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Over the last ten years or so, the marketing world has been flipped on its head.

The tactics that most businesses considered solid lead magnets, like taking out ads in popular newspapers or running TV commercials, have lost their appeal and been replaced with more acceptable forms of promotion, such as value-packed blog posts, podcasts, and social media campaigns. The shift has created a heated debate among marketers – inbound vs outbound marketing (and which is better?), starting a new chapter in the history of marketing.

With most businesses adopting an ‘inbound first’ strategy today, outbound marketing has taken a back seat, but it would be unfair to write it off completely. If you’re struggling to decide which approach would generate better results for your business, let me walk you through the most important aspects that you need to take into consideration.

When it comes to choosing a side in the inbound vs outbound debate, it’s best to have all the facts straight and think through all the possible scenarios; maybe a combination of both would work wonders for you?

Key Takeaways

  • Direction of Communication: Inbound marketing involves attracting customers to your business, often through content creation, SEO, and social media engagement. Outbound marketing, on the other hand, involves reaching out to potential customers through direct methods like cold-calling, traditional advertising, and email marketing.
  • Customer Interaction: Inbound marketing focuses on creating valuable content that pulls in customers and encourages them to interact with the brand voluntarily. Outbound marketing typically involves pushing messages to a broad audience, with less emphasis on two-way interaction.
  • Costs and ROI: Inbound marketing often requires a lower budget and yields a higher ROI over time, as it relies on building long-term relationships with customers. Outbound marketing can require significant upfront costs, especially in traditional advertising, with a ROI that can be more difficult to measure.
  • Longevity of Impact: The content created in inbound marketing can continue to attract and engage customers over a long period, while outbound marketing methods often have a more immediate but shorter-lived impact.
  • Targeting: Inbound marketing strategies tend to attract a self-selected audience actively looking for the type of product, service, or information you provide. Outbound marketing casts a wider net to a broader audience, which can result in reaching individuals regardless of their current interest level in what you’re offering.

Contents:

What is Inbound Marketing?

Inbound marketing is a very broad term, but, in essence, it refers to all the marketing efforts that are geared towards earning customers’ interest and aligning with their needs rather than pushing your product or service no matter what.

It’s a relatively new marketing approach that emerged as a result of changing buyer expectations and can be seen as a product of the modern world. The rise of the internet and social media prompted marketers to look for new ways to engage with potential customers that relied more on the ‘pull’ than ‘push’ factor. According to Content Marketing Institute, 80% of decision-makers prefer to learn about a new brand via an article series rather than via ads. This speaks volumes about why inbound marketing has become the go-to approach, with 3 out of 4 marketers across the globe prioritizing inbound campaigns to outbound marketing. Implementing sophisticated inbound marketing strategies effectively requires specialized expertise and resources. For businesses looking to leverage these modern approaches without the overhead of a full-time executive, a fractional CMO agency offers a flexible and experienced solution.

Inbound Marketing Methodology

Image Source: HubSpot

Blogging is inbound marketers’ bread and butter, with 60% focusing their efforts on creating valuable blog content. Other inbound marketing projects include, but are not limited to, SEO optimization and improving organic presence, content distribution and amplification, marketing automation, interactive content creation, long-form content (eBooks, guides, whitepapers, etc), visual content creation (infographics, slides, etc), online tools, how-to videos, webinars, and more.

The sole purpose of creating all this content is to ‘get found’ by potential customers who are actively looking for information online. Inbound marketing is designed to help businesses to better align with the natural search process of a modern buyer (search engines, referrals, social media, etc) and facilitate the buyer’s journey instead of interrupting it. Digital catalogs are also increasingly used in inbound strategies, as they help buyers compare products and access key information during their research.

For businesses targeting specific geographic areas, local SEO is especially crucial—many opt for specialized services like SEO services in Virginia (or wherever they may be located) to boost their visibility in regional search results and attract nearby customers.

Since it allows a more targeted form of advertising, enabling a business to connect with a prospect in the ‘moment of relevance’, which is the time when a buyer is searching for a particular product, service, or information, inbound marketing campaigns cost 62% less per lead than traditional outbound marketing.

What is Outbound Marketing?

The main goal of an outbound marketing campaign is to market to the masses in hopes of grabbing the interest of a small number of people who actually need your product or service at that time. Considered a more “classic form” of marketing, outbound marketing has been around, literally, forever, with the earliest example of billboard advertising being traced to Pompeii, which had its walls blanketed with promotional messages.

Outbound marketing techniques focus on pushing the message out, without taking the buyer’s journey into consideration. It most often employs well-known (and highly disliked) techniques, such as TV commercials, cold calling, direct mail, pay-per-click ads, print ads, email blasts to purchased lists, and billboards. For law firms aiming to reach a broader audience, implementing targeted PPC for lawyers can be an effective outbound marketing strategy. By crafting specific ad campaigns, firms can connect with potential clients actively seeking legal services, thereby enhancing their outreach efforts.

As an “in your face” kind of approach, outbound marketing has been suffering a decline in popularity among both advertisers and consumers ever since consumers got a taste of a more personalized shopping experience online.

The Pros and Cons of Inbound and Outbound Marketing

The advent of technology and rapid social media adoption has led to a seismic shift in consumer behavior, which, in turn, has propelled marketers to become more innovative and user-centric. The inbound vs outbound discussion is a slippery slope since no one can wholeheartedly claim that one is better than the other; both approaches have their own pros and cons and your final decision should be informed by the needs of your business. Yet, in general, a quick overview of the good, the bad, and the ugly can be drawn to highlight the most prominent differences. Next, we’ll review the main advantages & drawbacks of inbound & outbound marketing.  

Inbound vs Outbound Comparison

Inbound vs Outbound marketing comparison. Image Source: Invoiceberry

Advantages

Inbound marketing: 

  • Non-Disruptive Marketing: Inbound marketing is often appreciated by consumers as it doesn’t feel intrusive. Instead, it educates and entertains, forming connections with consumers at the right moments.
  • Targeted Campaigns: Inbound marketing strategies are often closely aligned with the sales funnel, allowing for precise segmentation of prospects. This enables the personalization of content, thereby increasing conversion probabilities.
  • Increased Purchase Value: According to Annuitas, nurtured leads (a key focus of inbound marketing) result in a 47% higher purchase value compared to non-nurtured leads.
  • Long-Term Lead Nurturing: Inbound marketing recognizes that only about 25% of generated leads are ready for purchase within 12-24 months. The remaining 75% require nurturing, which inbound strategies are designed to provide.
  • Attracts High-Quality Leads: Inbound marketing primarily attracts consumers who are actively seeking solutions to their problems or ways to address their needs. These individuals tend to be further down the buyer funnel, thus requiring less time and investment to convert, providing better quality leads.

Outbound marketing: 

  • Face-to-Face Marketing: For B2B marketers, outbound strategies often involve face-to-face marketing, which is a powerful tool for enhancing brand awareness and nurturing business relationships.
  • Effective in Trade Shows: Outbound event marketing, including trade shows, is favored by 80% of B2B marketers as a means to increase brand awareness through personal interactions.
  • Broad Reach: The capacity to reach large audiences through brand advertising campaign makes outbound marketing tactics appealing, especially for companies with significant advertising budgets.
  • Long-Term Brand Recognition: Although immediate ROI might be smaller, companies with sufficient resources often use outbound marketing in hopes of attaining long-term brand recognition and market presence.

Disadvantages 

Inbound marketing:

  • Time-Intensive: Inbound marketing strategies require a significant time investment to yield noticeable results, as they involve building long-term relationships with customers.
  • Effort in Content Creation: Marketers need to dedicate considerable effort and creativity to produce unique, valuable content that can attract and retain the attention of potential customers.
  • Delayed ROI: Expectations for immediate success should be tempered, as it often takes at least 12 months for inbound marketers to see a substantial return on their investment.

Outbound marketing:

  • Broad Targeting: Outbound campaigns typically target large groups of people, many of whom may not be ready to make a purchase. This can result in lower-than-expected quality and quantity of leads.
  • Interruption Marketing: Often referred to as ‘interruption marketing’, outbound strategies may elicit negative responses from consumers if not carefully crafted and implemented.
  • Additional Expenses: Outbound marketing frequently involves extra costs related to printing, mailing, production, and more, which can inflate the overall marketing budget.
  • Limited Lifespan: Once an outbound campaign ends, its benefits generally cease as well, unlike inbound marketing where content can continue to draw in customers over time.

How to Get Started with Inbound Marketing

The secret to inbound marketing success is knowing your customer. For your campaigns to be successful and generate leads, the content must be easily discoverable, tackle issues that consumers are dealing with, and create value either by educating or entertaining the reader. Yes, easier said than done, but in the online world, all roads lead to market research.

The first step when starting any new marketing program should always be to carry out an audit of your current strategy and performance. Take stock of the marketing assets you have at the moment (i.e., website, blog content, social media accounts, videos, printed content, etc.), and evaluate your budget and team capabilities to have a clear idea of where you’re standing. Once you have a comprehensive overview, spotting gaps, and content opportunities will be a piece of cake.

