* **Features** * [Overview](https://www.teamgate.com/tour/) * [Tour](https://www.teamgate.com/tour/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * [Mobile Apps](https://www.teamgate.com/tour/mobile-apps/) * [Industries](https://www.teamgate.com/tour/industries/) * [Collect](https://www.teamgate.com/blog/smarter-leadcapture-with-your-sales-crm/) * [Lead Capturing](https://www.teamgate.com/lead-capturing/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Email Integration](https://www.teamgate.com/integrations/mail-clients-integration/) * [Convert](https://www.teamgate.com/lead-qualification/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Lead Qualification](https://www.teamgate.com/lead-qualification/) * [Lead Prioritization](https://www.teamgate.com/solutions/lead-prioritization/) * [Time Management](https://www.teamgate.com/time-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Sales Acceleration](https://www.teamgate.com/solutions/sales-acceleration/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Product Catalogue](https://www.teamgate.com/solutions/product-catalog/) * [Insights](https://www.teamgate.com/solutions/analytics-and-reports/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Sales Activity](https://www.teamgate.com/solutions/sales-activity/) * [Pipeline Management](https://www.teamgate.com/solutions/insights-pipeline-management/) * [Sales Leaderboard](https://www.teamgate.com/solutions/sales-leaderboard/) * [KPIs & Sales Goals](https://www.teamgate.com/solutions/kpi-and-sales-goals/) * [**Blog**](https://www.teamgate.com/blog/) * **Resources** * [Help CenterEverything about to get you started and improve knowledge.](https://www.teamgate.com/support/) * [Case StudiesLearn best practices from our customers.](https://www.teamgate.com/case-studies/) * [Developer APIDocumentation, API, Examples, FAQ and more.](https://developers.teamgate.com/) * [Affiliate ProgramEarn cash commission on every referral!](https://teamgate.getrewardful.com/signup) * [**Pricing**](https://www.teamgate.com/pricing/) * [**Integrations**](https://www.teamgate.com/integrations/) * [**+1 725-254-2694**](tel:+17252542694) * [**Start Free Trial**](https://www.teamgate.com/trial/) * [**Login**](https://my.teamgate.com/index.php?r=my/guest/) * [Log in](https://my.teamgate.com/index.php?r=my/guest/) * [Sign up](https://www.teamgate.com/trial/) * [REQUEST A DEMO](https://www.teamgate.com/request-form/%20%222024-nav-demo%22) Designed for Growth: Scale your recurring revenue with the new Teamgate SaaS CRM. [Explore SaaS Features →](https://www.teamgate.com/saas) [Book a demo](https://www.teamgate.com/request-form/) today and save 50% off your first month, or 20% off your first year. Get a [free sales audit](https://calendly.com/tg-chase-horn/2025-sales-audit?month=2025-12) to uncover hidden revenue opportunities! * **Features** * [Overview](https://www.teamgate.com/tour/) * [Tour](https://www.teamgate.com/tour/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * [Mobile Apps](https://www.teamgate.com/tour/mobile-apps/) * [Industries](https://www.teamgate.com/tour/industries/) * [Collect](https://www.teamgate.com/blog/smarter-leadcapture-with-your-sales-crm/) * [Lead Capturing](https://www.teamgate.com/lead-capturing/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Email Integration](https://www.teamgate.com/integrations/mail-clients-integration/) * [Convert](https://www.teamgate.com/lead-qualification/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Lead Qualification](https://www.teamgate.com/lead-qualification/) * [Lead Prioritization](https://www.teamgate.com/solutions/lead-prioritization/) * [Time Management](https://www.teamgate.com/time-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Sales Acceleration](https://www.teamgate.com/solutions/sales-acceleration/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Product Catalogue](https://www.teamgate.com/solutions/product-catalog/) * [Insights](https://www.teamgate.com/solutions/analytics-and-reports/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Sales Activity](https://www.teamgate.com/solutions/sales-activity/) * [Pipeline Management](https://www.teamgate.com/solutions/insights-pipeline-management/) * [Sales Leaderboard](https://www.teamgate.com/solutions/sales-leaderboard/) * [KPIs & Sales