It’s no secret, but software and tech’ industries are the clear favourites when it comes to sourcing investment for their startup. See, I told you it was no secret. In stark contrast, non-tech’ startups tend to be Cinderella-like figures, last to be invited to the ball when it comes to investment funding. But why is that? One of the main factors behind this is the fact that figures are already resolutely stacked in favour of the tech’ sectors. The history is already there. This can be a disappointing element which disparages investment and involvement in non-tech’ startups. But how does a non-tech’ founder bring their idea to fruition?