The next step is research. Familiarize yourself with your target audience, their interests and pain points, the channels they use, and the types of information formats they prefer. Understanding what your prospects are attracted to will be a huge help when you start thinking about content creation. In the beginning, it’s enough to establish rough buyer personas that you can continue to update and improve once you kick off the campaigns, but keep in mind the most important questions that you’ll need answers to:

  • What is their demographics?
  • What is their role in their company, family, community, etc.?
  • What are their desires and aspirations? What are they trying to achieve?
  • What pains and problems are they trying to solve? How can you help them?
  • What’s their story?

Developing buyer personas brings a lot of clarity and direction to marketing campaigns, so don’t skip this step however tempting it may seem.

Tying this information to your customer’s buyer journey is also key. To be able to target your buyer personas, you must know how they become aware of products like yours, how they compare and consider them, and how they make buying decisions. This will provide you with the much-needed context of how to string all the information together. According to Kapost, companies that craft buyer persona-driven content see a 45% increase in their volume of Sales Accepted Leads (SALs).

Next on the list is defining your marketing goals. It’s an integral (and obvious) part of any marketing campaign, yet many fail to recognize the risks that come with skipping this step. Without setting clear goals from the beginning, you won’t be able to measure your campaign’s performance and determine its success or failure. So use the SMART (specific, measurable, attainable, realistic, timely) goals methodology to align your campaigns with your business needs.

Inbound vs Outbound Marketing SMART Goals

With that out of the way, you can start putting your marketing plan together. This comprehensive document should be a living, breathing thing that you update as you collect new information and sync with your audience. Based on your buyer personas and campaign goals, work on your content strategy and conversion paths. Your content strategy needs to address the following aspects (not a definitive list):

  • Your value proposition (why should they choose you and not your competition?);
  • The keywords your prospects are using to search for your and similar products or services;
  • How frequently do you need to publish new content?
  • What kind of content do your prospects want and in what format?
  • What channels should you be using to distribute your content?

When it comes to conversion paths, make sure you map your content strategy to your sales funnel. Prospects at different stages in their buyer journey will require a different type of content to progress further – this will range from purely inspirational and educational generic content to raise awareness and attract new leads, to more product-focused content that’s optimized to drive conversions. So when you get to this part, consider the following questions:

  • How will you generate leads?
  • What ‘lead magnets’ will you use to attract new prospects? What content offers will you make to nudge them down the sales funnel?
  • How will this path be implemented on your website? This requires you to think about CTAs, landing pages, emails, forms, etc.

Now, all that’s left is to put these plans into action! To establish yourself as a thought leader in your industry and get found in search engines, start creating unique, compelling content. Blogging, social media, premium content (lead magnets, such as tools, calculators, long-form, videos, etc.), and content outside of your website (guest blogging, podcasts, etc.) are the most effective tactics that you can try.

P.s. don’t forget to promote the hell out of your content!

How to Get Started with Outbound Marketing

Getting started with outbound marketing can be challenging. But it’s important to remember that a well-rounded marketing mix that draws on both inbound and outbound marketing tactics is a surefire way to hit the lead gen jackpot; in other words, it’s worth the struggle.

The main difference with outbound marketing campaigns is that you actively go out to look for prospects, usually via paid channels. Different outbound marketing tactics will call for different levels of preparation and input, but they can be a great way to amplify your inbound efforts and target specific opportunities. 

Inbound vs Outbound Marketing - How to Get Started

Marketers often turn to outbound tactics when the organic reach of their inbound campaigns is too low. For instance, if you write a 30-page ebook on a hot topic and create a special landing page for it offering a free download (or an exchange of content for an email address), a couple of leads per day simply won’t cut it. For your hard work to yield results you need to go out and shout about this great piece of free content to everyone and anyone who’s willing to listen. That’s where outbound marketing comes in.

Social media ads, pay-per-click advertising, email prospecting, event marketing, content syndication or direct mail – any one of these tactics can be used to push the message out to a wider audience and attract new potential customers. In order to target the right audience through the right channel, you need to evaluate your content offer and determine who’s most likely to take you up on it and what’s the best way to reach that segment of the market. 

Improving Your Inbound and Outbound Marketing Game

A combination of inbound and outbound marketing tactics is what drives the best results for most of the companies. Although these two approaches are often pitted against each other, aiming to calculate the ROI separately, there’s no reason why marketing efforts should be measured and compared that way. After all, they’re geared towards the same purpose. So instead of focusing on the inbound vs outbound debate, let’s look at how you can mix the different tactics to upgrade your marketing game.

Try content syndication to drive more traffic. Content syndication is the process of promoting your content, such as blog posts, videos or long-form pieces on third-party sites. These content ads are typically displayed at the bottom of the articles in the “Similar Articles Around the Web” section. When displayed on sites like Forbes, CNN, or similar outlets, high-quality content can drive quite a bit of traffic and help raise brand awareness.

Invest in pay-per-click (PPC) advertising to amplify your inbound campaigns. PPC can take two types of forms – AdWords ads and display ads which appear on search engines, such as Google, Bing, and Yahoo, or social media networks like Facebook and LinkedIn. PPC ads can achieve great results in driving targeted traffic to purpose-built landing pages or special offers that relate directly to the search terms used by prospects. By using highly optimized ad copy, marketers can target specific keywords and attract higher-quality leads. You could even considering booking a Google Ads consultation with an expert to assess if you’re PPC campaings are leaving money on the table.

Automate your email marketing. Aligning your content strategy with your sales funnel will help you craft relevant content based on where in the buyer’s journey your prospects are. Automated email marketing campaigns will enable you to send that content at the right time and with the right offers, turning lukewarm leads into hot prospects and reducing conversion time. With the smart email marketing tools available to marketers today, even outbound email campaigns can be segmented and hyper-targeted. This further closes the gap between inbound nurture campaigns and outbound email blasts, the main difference being that inbound campaigns benefit from opt-in email lists.

Adopt a CRM system. Marketing automation and customer relationship management go hand in hand. Adopting a CRM will help you focus on providing value to the customers, personalizing and improving their experience with your business, and streamlining the buyer journey. Bringing together the customer data and all touch points will help you make sense of customer behavior and anticipate their needs. The insights you gather by using a CRM will not only help you cultivate stronger relationships with your current customers but will also contribute to developing both inbound and outbound campaigns in order to attract new leads.

Best Resources for Inbound and Outbound Marketing

Modern marketers are obsessed with optimizing and automating their efforts to achieve the best results in the shortest amount of time possible. So it’s no surprise that there are hundreds of useful tools and resources out there designed specifically to make marketers’ jobs easier. Here’s a list of some of the most popular resources that might come in handy.

Inbound marketing tools and resources

Must-read blogs:

Tools & resources:

  • Buzzsumo – find trending content on any topic
  • Keyword Planner – research the best keywords for your content and ads
  • Lead Scoring – rank your leads according to their likelihood of conversion
  • Unbounce – quickly build custom landing pages for your campaigns
  • SumoMe – build your email list and drive more traffic
  • Visme – add movement to your brand strategy with videos, animations, infographics, and more.
  • HubSpot Blog Topic Generator – easily generate a week’s worth of blog topic ideas
  • CoSchedule – organize your entire content marketing strategy in one neat calendar
  • Canva – create beautiful graphics for your blog and social media
  • Buffer – schedule and automate your social media posts
  • Marketo – automate your marketing efforts

Outbound marketing tools and resources

Tools & resources:

  • LeadGenius – identify and generate more leads
  • SmartDialer – all-in-one phone call service
  • Yesware – try email automation and tracking
  • Outbrain – experiment with content syndication

Inbound vs Outbound: the verdict

The best answer to the common question, “Should we be deploying inbound or outbound marketing tactics?” is a simple “yes”. One should not be replaced by the other, as the real magic happens when the two approaches are merged into one coherent strategy.

If you’re trying to decide which approach should dominate your strategy, be sure to address the following questions:

  • How soon do you need to see results? If your business needs an urgent uplift, you’ll probably be better off running a few laser-focused outbound marketing campaigns as they can produce immediate effects.
  • What’s your marketing budget? Big and bold outbound marketing campaigns, such as TV ads or adverts in underground stations, can have a tremendous effect but will also cost you a leg and an arm.
  • What are your competitors up to? Keeping a close eye on your competition will help you identify and capitalize on overlooked marketing opportunities. Remember that it is better to differentiate your business from your competitors than to engage in head-to-head competition.

Ready to take your inbound and outbound marketing to the next level? Request a demo or start a FREE trial today!

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FAQs: Inbound vs Outbound Marketing

1. What is the difference between inbound and outbound marketing?

Inbound marketing focuses on attracting customers through content and interactions that are relevant and helpful, whereas outbound marketing involves reaching out to potential customers through more traditional advertising methods like TV ads, cold calls, and direct mail.

2. How does inbound marketing attract customers?

Inbound marketing attracts customers by creating valuable content and experiences tailored to them. It includes strategies like content marketing, SEO, social media engagement, and email newsletters.