Goals](https://www.teamgate.com/solutions/kpi-and-sales-goals/) * [**Blog**](https://www.teamgate.com/blog/) * **Resources** * [Help CenterEverything about to get you started and improve knowledge.](https://www.teamgate.com/support/) * [Case StudiesLearn best practices from our customers.](https://www.teamgate.com/case-studies/) * [Developer APIDocumentation, API, Examples, FAQ and more.](https://developers.teamgate.com/) * [Affiliate ProgramEarn cash commission on every referral!](https://teamgate.getrewardful.com/signup) * [**Pricing**](https://www.teamgate.com/pricing/) * [**Integrations**](https://www.teamgate.com/integrations/) * [**+1 725-254-2694**](tel:+17252542694) * [**Start Free Trial**](https://www.teamgate.com/trial/) * [**Login**](https://my.teamgate.com/index.php?r=my/guest/) * [Log in](https://my.teamgate.com/index.php?r=my/guest/) * [Sign up](https://www.teamgate.com/trial/) * [REQUEST A DEMO](https://www.teamgate.com/request-form/%20%222024-nav-demo%22) Designed for Growth: Scale your recurring revenue with the new Teamgate SaaS CRM. [Explore SaaS Features →](https://www.teamgate.com/saas) [Book a demo](https://www.teamgate.com/request-form/) today and save 50% off your first month, or 20% off your first year. Get a [free sales audit](https://calendly.com/tg-chase-horn/2025-sales-audit?month=2025-12) to uncover hidden revenue opportunities! ![](https://www.teamgate.com/wp-content/uploads/2018/10/Building-Trust-in-Times-of-CRM-1500x500.png) [Teamgate CRM](https://www.teamgate.com/blog/category/teamgate-crm/) # Trust In the Times of CRM ![mm](https://www.teamgate.com/wp-content/uploads/2023/03/Abe-Headshot-150x150.jpg) [Abe Dearmer](https://www.teamgate.com/blog/author/abe/) November 20, 2015 Business is usually associated with risks but is there a way to minimize risk-taking while maintaining prosperity? The answer is trust. But trust goes both ways: Customers have to trust the business and the business needs to learn to trust its clients. Where does CRM stand in this equation? ## Trusting Customers ### • Quantifying Trust You have attended a very high profile networking conference where you met clients of all sorts. You updated your contact book and gave yourself a mental high five for all the prospect leads you have gathered. Is it enough? Not all leads are the same. Old clients with whom you have successfully completed deals before feel more trust-worthy –and they should. Also, new leads with quick response rates take priority over the cold ones. Maybe you want to prioritize leads that can potentially yield the highest profit. This is where a CRM can quantify trust and reputation. “Quantifying trust” might seem like a dubious expression at first, but if the key to trust is indeed consistency, CRMs are the best tools to track, visualize and quantify trust. Monitoring deals through all phases of the sales pipeline allows you, and the CRM, to gather key information about your leads. Factors like purchase history, lead’s source, contact history and others give the CRM ample information to forecast the likelihood of a lead to convert into a deal. [![quantifying1](https://www.teamgate.com/wp-content/uploads/2015/11/quantifying1.png)](https://www.teamgate.com/wp-content/uploads/2015/11/quantifying1.png) If you find yourself unable to close certain deals, the visualization of the Sales Pipeline will help you identify precisely where they fell through. In future opportunities, you will be reminded to proceed with extra caution or even drop the deals if they have the reputation of falling through. ### • Customized Leads = Personal Leads [![customized](https://www.teamgate.com/wp-content/uploads/2015/11/customized.jpg)](https://www.teamgate.com/wp-content/uploads/2015/11/customized.jpg) A sign that your business has seamlessly implemented the CRM into its workflows is when leads’ profiles reflect all of the information you have gathered about them. In fact, smart systems like CRMs provide more utility the more information you give them. For example, once your leads are well customized, a quick look at them should help you sort clients according to conversion rates, deal-based reputation, association with other deals and contacts or even overall profitability. Email and [other integrations](http://https://www.teamgate.com/blog/en/2015/10/27/supercharge-your-teamgate-account-with-zapier-integrations/) are another source