CRMs are too complicated
Think about the process behind riding a bicycle. Complicated right? But somehow, you learned how to do it.
Once again, if you’ve chosen the wrong CRM for your business, this myth might, in fact, be true. A badly designed CRM can have you feeling right out of your league, an in the water way over your head.
But if you’ve chosen a CRM like Teamgate let me congratulate you now. Teamgate sales CRM has been awarded – get this – the Number 1 spot on the Capterra Top 20 Most User-Friendly CRM Software Report, two years in a row. Enough said.
8. Look out! CRMs have a lot of hidden costs once you’re hooked
Let’s make this one short. If you’ve chosen badly – whether it’s a CRM, a hot-dog, or a new car – there may always be hidden costs. So, just make sure you’ve asked all the right questions, from all the right people, and are satisfied with the answers.
9. CRM is like a spy watching over the company employees
Yes, a CRM does track sales people’s activities. It can even monitor if sales reps are making or flunking their sales targets. They can also analyse exactly where mistakes are being made and sales are being lost.
But, here’s the good news, they can also detail how the mistakes might be resolved, and help reduce the number of lost sales. Does that mean more money for you?
An intelligent CRM – like Teamgate – provides sales managers, and sales teams, quality sales insights with accurate, up-to-the-minute sales forecasting abilities. This remarkable power, built up from past sales experiences, helps you to shorten sales cycles, increase revenue, and remove all those time-consuming tasks from your sales process, giving you more time to do what you do best – sell
10. Everyone will steal your data from a CRM
If you’ve bought your CRM for $5 from a guy in a dark alleyway, there’s a very good chance that your data will be stolen.
Good CRM suppliers realise the importance and integrity of your business data and are constantly engaged in maintaining and evolving security features.
Teamgate is one such company, with a dedicated team in place ensuring the integrity and security of the lifeblood of your business; your data.
With data being stored in multiple highly secure environments, with a consistent uptime of over 99.5%, in the highly unlikely event of a major security incident, your data will be still available from another secure server location.
Data backups are performed daily – one or two times – depending on your chosen CRM plan, and all data is backed up for a minimum of one week, meaning total restoration is almost always possible.
Teamgate also provides and maintain highly stable and secure connections; firewalls and intruder detection systems; system integrity protection; and performs ever-evolving updates to the operating system.
So, myth busted. Your data is safe with Teamgate.
The myths are dead, long live the truth
Now that we’ve put paid to many common CRM myths, here’s a couple of truths to keep you on your toes:
- No, your new CRM won’t turn your startup business into a global phenomenon overnight – but it will set you on the right path.
- Make sure you really question why your business needs a CRM, and investigate the problems which you need to resolve. If you know the questions, you’ll find it a lot easier to discover the CRM that’s just right for you.
- Your CRM software is just a part of an overall business strategy. Make sure that your CRM is fully aligned with that strategy.
- The most expensive CRM isn’t necessarily the best CRM.
- And finally, don’t believe everything you hear. If you need advice, ask the experts like Teamgate, a free trial, or online tutorial will help answer all your questions.