3. What are some examples of outbound marketing techniques?

Examples of outbound marketing techniques include TV and radio advertisements, print ads in newspapers and magazines, direct mail campaigns, cold calling, and online banner ads.

4. Which marketing strategy is more cost-effective: inbound or outbound?

Inbound marketing is generally more cost-effective in the long run because it focuses on creating lasting relationships with customers through valuable content, while outbound marketing often requires ongoing expenses to maintain visibility and reach.

5. Can inbound and outbound marketing be used together?

Yes, many businesses use a combination of inbound and outbound marketing strategies to reach a wider audience and maximize their marketing efforts. This approach is often referred to as a hybrid marketing strategy.

6. What are the main benefits of inbound marketing?

The main benefits of inbound marketing include higher trust and credibility, better targeting and personalization, long-term sustainability, and higher ROI due to its focus on providing value to potential customers.

7. What are the primary goals of outbound marketing?

The primary goals of outbound marketing are to create awareness, generate leads, and drive immediate sales by broadcasting a message to a broad audience, often using interruptive methods.

8. How does SEO play a role in inbound marketing?

SEO (Search Engine Optimization) is crucial for inbound marketing as it helps improve the visibility of your content in search engine results, making it easier for potential customers to find your business when searching for relevant information.

9. What metrics are used to measure the success of inbound marketing?

Common metrics for measuring inbound marketing success include website traffic, lead conversion rates, social media engagement, email open and click-through rates, and content performance analytics.

10. What challenges might businesses face when implementing outbound marketing?

Challenges of outbound marketing include high costs, difficulty in measuring ROI, potential for audience annoyance, and lower engagement rates compared to inbound methods.

11. How can social media be leveraged in inbound marketing?

Social media can be leveraged in inbound marketing by sharing valuable content, engaging with followers, participating in relevant conversations, and using social media platforms to drive traffic to your website or blog.

12. What are some key components of a successful inbound marketing strategy?

Key components of a successful inbound marketing strategy include content creation, SEO, social media marketing, email marketing, lead nurturing, and analytics to continuously improve and refine efforts.

13. How do customer personas influence inbound marketing tactics?

Customer personas help tailor inbound marketing tactics by providing detailed insights into the needs, preferences, and behaviors of your target audience, allowing for more personalized and effective content and interactions.

14. Are there industries where outbound marketing is more effective than inbound marketing?

Outbound marketing can be more effective in industries where quick, widespread awareness is needed, such as new product launches, political campaigns, or industries with less online presence and digital engagement.

15. How does content marketing fit into the inbound marketing framework?

Content marketing is a core component of inbound marketing, involving the creation and sharing of valuable, relevant content to attract and engage a clearly defined audience, ultimately driving profitable customer actions.

In this article, you’ll get a comprehensive guide to 100 powerful inbound marketing tools that can skyrocket your business growth. We’ll explore a variety of tools to automate, optimize, and enhance every facet of your inbound marketing strategy, ultimately leading to more leads and prospects.

Key Takeaways:

  • Learn how to streamline your marketing efforts using a multitude of automation tools.
  • Discover the importance of analytics and the top tools to get the most detailed insights into your marketing performance.
  • Uncover the potential of blogging and SEO tools in increasing your online visibility.
  • Understand how design and visual resources can play a pivotal role in your inbound marketing strategy.
  • Get introduced to the best tools for managing leads, social media, and streaming.

Nothing makes a marketer happier than seeing their efforts and hard work pay off. And there’s little we wouldn’t be prepared to do to see those leads trickling in.

We’ll write eBooks, spend weeks chasing influencers for three-line quotes and comb through pages and pages of data to string together sleek-looking infographics to get the prospects to notice us. Because every lead counts.

So let’s face it, if there was a way for us to amplify our inbound marketing efforts and raise the lead gen game, we’d snatch that opportunity with no questions asked.

And as the luck has it, we’ve gathered one hundred powerful tools that will help you automate, optimize and enhance your inbound marketing strategy and win more business.

Make yourself happy, dig in.

Research tools

  1. Buzzsumo

Buzzsumo is a powerful tool for content marketing and is particularly helpful with finding trending content by any topic. It saves a lot of time that you would usually spend on browsing and googling popular topics. Buzzsumo will also show you many convenient statistics, like how many people are talking about a specific subject.

  1. Keyword Planner

Keyword Planner is a completely free tool created by Google that researches the best keywords for your ads, video ads, etc. With this tool, you can build a completely new campaign or improve an existing one. It is an effective tool for both experienced and completely new advertisers.

  1. Looking for a new Entry

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  1. Mention

Mention makes sure you keep track of all the real-time social media mentions and always stay in the know of what people are saying about you online. It also lets you follow and analyze your competitors and similar businesses. Mention also has some awesome features like Custom Insights and Find Influencers.

  1. TrustRadius Trustmap

The TrustRadius marketing TrustMap is a two-dimensional chart that compares marketing products based on end-user satisfaction ratings and research frequency by prospective buyers. You can use the tool to compare different marketing tools and read authentic reviews from real users.

  1. SurveyMonkey

SurveyMonkey is one of the best online survey tools used by millions. With this tool, you will gather useful information and insight about your target audience and clients by creating original surveys. Choose from more than 15 different question types, branding options and much more.

  1. AYTM

AYTM is another survey tool that provides professional market research. The main key components and features include the survey platform that lets you host, program and analyze your surveys, a proprietary panel with an access to 25 MM all over the world and the research services.

  1. Quora

Quora is a well known question-answer type of website that makes any research much easier. Here, questions and topics can be organized into boards that can be followed – this will help you keep up with your competitors and news in your market. With Quora, you can also follow relevant questions and discover many other ways to do research.

Analytics tools

  1. Google Analytics

Google Analytics is a very popular and effective analytics tool provided to you by Google. When integrated with Google AdWords, it becomes an even more powerful tool that lets you analyze and track your website and conversions. The main analytics data is displayed on the main page of Google Analytics, but you can also find and use such features as Advanced Segments, Location Demographics and much more.

  1. Hotjar

Inbound Marketing Tools Hotjar

Hotjar is an amazing tool for analyzing the online behavior of your users by studying heatmaps, visitor recordings, feedback polls and conversion funnels. This tool combines two most important things – feedback and analysis to make the analytics as accurate as possible.

  1. SumoMe

SumoMe is an extremely user-friendly WordPress plugin that can serve as an efficient analytics tool. The main goal of this tool is to help you grow your website traffic and email list. It offers many free tools for you to choose from, so by using them, you can analyze your content, users, visitors and much more.

  1. Adobe Analytics

Adobe Analytics is a part of Adobe Marketing Cloud (AMC) that offers many online marketing tools. With Adobe Analytics, you can assemble, coordinate, organize and analyze your customer’s activity. Real-time analytics, segmentation, and predictive marketing through all Adobe channels.

  1. Ubersuggest

Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

  1. Crazy Egg

Crazy Egg is another brilliant online application to analyze user activity on your website. This tool suggests useful features like heat maps, scroll maps, overlay reports, and confetti, which lets you determine all the clicks that have been made on your website and analyze them by search term and referral sources.

  1. Matomo

By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent

  1. Mixpanel

Mixpanel is a very advanced analytics tool that gives you the opportunity to analyze every action your user takes – not just the clicks. With this tool, you can also see when someone uploads a picture, shares a post, etc. Here you can also experiment with the A/B testing to reach the best results.

  1. SimilarWeb

SimilarWeb is a universal tool for any insights – both web and app. It works with a wide range of sources to receive as accurate data as possible and convert it into useful insights. SimilarWeb offers website analytics, industry analytics, and app analysis. Besides all this, you can also see traffic and engagement data and much more.

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  1. Quick Sprout

Quick Sprout suggests a direct connection with Google Analytics to offer you a reliable and accurate information and data. This tool will help you understand and use Google Analytics to the maximum – you will be informed about important activity on your website every day and receive personalized website alerts.

Blogging tools

  1. Triberr

Triberr is both a tool and a community to help you grow the traffic on your blog. It is segmented into categories called “Tribes” that are differentiated by topics. You can follow the tribe you are interested in to see all the newly published posts, interact and engage with other bloggers.

  1. WordPress

WordPress is a very popular and widely used tool for website and blog creation that has a wide range of templates and plugins for you to choose from and use for your own benefit. It is a very powerful tool, yet very user-friendly and easy to use. It is so huge that it supports more than 60 million websites.

  1. Grammarly

Inbound Marketing Tools Grammarly

Grammarly is a proofreading tool that can also be used as a plagiarism-detection application. Besides creating content and driving traffic to your website, it is also crucial to make sure that your content is free of grammar mistakes, so this super simple tool will help you out with that. Its AI-driven engines check plagiarism and detect AI text patterns to improve your texts’ structure and readability. Multiple features and stellar user-friendliness make Grammarly one of the best tools for content creators on the market.

  1. Yoast

Yoast is a SEO tool for WordPress users. Its main cause is to help people with their website optimization through many different courses, e-books, software and plugins like Yost SEO, Video SEO,  Local SEO, News SEO, Local SEO, Yoast WooCommerce SEO and other analytics, metric, comments, and functionality plugins.