of information to customize your leads. To streamline data flows and keep customer information synchronized across your business systems, platforms like [Integrate.io](https://www.integrate.io) can help you build ETL and reverse ETL pipelines that automatically push lead data from your CRM into other business tools. Keeping track of emails, social media mentions, LinkedIn connections will alert you when a lead is inching in closer to conversion. It is also an excellent way to keep track of leads’ response rates and online interactivity with the business. As we discussed in a previous article, having o[ne platform solely dedicated to managing customer relationships](http://https://www.teamgate.com/blog/en/2015/11/06/all-in-one-crm-is-no-longer-an-advantage/) will help your staff, and business in general, get accustomed to virtualizing customers’ details. As a result, consistency of use and integration of CRM into business workflows will make discerning trust and reputation an intuitive procedure. ## Do you have a CRM that keeps you organised? The most user-friendly CRM on the market. 14-day free trial. [Start Free Trial](https://www.teamgate.com/trial/) Painless setup, no credit card required **Related:** [4 Traits of a Trustworthy Customer Relationship Management Platform](http://https://www.teamgate.com/blog/en/2015/11/18/why-should-you-trust-your-crm-software/) ## Earning Customers’ Trust ### • Knowing Your Customers A CRM helps foster clients’ trust in your business. As a customer-centric app, CRMs allow businesses to approach each client separately based on their needs, their purchase history and the nature of previously closed deals. Likewise, knowing what each customer wants effectively eliminates the need for generic marketing campaigns that have the tendency to alienate clients. For B2B sales teams, this personalized approach extends to outreach efforts—tools like [Sendspark](https://www.sendspark.com) enable you to record a single video message and automatically generate thousands of individually personalized videos addressed to specific prospects by name and company, creating a more genuine touchpoint that strengthens customer trust. ### • Closely Monitoring Deals. [![owner1](https://www.teamgate.com/wp-content/uploads/2015/11/owner1.jpg)](https://www.teamgate.com/wp-content/uploads/2015/11/owner1.jpg) Miscommunications over who’s responsible of certain aspects of the deal are unfortunately very common. Small lapses of attention like that are how deals are sometimes left unattended, until they fall through. Team Collaboration tools, like the one Teamgate offers, allow you to assign deals to individual staff or entire teams. The deal’s primary owner can assign and monitor each aspect of deal to make sure no glare mistakes could affect the customer’s trust in the business. ### • Setting Goals and Meeting them [![goals (1)](https://www.teamgate.com/wp-content/uploads/2015/11/goals-1.png)](https://www.teamgate.com/wp-content/uploads/2015/11/goals-1.png) Customer-centric goal setting can help you sustain excellent performance when it comes to meeting deadlines, following up on deals, customer support and overall organization. You can also discern your best performing employees and assign them to your top clients. Alternately, choose staff with a good record of customer-support and assign to them tasks appropriate to their performance. Clients can tell how organized and dedicated your business is based on the service they receive. With consistent CRM use, you should see a noticeable increase in customer satisfaction and client-retention thanks the trust you have earned. Most of the images used in our blogs are from Teamgate. As an application dedicated to customer relationship, we understand the importance trust holds in business and we made sure our app embodies this commitment. [business](https://www.teamgate.com/blog/tag/business/) [Inside Sales](https://www.teamgate.com/blog/tag/inside-sales/) [Public Relations](https://www.teamgate.com/blog/tag/public-relations/) ![mm](https://www.teamgate.com/wp-content/uploads/2023/03/Abe-Headshot-150x150.jpg) #### Abe Dearmer Abe Dearmer is a seasoned CEO with a distinguished background in military leadership and corporate strategy. Transitioning from the military to the tech industry, Abe has successfully managed large teams and complex projects, focusing