Traditional CRM vs. New CRM: Which Is Right for Your Business?
The landscape of customer relationship management (CRM) has seen massive shifts over the years, progressing from traditional CRM systems to the emergence of new, more flexible CRM technologies. Traditional CRM is typically an on-premise system primarily focused on customer data management and tracking sales activities, whereas new CRM leverages cloud technology to provide extended functionality, greater accessibility, and more user-friendly interfaces.
Here are the key differences between traditional CRM and new CRM:
- System infrastructure and accessibility
- User interface and usability
- Functionality and features
- Integration capabilities
- Cost implications and return on investment
Table of Contents
- What Is Traditional CRM?
- What Is New CRM?
- Traditional CRM vs. New CRM: Key Similarities
- Traditional CRM vs. New CRM: Key Differences
- Traditional CRM vs. New CRM: Which Is Best?
What Is Traditional CRM?
Traditional CRM, short for Customer Relationship Management, is a system that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Its goal is to improve customer service relationships, retain customers, and drive sales growth. These systems are typically installed on company servers (on-premise) and are managed by IT staff.
How Does Traditional CRM Work?
Traditional CRM works by collecting customer data from various communication channels, including a company’s website, telephone, email, live chat, marketing materials, and more. The CRM software then analyzes this data about a customer’s history with a company and improves business relationships with customers, specifically focusing on customer retention and driving sales growth.
Benefits of Traditional CRM
The benefits of traditional CRM are manifold. It provides an organized system for storing and retrieving customer data, allows for tracking of sales activities, and gives detailed insights into customer behavior, enabling businesses to formulate effective marketing strategies. The on-premise nature of traditional CRM also gives businesses full control over their data, which can be critical for organizations with stringent data security requirements.
What Is New CRM?
New CRMs, often referred to as modern or cloud-based CRM, is the latest evolution in the field of customer relationship management. These systems, like their traditional counterparts, aim to streamline customer interactions and data management. However, they do so with a host of additional features, greater flexibility, enhanced user experience, and cloud-based accessibility.
How Does New CRM Work?
New CRMs operate on a cloud-based model, allowing for real-time access to customer data from any location and any device with internet connectivity. This type of CRM system integrates with various digital platforms, including social media and other third-party applications, and provides an expanded set of tools such as artificial intelligence capabilities, marketing automation, and more.
Benefits of New CRM
New CRMs offers a number of benefits over traditional systems. They provide improved accessibility, allowing employees to access customer data anytime, anywhere. These systems are usually more user-friendly, with intuitive interfaces that reduce the learning curve for staff. Furthermore, new CRM systems are built to integrate seamlessly with other digital platforms, broadening the scope of data collection and customer engagement.
Traditional CRM vs. New CRM: Key Similarities
Here are the key similarities between traditional CRM and new CRM:
- Both aim to improve customer relationship management
- Both provide tools for data collection and analysis
- Both can automate certain repetitive tasks
- Both provide features for sales forecasting and tracking
- Both aim to increase customer retention and drive sales growth
Traditional CRM vs. New CRM: Key Differences
Here are the key differences between traditional CRM and new CRMs:
- System Infrastructure and Accessibility: Traditional CRM systems are typically on-premise, meaning they are installed and run on servers within the organization. In contrast, new CRM systems are typically cloud-based, allowing access from anywhere and at any time.
- User Interface and Usability: Traditional CRM systems often have complex user interfaces that can be difficult for some users to navigate. New CRM systems prioritize user experience, featuring intuitive designs that facilitate ease of use.
- Functionality and Features: While traditional CRM systems focus primarily on customer data management and tracking sales activities, new CRM systems offer a broader range of capabilities. These might include artificial intelligence tools, social media integration, and advanced analytical tools.
- Integration Capabilities: Traditional CRM systems often have limited integration capabilities with other digital platforms. In contrast, new CRM systems are designed for greater compatibility with various digital platforms, including social media and other third-party applications.
- Cost Implications and Return on Investment: Traditional CRM systems often involve significant upfront investment for software purchase and installation and ongoing costs for system maintenance and upgrades. New CRM systems, usually subscription-based, can provide a higher return on investment due to lower upfront costs, scalability, and continuous updates and improvements from the provider.
Traditional CRM vs. New CRM: Which Is Best?
The choice between traditional CRM and new CRM largely depends on a company’s unique needs and circumstances. Factors to consider include budget, implementation timeline, specific feature requirements, IT resources, and data security needs.
For companies that prefer to have complete control over their data and have the necessary IT resources to manage an on-premise system, a traditional CRM might be the best fit. On the other hand, businesses seeking greater flexibility, broad integration capabilities, user-friendly interfaces, and real-time data accessibility may find that new CRM systems are more suited to their needs.
Teamgate CRM: Start Your Journey Today
Teamgate CRM offers the best of both worlds, providing the reliable data management features of traditional CRM along with the innovative, user-friendly, and flexible features of new CRM systems. With our platform, you can streamline your customer relationship management processes and drive growth in your business.
Whether you’re a fan of the control and stability offered by traditional CRM or the flexibility and cutting-edge features of new CRM, Teamgate CRM has a solution tailored to your needs. Ready to experience the future of customer relationship management? Request a demo or start your 14-day free trial today!
Related: All-in-One CRM v.s. Dedicated CRMs