  1. Readability Test Tool by WebpageFX

Readability Test Tool is an application to check the readability of a specific article, post or the entire website. You can check it by entering the URL of your content and clicking the button “Calculate Readability”. The tool is useful not only for bloggers but also for SEO experts, copywriters, and other specialists.

  1. Portent Title Maker

Portent Title Maker is a great tool when you need to come up with an original idea for your article title name. Simply enter your subject in the field and choose one of the generated titles. To get the best results from this tool, don’t capitalize keywords and use singular version of your keyword.

  1. Hubspot Blog Topic Generator

Hubspot Blog Topic Generator helps you create great titles for your post. When you visit the website, you will have to enter three nouns that describe what you’re writing about (or what the article is about) and press the button below. You will then be given a few popular blog topic ideas that you can use for your piece.

  1. Toggl

Toggl is a perfect tool for busy bloggers who like to keep on track with their time management. With this tool, you can see how much time you spend on each task and discover what is most time-consuming. Here you can also track how many time you spend on different projects, clients and analyze reports.

  1. Hemingway App

Hemingway App is an advanced text editing tool that is also available as a desktop app. It highlights your sentences in different colors that indicate sentences that are too hard to read, phrases that have simpler alternatives, etc. In the online mode, you can also edit your document and the desktop version offers such cool features as publishing directly to WordPress and much more.

Design tools

  1. Picsart

Picsart is an all-in-one platform where users can create, customize, and share images and videos with ease. It combines powerful editing tools, AI features, and a wide range of creative assets to help bring any idea to life—whether it’s for social media, marketing, or personal projects.

  1. Freebiesbug

Freebiesbug is a website where designers can find a number of free graphic resources for their designs. It is full of app designs, icons, mockups, website templates, illustrations, fonts, sketches and much more. You can browse by the category, use the search field or upload a freebie of your own.  

  1. Adobe Spark

Adobe Spark is a tool by Adobe Systems that offers three different design apps: Spark Page, Spark Post, and Spark Video. Here you can create social and website graphics like Travel Journals, Quotes, Announcements, Advertisements, Pitches, Animated stories and much more.

  1. Xtensio

Xtensio is a platform every team or business needs to create beautifully crafted online presentations, reports, slides, or any documents. It functions with an easy-to-use drag and drop feature so users can do customization, living up to their brands.
Apart from being user-friendly, it ensures real-time collaboration and privacy of shared documents.

  1. Marvel

Inbound Marketing Tools Marvel

Marvel is a prototype creation tool for apps and websites. You can create straight in Marvel or transport your images from the cloud storage, Sketch, or Photoshop. The tool has a user-friendly editor that lets you link your designs and create prototypes for iPhone, iPad, Apple TV, Apple Watch, Desktop, and Android.

  1. Ceros

Ceros is a cloud-based tool with a digital canvas that can be accessed by the entire team. Ceros allows you to create amazing, interactive infographics and animated designs. The tool is very convenient for both designers and marketers. After creating a unique design, you are able to see the insights of its performance.

  1. Figma

Figma is a collaborative design tool that gives you the ability to work on a design together with your team. Here you can create icons, interface design, responsive layouts and much more. Figma is very easy to use so you won’t waste your time trying to understand the tools and it also allows the integration with Sketch app.

  1. Fuse

Fuse is a design tool for creating apps on Android and iOS. An effective and quick way to create for teams, developers, and designers. With Fuse, adjust animation, UI, layout or anything else you like and test changes in real time. It makes it easy for people that are new to app development and is also very useful for the experienced ones.

  1. Placeit

Placeit offers more than 2500 mockups and demo videos. It is super quick to use and works as a great substitute for Photoshop when you want to place a screenshot of your website on a screen of a computer or a phone. You can choose between many different devices or simply use the search field.

  1. VSCO

VSCO is a very popular photo editing app available for both iOS and Android. It lets you edit your photos and images, add many different trendy filters and share it with other users of the app. The app is widely used by photographers and the youth and constantly updated by its developers.

  1. PicMonkey

PicMonkey is an online tool for design making and photo editing. It has some paid features, but even without them, the tool is pretty powerful. Besides designing and editing, you can also create beautiful collages, or use the “Touch up” feature that can whiten teeth or remove wrinkles in a photo.

  1. Infogr.com

Infogr.com is an application meant for creating stunning, interactive charts and infographics. You are free to choose between more than 35 charts, over 500 different maps and over 20 ready-made templates for infographics. Besides that, you can edit the style, colors and many other things in your design.

Visual resources

  1. Unsplash

Unsplash is a photo stock library that lets you download, edit and use all the photos for free without any copyright. The website is believed to be one of the leading photography websites in the world. Here you can browse new photos, view collections or simply use the search field.

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  1. Pixabay

Pixabay is an international website that offers more than 870,000 stock photos that are completely free. Here you will also find vectors, illustrations, and videos of high quality. All of the content you will download on this website is completely copyright free, so feel free to edit and distribute it the way you like.

  1. StockSnap.io

StockSnap.io is full of beautiful stock photos in high quality. It is also copyright free so no contribution to the author is required. When you visit the website, you can see the most popular searches that are displayed as tags under the huge search field. You can also view the trending and recently added photos or add them to your favorites.  

  1. Life Of Pix

Life Of Pix is another brilliant place to find free stock photos. Some photos are features, so you can browse them straight away when you visit the website or choose to use the search field. If you find it time-consuming to preview photos on a big display, you can simply switch to a different viewing display.

  1. SplitShire

SplitShire is a great resource of visual content: free images, photos, and videos. Besides the search field, you will also discover many convenient categories to choose from: animals, fashion, landscapes, mockups and much more. In free videos section, you can scroll down and view all the amazing video content that you can easily download.

  1. Death To Stock

Inbound Marketing Tools Deathtostockphoto

Death To Stock has a lot of content you can use for your creative projects and designs. It has a very convenient feature where you can subscribe to receive a monthly email with beautiful photos. On the website, you can also browse themed photo packs on a specific subject.

  1. PhotoPin

PhotoPin is a completely free tool that might come in handy both for designers and bloggers. In PhotoPin you will find millions of photos with Creative Commons licensing. A very neat feature that this tool offers to its users is that when you download a picture, you receive a contribution link at the same time, so there’s no need to search for it separately.

  1. Freepik

Freepik also offers some free stock photos but is mainly focused on free vectors, icons and PSD files. This website is probably one of the most popular free graphic resources among experienced and new designers. You can use the search field, or browse the vectors by popularity or recency.

  1. Flaticon

Flaticon is probably the biggest database full of icons in PSD, EPS, SVG, PNG and BASE 64 formats. Here you will discover more than 310,000 icons that can be customized to a specific color code before downloading. If you are working on a specific project and you need your icons to have the same style, you can find some icon packs as well.

Automation tools

  1. IFTTT

IFTTT is an amazing tool that lets you connect and create chains of applets. Applets are useful features that different apps are able to offer to their clients. For example, using a certain applet, you can set it up to receive an email when an Instagram picture with a chosen hashtag is posted.

  1. Zapier

Zapier is a great web automation tool for busy people that seamlessly connects one’s apps and automates the processes. Apps are linked in seconds and when data is shared, Zapier passes the data to “Zaps” that represent your workflows. This will help you to finish your tasks and processes faster than usual.

  1. Moosend

Moosend is a powerful email marketing and marketing automation tool. Its features are easy-to-learn and easy-to-use and it promises a minimal learning curve with maximum potential, due to its sophisticated automation, personalization and analytics features.  From designing beautiful email newsletters and landing pages with zero code knowledge to segmenting your email list and making educated decisions through data and analytics, this all-in-one marketing platform gives your business more for less.

  1. Skyvia

Skyvia is a tool that offers a cloud data integration service. It also lets you backup, manage and access your data from all your apps by using only one tool. Cloud data management is processed through SQL so you don’t need to bother about native web API’s of different cloud sources.

  1. Looking for new tools recommend

This used to be Hooks

  1. CloudHQ

CloudHQ synchronizes your apps and your data and lets you integrate your apps with cloud platforms you are using at the moment, including Google apps, like Google Drive and Google Email. The tool offers real-time backup of any data that is in your cloud. It also lets you integrate your dropbox with Evernote, Gmail, Sharepoint, and Basecamp.

  1. Automate.io

Automate.io is a tool that is able to connect all the apps that are located in your cloud. This helps you to automate such processes as marketing, business, and sales. Automated processes include sending automated emails, automate follow-ups and much more.

  1. Looking for new tools to recomend

This used to be CloudWork.  

  1. Integromat

Integromat is a powerful workflow optimization and automation tool. With it, you will be able to connect different devices, apps, and services. The main advantage of this tool is that it can integrate and automate almost any app that’ been created. It can be used in various fields: social media, online stores, customer support and project management.