on strategic alignment and cultural change. His academic credentials include a Master’s in Marketing and a Bachelor of Business Administration, underpinning his strategic approach to business growth. A prolific writer and thought leader, Abe has contributed extensively to discussions on data integration, marketing strategies, and customer success. His articles can be found on platforms like LinkedIn, Medium, and company blogs, where he shares insights on topics ranging from ETL processes to the implementation of sales-led growth strategies across multiple industries. With a commitment to excellence and a passion for continuous improvement, Abe Dearmer continues to influence the fields of SaaS and digital learning through his leadership and never ending flow ideas. [View all posts](https://www.teamgate.com/blog/author/abe/)[](https://www.linkedin.com/in/abe-dearmer/) [ Teamgate became a Google Campus Exchange Program Finalist ](https://www.teamgate.com/blog/teamgate-became-a-google-campus-exchange-program-finalist/) [ Sales Pipeline: Why it is the Most Effective Way to Manage Customers ](https://www.teamgate.com/blog/sales-pipeline-why-it-is-the-most-effective-way-to-manage-customers/) ![Teamgate Logo](https://www.teamgate.com/wp-content/themes/teamgate/assets/img/logo-white.svg) A Sales CRM that keeps you well organised [Request a Demo](https://www.teamgate.com/request-form/) TABLE OF CONTENTS * [Trusting Customers](#sidebar-toc-heading-0) * [• Quantifying Trust](#sidebar-toc-heading-1) * [• Customized Leads = Personal Leads](#sidebar-toc-heading-2) * [Do you have a CRM that keeps you organised?](#sidebar-toc-heading-3) * [Earning Customers’ Trust](#sidebar-toc-heading-4) * [• Knowing Your Customers](#sidebar-toc-heading-5) * [• Closely Monitoring Deals.](#sidebar-toc-heading-6) * [• Setting Goals and Meeting them](#sidebar-toc-heading-7) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) Our experience with Teamgate has been exceptional. The platform has enabled us to have a clear view of our sales pipeline, allowing us to focus on high-impact activities that drive results. The customer support has been top-notch, and the regular updates demonstrate the company's commitment to innovation and continuous improvement. [Learn More](https://www.teamgate.com/trial/) ![Abe D](https://www.teamgate.com/wp-content/uploads/2024/10/abe.png) Abe D. CEO Appsembler ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) TG is an all around CRM that does almost everything very well and with an intuitive approach. When we've had questions or identified anything working out of the ordinary, they have been lightning fast to respond and deploy fixes. Overall this is a company that can support businesses at scale, yet nimble enough to deliver exceptional customer service. [Learn More](https://www.teamgate.com/trial/) ![Patrick](https://www.teamgate.com/wp-content/uploads/2024/10/patric.jpeg) Patrick I. Regional Manager Marlin Water Solutions ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) ![five stars](https://www.teamgate.com/wp-content/themes/teamgate/assets/images/star.svg) I have been very impressed with TeamGate and the support network behind it. It has been super simple to integrate. I transferred data from my old CRM to Teamgate over the course of a few days. Plus the near instant customer support, it was basically impossible to make any operational errors. [Learn More](https://www.teamgate.com/trial/) ![Simon](https://www.teamgate.com/wp-content/uploads/2024/10/simon.jpeg) Simon C. Owner JSC Property Investments * [**Teamgate**](https://www.teamgate.com/) * [About Us](https://www.teamgate.com/about-us/) * [Contacts](https://www.teamgate.com/contacts/) * [Pricing](https://www.teamgate.com/pricing/) * [Terms of service](https://www.teamgate.com/terms-of-service/) * [Privacy policy](https://www.teamgate.com/privacy-policy/) * [Security measures](https://www.teamgate.com/teamgate-applies-organizational-and-technical-security-measures/) * [GDPR](https://www.teamgate.com/gdpr/) * [Site map](https://www.teamgate.com/manualsitemap/) * **Solutions** * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Time Management](https://www.teamgate.com/time-management/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * **Resources** * [Whitepaper: Sales process flowchart](https://www.teamgate.com/whitepaper/sales-process-flowchart/) * [Whitepaper: