Believe it or not, your customers no longer want to be sold the features of your product. Your customers have a problem they must solve, and they want to know how your product is the solution. This is the basis of solution selling, an effective...
Category - Sales Methodologies
Andrew Martin
This article is a complete guide to SPIN Selling, which is a sales methodology developed in the late 1980s by Neil Rackham. SPIN Selling involves asking the right questions to identify customer needs and provide tailored solutions. The article...
Andrew Martin
This article provides a complete guide to the MEDDIC sales process, an acronym that stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. The MEDDIC sales process is a customer qualification system...