Management tools

  1. Teamgate

Inbound Marketing Tools Teamgate

Teamgate is a powerful CRM tool that can be developed especially for you and your team – no matter whether you work alone, run a small business or manage a big team. It helps you curate and plan daily tasks, schedule your calls and appointments, create individual goals and view how close you have gotten to your goal. It also has a neat feature where you can view insights of your team’s sales score and an evaluation on how much better or worse you are doing compared to last year, month or week.

  1. Bitrix24

Bitrix24 is a widely used management tool because of its many features and other tools like CRM, task and project management, document and time management, calendars, chats and much more. It also offers a telephony service so you can call anywhere – domestically or internationally.

  1. Copper

Coppers CRM is a user-friendly, simplistic management tool that is focused on teams and interactions. It makes it really easy to keep on track with what your team is working on and keep an eye on the sales.

  1. Zendash

Zendash makes tracking your marketing performance simple and efficient. With its user-friendly dashboards and seamless integrations, it brings all your analytics into one place. Use Zendash to gain valuable insights, optimize your inbound campaigns, and make smarter, data-driven decisions to grow your business.

  1. Salesflare

Salesflare is a CRM that stands out due its focus on technological development. The tool is integratable with Office 365, Gmail, iCloud, Zapier and Exchange. It offers useful insights on sales and assists you with follow-up opportunities. The Salesflare takes care of all the data input so you can focus all your attention on sales and profits.

  1. Act!

Act! is a CRM and a brilliant management tool for managing customer relationships and contacts. This CRM is mainly meant for individuals, sales teams, and small businesses. Here you can choose between three different plans to suit your needs: Act! Pro, Act! Premium and Act! Essentials.

  1. Insightly

The name of this CRM tool speaks for itself – it can offer you many useful insights on your sales, team workflow and many other aspects. The tool is also packed with an array of great features, such as contact and lead management, task, events, reports, email integrations and so much more.

Lead collection tools

  1. AeroLeads

AeroLeads is one of the most powerful prospecting software on the web used by over 5000 businesses. It finds all the details of a business or person that includes Email, Name, Phone Number and social profiles. It also provides you with the service of giving you the email list or email database as per your requirements.

  1. OptinMonster

OptinMonster is an amazing and very popular lead generation tool, especially for WordPress. It helps you convert visitors into subscribers by creating convenient and smart signup forms. It works with MailChimp, AWeber, Infusionsoft, GetResponse, Constant Contact and many eCommerce platforms

  1. Leadfeeder

Leadfeeder is a simple lead collection tool that helps to turn your visitors into subscribers. It is mainly focused on the B2B market and works by connecting to your Google Analytics account where it collects useful data about your website visitors. Offers integration with MailChimp.

  1. Leadpages

Leadpages will generate leads through social media, emails, web and text messaging. Here you can choose from a selection of high quality and performance templates and then customize them to your own taste. The customizable templates are mobile friendly and the tool itself can integrate with MailChimp, Salesforce, Infusionsoft and many other tools.

  1. Leadformly

Leadformly is a website that lets you create interactive lead generation forms and use them to capture more leads. After you choose a template you like, you can redesign it as you wish, then simply add the embed code to your website and wait for the results. It integrates with Salesforce, Sugar CRM, Infusionsoft, MailChimp, HubSpot, Marketo etc.

  1. Lead Forensics

Lead Forensics is a tool that will turn anonymous traffic into leads. With this tool, you can identify the leads in real-time and reveal such information as contacts, business name, financial data, demographics, etc. It also lets you analyze each case from the first click to sale.

  1. LinkedIn Sales Navigator

LinkedIn has a special tool called Sales Navigator that is packed with features focused on social selling. It gives you custom lead recommendations, imports Salesforce data, constantly informs you with real-time sales updates and lets you measure your social selling stats and efforts. On their website, you will also find success stories and useful resources.

Social media tools

  1. Buffer

Inbound Marketing Tools Buffer

Buffer is a social media scheduling tool for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google+. It will help you to save loads of your precious time and focus on your strategy.  You can easily schedule by using the website, installing the browser extension or on the go – with apps for iOS and Android.

  1. Quuu Promote

Quuu Promote enables you to share and promote your generated content via Facebook, LinkedIn, Twitter and Google+. The entire system consists of three steps: first, you create a post using URL address, second, you select the most relatable topic and lastly, monitor and track your promotions via Quuu.

  1. Hootsuite

Hootsuite is social media management tool that works with more than 35 popular social networks. It has many different tools that include Publisher, Engagement, Analytics, Insights, Campaigns, Platform, Amplify, and Ads. These tools are best for fields, such as social selling, marketing, customer service and Employee Advocacy.

  1. MeetEdgar

MeetEdgar is a tool for social media planning and scheduling. One of the cool features of MeetEdgar is that it does not throw away your published posts, but keeps them in a safe library so you can analyze, edit and repost them later. Here you can also place your scheduled posts in different categories.

  1. Looking for a new tool

This Used to be Mentia

  1. Tagboard

Tagboard is a social search platform based on hashtags. It searches through social media content and finds relevant content in seconds. The tag search is processed through such platforms as Facebook, Twitter, Instagram, and Flickr. A very convenient feature is that you can automatically promote any posts you like.

  1. SharedCount

SharedCount is a very simple service and a tool for social media analytics. Its main feature is to quickly track URL shares and likes across the internet. After you enter the URL of your post, you will see how many shares, likes and comments it has collected on Facebook and how many times it was shared on Google+, Twitter, Diggs, LinkedIn, Pinterest, StumbleUpon, and Delicious.

  1. Agora Pulse

Agora Pulse is an amazing yet simple tool for social media management. It brings all the most popular social media networks to one place where you can easily track and manage the engagement. The tool offers many useful stats and insights and has a feature that allows you to run contests and promotions.

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  1. EveryPost

EveryPost is a simplified social media publishing platform and an app for both iOSand Android. With this great tool, you can manage your content, edit your posts, collaborate, schedule, publish and study the social media analytics to come up with even greater solutions for your business.

  1. Sprout Social

Sprout Social is a powerful social media management tool. It has many advantages to offer: Smart Inbox, Monitoring, Social CRM, Publishing, Analytics, Collaboration, Account Structure and Mobile – all these features in one simple tool. Sprout Social works perfectly for social customer service and social media marketing as well.

  1. Bitly

Bitly is a widely used and well-known URL shortener. Nothing is uglier than a long URL on social media or your website. Besides its main features, Bitly lets you optimize and share the links via Bitly, API or other partner integrations. With this tool, it’s also possible to track link analytics and stats.

  1. Tailwind

Tailwind is a free scheduling platform for Pinterest and Instagram. With this tool, you will be able to discover new interesting content, schedule your social media posts in advance, curate conversations and study analytics to reach better results in the future. You can use the free version or choose from plans meant for small businesses and large organizations.

  1. Tweepi

With Tweepi, you can Tweet faster and more efficiently. This tool was specially developed for one social media channel only with a greater focus on it and its capabilities. In the year of 2017, it already has more than 1,500,000 users. With this tool, you can follow relevant users, follow back, schedule tweets and much more.

SEO tools

  1. Übersuggest

Übersuggest is a tool that generates loads of keyword ideas for you. Simply enter one of the main keywords that describe your business and receive hundreds of similar suggestions. Besides that, you can also choose other options, such as browsing in the web, images, shopping, YouTube, and News section.

  1. Moz

Inbound Marketing Tools Moz

Moz is a great SEO tool and a software that performs 5 billion searches each day. It has two main services: one is called “Moz Local” and focuses on local searches by using your location information. The other service is called “Keyword Explorer” that lets you find the best keywords and offers many intuitive suggestions.

  1. SEMrush

SEMrush is another tool to help you find more keywords that are relevant to your business. Besides this useful tool, SEMrush can also offer SEO audit, position tracking, semantic core collection, backlink audit and much more. Next to SEO, the company also works with paid traffic, social media, content management and PR.

  1. Ahrefs

Ahrefs is a tracking tool for mentions across the internet, keywords, and backlinks. By using Ahrefs, you also gain access to other tools, such as position, size and content explorers, position tracker, crawl report and alerts that make sure you never miss a new mention.

  1. Backlinko

Backlinko is a place where you can find many marketing and SEO tips, tricks, guides, ebooks and blog posts about it. In general, the website helps you master the link building process, lift up the user experience, optimize and promote your content. You can also sign up for free updates and the newsletter to make sure you don’t miss a thing.

  1. Wordtracker

Wordtracker is a tool with the main focus on longtail keyword search. While researching the keywords, you can choose a specific time period and region so that the result would be more relevant. This tool also lists some advantages why it’s better than Google Keyword Planner: not grouped keywords, results are not banded, SERP comparison and much more.

  1. Keyword Tool

Keyword Tool is a substitute and an alternative for the Google Keyword Planner. It finds the most searchable keywords that your potential customers type into Google Search Box. Every search term is estimated to receive at least 750 keyword suggestions, it is absolutely free and you can freely use it without any registration.