Practical sales tips](https://www.teamgate.com/whitepaper/practical-sales-tips/) * [Whitepaper: Choosing A CRM](https://www.teamgate.com/whitepaper/how-to-choose-crm/) * [Whitepaper: Sales Dev Playbook](https://www.teamgate.com/Whitepaper/sales-development-playbook/) * [Support Center](https://www.teamgate.com/support/) * [Feature Request](https://docs.google.com/forms/d/e/1FAIpQLSfAmbKIQDuF-x2uURVK6byKHd4tlWmWfD9a3tEh8EURmT4uHA/viewform?usp=sf%5Flink) * [Logo Kit](https://www.teamgate.com/logo-kit/) * [API](https://developers.teamgate.com/) * [Roles](https://www.teamgate.com/tour/roles/) * [Affiliate Program](https://teamgate.getrewardful.com/signup) * [**Contacts**](https://www.teamgate.com/contacts/) * [Call Sales](tel:+17252542694) * [Sales Inquiries](mailto:sales@teamgate.com) * [Request a demo](https://www.teamgate.com/request-form/) * [Book Support Session](https://calendly.com/eividas/30min/) * [Support Inquiries](mailto:support@teamgate.com) * [Marketing Inquiries](mailto:marketing@teamgate.com) * [General Inquiries](mailto:hello@teamgate.com) * [Invoice Inquiries](mailto:office@teamgate.com) ### Mobile applications * [ CRM app for Android and iOS ](https://www.teamgate.com/features/mobile-apps/%20%22CRM%20app%20for%20Android%20and%20iOS%22) [](https://play.google.com/store/apps/details?id=com.teamgate.insights) [](https://itunes.apple.com/us/app/teamgate-sales-crm-insights/id959561246) ### Safe payments ### Language [![Flag of Lithuania](https://www.teamgate.com/wp-content/themes/teamgate/assets/img/flags/flag_ltu.svg)](https://www.teamgate.lt/ "LTU") [![Flag of the United States](https://www.teamgate.com/wp-content/themes/teamgate/assets/img/flags/flag_usa.svg)](https://www.teamgate.com/ "ENG") [Home](https://www.teamgate.com "Go to Home.") © 2026 Teamgate.com All rights reserved. Follow us: We use cookies to provide a personalised experience for our users. Read more from our [Cookie Policy](https://www.teamgate.com/privacy-policy/#cookies). Got it * Features * [Overview](https://www.teamgate.com/tour/) * [Tour](https://www.teamgate.com/tour/) * [CRM](https://www.teamgate.com/tour/crm-software/) * [Sales Velocity](https://www.teamgate.com/tour/sales-velocity/) * [Mobile Apps](https://www.teamgate.com/tour/mobile-apps/) * [Industries](https://www.teamgate.com/tour/industries/) * [Collect](https://www.teamgate.com/blog/smarter-leadcapture-with-your-sales-crm/) * [Lead Capturing](https://www.teamgate.com/lead-capturing/) * [SmartDialer](https://www.teamgate.com/smart-dialer/) * [Email Integration](https://www.teamgate.com/integrations/mail-clients-integration/) * [Convert](https://www.teamgate.com/lead-qualification/) * [Lead Management](https://www.teamgate.com/lead-management/) * [Lead Qualification](https://www.teamgate.com/lead-qualification/) * [Lead Prioritization](https://www.teamgate.com/solutions/lead-prioritization/) * [Time Management](https://www.teamgate.com/time-management/) * [Sales Pipeline Management](https://www.teamgate.com/solutions/sales-pipeline-management/) * [Sales Acceleration](https://www.teamgate.com/solutions/sales-acceleration/) * [Contact Management](https://www.teamgate.com/contact-management/) * [Product Catalogue](https://www.teamgate.com/solutions/product-catalog/) * [Insights](https://www.teamgate.com/solutions/analytics-and-reports/) * [Analytics & Reports](https://www.teamgate.com/solutions/analytics-and-reports/) * [Sales Dashboard](https://www.teamgate.com/solutions/dashboard/) * [Sales Activity](https://www.teamgate.com/solutions/sales-activity/) * [Pipeline Management](https://www.teamgate.com/solutions/insights-pipeline-management/) * [Sales Leaderboard](https://www.teamgate.com/solutions/sales-leaderboard/) * [KPIs & Sales Goals](https://www.teamgate.com/solutions/kpi-and-sales-goals/) * [Blog](https://www.teamgate.com/blog/) * Resources * [Help Center](https://www.teamgate.com/support/) * [Case Studies](https://www.teamgate.com/case-studies/) * [Developer API](https://developers.teamgate.com/) * [Affiliate Program](https://teamgate.getrewardful.com/signup) * [Pricing](https://www.teamgate.com/pricing/) * [Integrations](https://www.teamgate.com/integrations/) * [+1 725-254-2694](tel:+17252542694) * [Start Free Trial](https://www.teamgate.com/trial/) * [Login](https://my.teamgate.com/index.php?r=my/guest/)