  1. Looking for new Adition

Used to be Keyword Eye

Streaming tools

  1. Crowdcast

Crowdcast is a simple and dynamic streaming tool that lets people share content via webinars, live courses, summits and Q&As. It’s very quick and easy to get started because you don’t have to download any files, the setup is very easy and there’s only one URL.

Livereacting is a platform that helps to boost your social media presence by creating and scheduling an engaging 24/7 live stream. It provides tools to automate interactive content, such as polls and quizzes, to maintain continuous audience engagement.

  1. Bambuser

Inbound Marketing Tools Bambuser

Bambuser is an interactive platform for live streaming. It benefits from another tool called “Iris” that focuses on simple mobile live videos. This tool can help you to create professional live videos, organize and manage them via Content Dashboard, and publish them through Player SDKs.

  1. Google Hangouts

Google Hangouts is a very popular streaming tool provided by Google. Through this tool, you can message your team or a single person, make a video or an audio call. In one chat, you can connect up to 100 people which is a pretty large number. To make your interaction even more fun and accurate, you are free to use emojis, maps, photos, stickers, and GIFs.

  1. Tinychat

Tinychat is a simplistic live video chat platform that can also be used as an app for iOS and Android. It is called a video chat, but it does not obligate you to participate in a conversation, you can just observe and watch. To start a chat room, simply click on the bright blue button that says “Instant Room”.

  1. Livestream

Livestream is a powerful and a highly developed live streaming tool. It has a high-tech live video solution with tracking and analytics so you can track the engagement, end to end hardware and software, 24/7 support and many different product solutions, developed for distinct needs.

  1. Twitch

Twitch is a streaming website with more than 9.7 million daily users and mainly focused on video game streaming. It has a few listings that show the most recent top live channels, Top PS4 Channels and Top Xbox One Channels. To start streaming, you can try a free trial to test out the features. 

  1. YouNow

YouNow is a broadcasting tool where people can stream live. On the left corner of the website, you will always find trending topics and in the middle section – trending broadcast that you can view freely. It is completely free and available both for iOS and Android as an app.

  1. Youtube

Youtube has a live streaming section called “Live” where you can stream videos of your own and watch other live streams of people gaming, playing music, racing, etc. You can choose between two different streaming options: “Stream now” that lets you send content and stops it at the right time and “Events” that gives you more over the content.

While working on these outstanding tools, you also need the right peripherals. One of the key things you need while working on marketing tools is AirPods. Whether it’s about watching marketing tutorials on YouTube or editing a sales video, good sound quality is necessary. Buy Airpods online or from a store and to make the buying easier, this guide on AirPods generations is important. From AirPods first generation in 2016 to the latest fourth generation in 2024, there have been major changes in them. Knowing how things have changed and what the key differences are between various generations is an important factor to consider before buying.

Final Thoughts

Growing a business is a day-to-day mission and we should take all the help we can take. Leveraging the right inbound marketing tools is crucial for the success and growth of your business. These tools not only help streamline processes but also optimize and enhance the effectiveness of your marketing strategy.

Make the most of the insights you’ve gained from these 100 powerful inbound marketing tools and watch your business soar to new heights.

Now that you’re armed with this knowledge, take the next step to further boost your marketing efforts – try Teamgate CRM.

It’s an innovative solution designed to perfectly align with your inbound marketing strategies, ensuring you harness the full potential of every lead and customer interaction.

Optimizing your workflow with automated marketing reporting

Automated marketing reporting can do many different things to benefit your business. But there are several anomalies. For starters, the majority of the marketers don’t know all the marketing and reporting tools out there or what they do and how they do it. Well, digital marketing is a very nascent industry that seeks innovation and progresses every single day. The patterns and trends change so quickly that even the experienced marketers have trouble keeping up. 

Every marketer needs to show that whatever they are doing is valuable. The most efficient way this can be done is via marketing reporting. However, In this digital era, the primary aspect that affects the workflow is manual data entry, which is not only tedious but inefficient as well. If you are concerned about your workflow, automated marketing can play a crucial role in boosting your overall productivity. 

At a fundamental level, automated marketing reporting is all about optimizing workflow. The scope of automated marketing reporting goes way beyond simply automating your workflow for repetitive tasks. From optimizing which target audience your sales team focuses their efforts on to optimizing your workforce’s time, there is more to marketing reporting that you can imagine. 

With the right automated marketing reporting tools, you can easily optimize your workflow by cutting the resources and time out of your equation. Most importantly, optimizing your workflow with automated marketing reporting can increase your lead close rate. 

This post focuses specifically on how automated marketing reporting enables your workflow to be more effective and generate a higher return on investment on your activity. 

Let’s jump right into it. 

#1 Reduce your Staffing Costs

When you optimize your workflow with automated marketing reporting, you can train your staff to compete with a 50-person sales and marketing department. You don’t have to spend a lot of time researching and looking into numbers that trigger certain marketing criteria. With automated marketing, you can set up marketing campaigns and lead nurturing reports that are automatically triggered when they meet your certain criteria. All it takes is a few months to automate your workflow. After that, you will be sending out hundreds and thousands of personalized emails every day on autopilot.  

#2 Grow Revenue and Average Deal Size 

Automated marketing reporting frees your time for other important tasks, allowing you to gain more insights from data. As a result, it helps in improving your digital marketing workflow by giving you more time to market your client’s budgets more efficiently. Consequently, it gives you improved ROI. Moreover, you will likely see an increase in your consumer lifetime value. And when you integrate this with prioritization and better lead management, it is likely that your sales and marketing activities produce a better return on investment. In automated reporting, you have everything you need to implement a better workflow strategy. So, it contributed to an increasing deal-size in some way or another. 

#3 Improve the Accountability of your Marketing and Sales Team 

When you automate your marketing reports, it makes it very clear where the congestions in your team are. With automated marketing reporting, you can have clearly defined processes and hawkeye-view reporting of the organizational pipeline. Therefore, if your marketing and sales team are failing to nurture hundreds of leads to come ‘sales-qualified leads,’ they will receive impartial feedback that they need to work on their nurturing campaigns. Everything will be in the report, and your team will receive it very often. This not only reduces company politics and tough conversations but also improves the accountability of your team. As a result, you will be able to determine whether your team is performing effectively or not.    

#4 Less Repetition and More Creativity 

One of the biggest reasons why you need to optimize your workflow is because it naturally frees up your team’s time to concentrate more on creative tasks. When you replace manual, tedious, and repetitive tasks with automated campaigns and rules, this allows your staff to stay productive and enhance their effectiveness. They can work on something meaningful every day with automated marketing reporting, bidding goodbye to mundane, repetitive tasks. You will see not only positive results in your marketing campaigns but also more happy faces in your department. 

#5 Redefine your Marketing Processes 

With automated marketing, you can visualize your customer journey and sales strategy for creating processes around them. Reporting tells you what are the best ways to approach a marketing campaign and what are the worst. While this may sound riveting, you will be able to create processes around your customer journey, letting you refine how you nurture and target your leads. Refining your sales strategy beforehand gives you a leap. This way, you don’t have to wait for the campaign to end so that you can see the results. The reporting works as a tool that lets you perform predictive analytics based on the numbers and graphs. So, you can easily tweak your campaign strategies that best suit the current scenario. This way, you will be completely optimizing your workflow. 

#6 Never Stop A/B Testing 

Another reason why optimizing your workflow with automated marketing reporting is stressed that it allows you to test your campaigns to see which one performs better. It makes it easy to run ongoing A/B tests, unlike traditional landing pages. Suppose you are running A/B tests on every campaign, including at every stage of the sales and marketing process. Over time, you will be able to notice the incremental improvements throughout your marketing activities. As a result, you will be able to generate a substantial improvement in your marketing funnel’s efficiency. You don’t have to stop A/B testing for the sake of your campaign. You can do it freely. 

#7 Target Potential Customers Across Multiple Channels 

You can reach out to your targeted customer base in a personalized manner across numerous offline and online channels. Thanks to automated marketing reporting, you will be able to create a marketing sequence, using which you can choose to send the audience a phone call, tweet, text message, postcard, or an email when they reach specific stages of the customer journey. Marketing automation reporting tools have more options when it comes to creating a marketing sequence that allows for multi-channel targeting. When you create a perfect marketing sequence, your team can work hassle-free on each sequence. This increases the chances of your campaigns, reaching the target customers. Before that, marketers used the hit and trial method, where they approached the client from every possible channel. This not only hindered the workflow but also was considered a wastage of resources.    

#8 Take your Marketing Activity to an Ultra-targeted Level 

Since you are able to create dedicated marketing sequences, creating targeted marketing campaigns at a large scale is not just a dream anymore. While it is considered the biggest opportunity for marketers to grab all their options, it is achievable to a great extent. With reporting, you get to know what the customers like about this particular product and what they don’t like. It allows you to determine the reasons why the customers will hand over their money for this product. As a result, with the help of a marketing sequence, marketers never had the privilege or opportunity to reach out to 1000 different leads with 1000 different marketing approaches in a completely automated manner. Now just imagine the possibilities of the outcome if you hit the right spot.    

#9 Improve Customer Lifetime Value through Cross-sells and Up-sells 

Do you know how much revenue your business leaves on the table by not implementing or remembering a series of cross-sells and up-sells? Automated marketing reporting bridges this gap by taking the human aspect out of cross-selling and up-selling. This is achieved by creating a series of automated rules. With reporting, you get to know about the customer behavior, like what they do after purchasing the product or what are the additional accessories that they buy right after. For instance, suppose you are an e-commerce marketer selling bicycle accessories. On top of generic up-sells, like inspiring the customer with popular holiday gift products, or reminding them to order new tires, you can set up highly-personalized up-sells. 

That is, if someone buys a bicycle that has an optional gear upgrade, you can automate an email campaign telling the customer about a particular upgrade a month before their birthday. In this way, you are giving the customer lifetime value as you are suggesting they should upgrade their cycle on the occasion of their birthday. It sounds simple but can be significantly dramatic. This is all because of reporting. 

#10 Schedule Campaigns and Posts Ahead of Time 

Automated marketing reporting can help you optimize your workflow by staying organized at every point. It enables you to schedule your social media posts and marketing campaigns ahead of time. Reporting tells you when and how prospective customers access their social media accounts. It tells you what social media platforms they prefer the most and when they are active. If you know all this, you can schedule all your campaigns accordingly in a way that the customers won’t skip anything that you post. As a result, they will constantly engage with your posts. This is one great way to do branding. And the best part is that you can schedule your posts based on different segments of your audience. Your audience is scattered everywhere on social platforms. So, instead of scheduling one message to the entire database, you can schedule different variations of the same message for the different segments of your audience. 

#11 Save Time Managing your Social Media Campaigns 

As a marketer, you know the importance of social media. It can make or break your brand. So, it is critically important that you take social media campaigns seriously. However, since it requires you to post on social media platforms regularly, it can consume a whole lot of your time. However, with automated marketing reporting, you can manage all your social media campaigns using a single dashboard. It will tell you when your target audience is most likely to come online and what activities they prefer doing. This way, you can create a robust strategy for all your social media campaigns. And with the help of an automation tool, you can manage all your social media posts through a single dashboard. It not only saves a lot of your staff’s time but allows them to focus on other important aspects.  

#12 Repurpose Existing Content to Nurture Leads 

One of the most significant advantages of automated marketing reporting is that it tells you exactly what type of content your targeted customer base likes to search on the internet. You can leverage this to repurpose your existing web content and nurture leads. How? Well, it is almost like giving your blogs and articles a second life. You can set up automated rules and recommend content to your target audience that educates the leads and readers over the customer lifecycle. For example, you can send emails to those readers who read your article on a specific topic, telling them that if they want more information regarding the topic, they click on this particular link or post. While it is considered the best way to engage your customer, which tells them that you care about them, it is also a great way to generate return customers to your website. As a result, you can ensure you get the most out of your investment in content marketing.  

#13 Reduce the Time it Takes to Create Marketing Campaigns 

You get to execute your marketing campaigns more effectively and efficiently with automated marketing reporting. The report tells you everything about the customer behavior. Now, you can instantly create a campaign and close it whenever you feel like the customer sentiment is changing towards this campaign. Earlier, marketers used to run the entire campaign for months before they realized whether it was a success or not. Today, with the help of reporting, you can know whether the audience is showing interest in the campaign. If not, you can immediately tweak some changes and again launch the campaign. And if you use automation tools, it becomes even easier to create campaigns. By doing this, you are saving a lot of time and completely optimizing the workflow. 

#14 Take the Guesswork out of Lead Scoring 

Constant reporting allows you to create a set of criteria and rules that lets your team score incoming leads based on the leads’ information and actions. This avoids guesswork completely. Now, you will be certain that this specific target group is interested in this particular campaign, and the other target group likes something else. Earlier, marketers completely relied on guesswork and hit & trial to test their campaigns. With reporting, you can prioritize your leads on different scales as you prefer. Then, you can categorize them as “sales qualified leads” or “marketing qualified leads.” In case if the lead is classified as a qualified marketing lead, it means the lead remains in the nurturing campaign until or unless it becomes a sales qualified lead. This lets your team focus on converting the sales qualified leads and not waste any time on unqualified leads. They literally discord the unqualified leads or approach them with other tactics. Overall, this improves the workflow and productivity of your team. 

Conclusion 

You can see that there are many ways of optimizing your workflow with automated marketing reporting. We have tried to explain all its aspects using the benefits of automated marketing reporting. It is all about choosing the right reporting tool. Reporting helps you plan ahead your strategies and campaigns so that the margin for error is lower.

Don’t you feel good about a tool that analyzes your customer data by itself, drives insights from it, works on those details in real-time, and streamlines the given strategy unswervingly? Thankful to marketing automation. It does exactly the same!

Marketing automation optimizes your communication efforts by reducing monotonous and time-consuming tasks and thereby helping you in the right utilization of time and resources. From customer procurement to loyalty marketing, it helps your brand to perform at a grand scale.

With the assistance of this mechanism, you would now be able to convey a focused message across client fragments, making coordinated connections conceivable in the advanced space. To put it plainly, marketing automation drives the client loyalty revival.

And when you make loyalty as a vital part of your strategy, you will be rewarded with high-value customers at a low cost. Check the graph below that speaks the same.

Image Source: Sales Mango

Other Benefits of Customer Loyalty Includes

  • Customers rarely purchase something different if they like a brand. It includes 55% of older millennials, 53% of younger millennials, and 51% of Gen Z. (Business2Community)
  • 80% of incomes come from 20% of a firm’s existing clients. (Fundera)
  • Loyalty pioneers develop ROI 2.5 times as quickly as their industry peers. (Harvard Business School)

The majority of the leading brands use marketing automation tools to delight the sales leads and hold them throughout their journey.

Apple is the most exceptional example of brand loyalty done right through marketing automation. The average brand loyalty of Apple is 87% across the US and Europe.

The tech giant leads the brands with the most loyal customers. It is followed by other famous names – Amazon, Lululemon, IKEA, Dunkin’ Donuts, and Starbucks. If you are interested to learn their tactics, read on to find out.

Steps to Enhance Customer Loyalty with Marketing Automation Tools

1.    Spot Active Brand Advocates

B2B and B2C brands require the support of advocates, who recommend your products and bring in referrals for your business. They will share your brand message with enthusiasm, and will always play a crucial role in its success.

Brand advocacy will help you gain new customers as well as create rewards/incentives for the loyal ones. Marketing automation enables you to track and reach these brand advocates. With social media integration, you can identify those customers who are advocating your product or service.

If you are unsure who is loyal to your brand, fret not. Utilize lead scoring dimensions to recognize the people who every now and again share, comment, or download your content.

Starbucks’ advocate marketing campaign called “Tweet-A-Coffee” allowed customers to purchase a $5 gift card for their friends through Twitter.

Image Source: Starbucks

Clients needed to Tweet the @tweetacoffee handle along with their own Twitter handle. The initial 100,000 individuals joining the program would get a $5 gift voucher.

Outcome:

  • This loyalty program generated around $180,000 in sales for Starbucks.
  • More than 27,000 brand advocates partook in this social event.
  • 34% of individuals purchased more than one gift card, and 32% of the buyingbefell on the first day itself.
  • Starbucks linked 54,000 Twitter IDs of active members to their cell phones and client identification numbers.

2.    Personalize the Experience

Marketing automation lets you personalize the customer experience across multiple campaigns, and make your audience feel special at every stage of buying. Especially by integrating CRM with the automated marketing tool, you can provide a stellar experience that’s worth remembering.

You might have spent all your time guessing the interest of your audience. However, it does no good for your business in this modernized world. Instead, you must learn their interest by tracking them across different channels, using tools like web trackers, and analyze their behavior based on clicks. Later, you can prepare content around these analysis report.

Speaking of personalization, Amazon has been doing it since 2013. I just finished reading a book on capitalism, and my pretty big hobby includes reading. So what does Amazon show me? A list of relevant books! It’s perfect.

 

]Image Source: Amazon

Amazon uses my purchase history and viewed products to recommend the related items that I would be interested in. Besides, it also uses a shipping address to customize the experience based on my current location.

According to Accenture, 91% of customers are more likely to buy from a brand that offers relevant content and recommendations.

3.    Re-engage the Inactive Customers

There are times where even a most loyal customer may abandon your brand for a tiniest of reason. In such scenarios, it is essential to gently remind them about you, or lure them with the offers to reactivate old accounts. You need to use automated tools to identify such customers and nudge them towards taking action.

For instance, if a customer has visited your website, but haven’t picked any product or abandoned the cart, you can automate an email to notify them of:

  • Limited time offer for the discarded products.
  • Remind them of ways to utilize the unused points in their account.
  • Reach out to them on special days, such as their birthdays or anniversary.

The re-engagement email by Skillshare draws attention to the new classes and features since the last subscriber engagement. They have tactfully highlighted the offer for $0.99 and hoping to push more engagement with loyal customers.

 

 

Image Source: Skillshare

4.    Analyze Customer Feedback

Seek customer feedback actively rather than waiting for their complaint on social media platforms. This method increases good-will and quickly detects at-risk accounts. Before beginning, segment your existing customer list into separate streams, then ask them how they feel about your product, service, or your relationship with them.

By asking these questions, you will learn more about their unfavorable experiences, and how to improvise it at the earliest stage. Social media automation tools help you garner the online feedback of a large number of audience in a short time. Here, you can encourage shout-outs from your followers, and make them feel how you value their voices.

One common example of how to do this is in the confirmation email from British Airways, with a visual scale for their NPS question and a link to a survey that takes 12 minutes to complete.

Image Source: British Airways

It shows how collecting the feedback at the end of the customer journey is an ideal way to try on. Here, travelers can assess their experience and share informed perspectives.

Final Thought

Marketing automation tools will let you successfully execute the customer loyalty strategies across correspondence channels. Right from segmentation to sending custom messages, or seeking feedback to sharing important material, automation tool does it all in a couple of snaps. So, without any delay, utilize this marketing armor and win your battle against competitors.

Business is always focused on customers aka those, who use it and pay for it. And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a coffee shop chain. Yet, with all the technologies coming up and taking over our lives, everything is changing rapidly, and marketing is included in this process. When you wake up, the first thing you do is unlocking your smartphone, it’s clear that every company would love to let you know about its existence through the net. That’s where CRM comes to play, making this experience a lot easier and happier for both staff and customers.

What is CRM?

CRM (Customer Relationship Management) is a special tool/strategy for managing the relationships between the company and its potential and stable customers. While this is the right definition, CRM meaning can vary from person to person, and some may interpret it as technology, tool or process. In the end, the goal of CRM is one – to improve a company-customer relationship and create useful content for anyone in need.

Why is it so crucial?

  • Establish your company as a professional

The first and most important point is when you have to stop and find a base for your business finally – that’s the time to establish your company as professionals in the field you work on. In reality, there’s a bunch of confusion in the customers’ heads. So, when you come out with helpful information and make it clear for them – you’re proving that they can trust you without a doubt.

  • Be of help for your customers

It doesn’t matter what you do and how you work with your company; you shouldn’t just focus on sales and giving out your product. In this case, building trust is essential for selling what you have to offer. Even if you do assignment help Melbourne VIC, first you should make your content understandable for people, so their desire to try it will increase. Just try to write really valuable content and improve the style of your text, so it’s easy to attract people’s attention.

  • Build relationships

After you’ve proven that you can share important information, you’ll slowly build the potential customer base that will probably buy something from you in the future. Let’s focus on the word “slowly” because you shouldn’t expect quick results. Yet, this CRM marketing strategy is way more effective for any business. You’re giving your customer ideas that help them, and you’re not pushing your product. Some may see the connection quickly, and they will look into you right away, though, so the opportunities are enormous.

 

 

  • Keep customers engaged

The marketing and CRM strategy may seem like it’s mostly focused on finding new customers; it’s not always true. When you already have those who bought your product, it’s better to keep them engaged so they won’t leave your side, feeling betrayed. With creating more content, your existing customers will not only use it for their own needs, but it will prove to them that you’re constantly changing for the best and developing your business.

The most successful way to develop your business is not just focused on leads, but actually, engage in the customer activity and prioritize the needs of people who want to use or already use your services. It can be said that it’s nice how marketing is changing with times, focusing more on technology, because it becomes livelier, more helpful and interesting, with all the content being created for people. In this case, if you actually think about your customer, you take the deal with them seriously, and you want to help without being focused on your product and selling it. To make it simple, trust between people is essential, and good business won’t be able to survive without it.

Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot)

Inbound lead generation is the holy grail of marketing. No business can survive without leads and almost every business struggles with keeping their sales funnel full and happy. Why is that?

Mostly because there’s no one-size-fits-all strategy that can guide marketers through the process of attracting, connecting and converting prospects into paying customers. That would be too easy. 

There is, however, a skeleton of the most effective ideas that can be used to drive sales for any type of business. So, if you’re like any of the passionate marketers who find themselves in deep waters when leads dry up, take out your ideas book because you’re about to get inspired. 

#1 Develop and automate your sales funnel

Mapping inbound lead generation to your sales funnel will enable you to effectively target prospects in every stage of the buying journey by producing relevant and engaging content in the form of blogs, guides, videos, infographics and more. Inbound lead generation is only effective when it’s targeted to specific segments and optimized to progress prospects towards a conversion and ultimately, a sale. It will help you to address and overcome common objections, attract qualified leads that have a genuine interest in your product and prioritize higher value prospects.

Once you develop your sales funnel, you will immediately spot the drop-off points that indicate optimization opportunities and get a deeper insight into your customers’ mindset — what’s driving their actions, what problems they’re trying to solve and how close to a purchase/conversion they are. Marketing automation will give you the means to automatically send the right content to the right customers at the right time, resulting in reduced sales cycle complexity and conversion time. According to Pardot, 77% of buyers want different content at each stage of their research. What’s more, studies show that nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Good news is that almost every marketing effort can be automated. For instance, Buffer lets you schedule your social media content in advance, Zapier makes it easy to connect different apps in order to automate workflows, while IFTTT brings the apps and devices you use every day together, streamlining your experiences. Email automation is also a crucial part of inbound lead generation strategy, so ensure it’s implemented with your sales funnel in mind and creates maximum value for prospects. 

#2  Make data-driven decisions

Effective inbound lead generation campaigns are highly reliant on customer and market data. Acting on a hunch in the marketing world can be a really costly mistake. If you produce content that’s irrelevant to your target audience or is undiscoverable due to low-quality keywords, you will not only waste your time and energy, but also clog your sales funnel with unqualified leads.

Inbound lead generation often focuses on feeding the top of the sales funnel, which represents the awareness stage and deals with prospects that have no knowledge of your brand or don’t even know (yet) that they need your product. The only way to get in front of this crowd is to aim broad, targeting various angles and pain points that could grab their attention. Before you begin crafting your inbound lead generation strategy and producing educational content, use tools like Google’s Keyword Planner or Semrush to establish the most valuable keywords with high search volume and conversion potential. For example, creating content around generic, popular keywords like ‘blogging’ or ‘sales tips’ will put you in direct competition with thousands of other content creators who are exploring this subject. But if you dig deeper and discover narrower, longtail keywords that concern a specific, niche topic, your chances of getting to the top of the search results and staying top of mind increase significantly.

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A rich list of target keywords will help you generate ideas for your content campaigns and tools like Buzzsumo will help you identify what type of content performs well for any topic or competitor. Making well-informed decisions is a stepping stone to inbound lead generation campaigns — your content must solve a problem for your customers, not fill a gap in your editorial calendar.

#3 Sharpen your copy to tap into emotions

Lots of people take copywriting for granted. Just because you can put a sentence together, doesn’t mean you’re a copywriter. Crafting highly converting copy is a skill that takes a lot of honing and can lead to significantly higher conversions when done right. In turn, a bad copy is a surefire way to lose prospects immediately after they land on your website or your landing page. Copy that’s too vague, salesy or misleading can even hurt your brand and earn you some bad karma.

Focusing on benefits rather than features is one of the most important rules of good copywriting. What’s the difference between the two? Benefits-focused copy strives to answer the question “what value will my customer get out of using this?”. Features-focused copy, on the other hand, tackles the more technical questions, such as “what part of my product lets the customer get that value?”.

Unless you’re targeting a very niche, technical audience, your prospects won’t care much about the specifics — you’ll need to connect with them on a deeper level and evoke emotions to prompt them to take the desired action. Packing your copy with action verbs and focusing on storytelling rather than plain selling is guaranteed to lead to better engagement and higher conversions. 

Remember that writing for the masses will weaken your copy. You should focus on trying to convert a smaller number of better-suited people rather than trying to please every visitor. Ensuring your copy is peppered with the right amount of attention-grabbing CTAs will help you generate more leads through the content you create.

#4 Use natural imagery and avoid stock photos

inbound lead generation with natural imagery

Image credit: Stocksy

Finally, someone has stopped the awful, cheesy stock photography from infecting every blog and website on the planet. It’s been proven, time after time, that human brain processes and engages with visual information much better and faster than any other medium. Inbound lead generation campaigns often involve highly visual content, such as videos and infographics, in an effort to lock people’s attention and generate enough interest to influence their decisions. 

Thanks to the rise of the new generation free stock images libraries, such as Unsplash or Stocksy, embellishing your content with high-quality, natural imagery is easier than ever before. Great-looking images can have a massive impact on lead generation efforts if they’re purposefully woven into the rest of the content, adding an additional motivation for consumers to click through, share or buy.

However, keep in mind that the images you use should follow your brand guidelines (more about this later) and contribute to your brand identity. If you illustrate your content with random photos that look great but add little to no value, you’ll risk losing consumer’s interest as soon as they realize the content doesn’t match the visual they chose to click on. 

#5 Design smart opt-ins

Imagine walking up to a stranger at a grocery store and asking for their email address because you’d like to send them something you think they’ll love. Would you be more surprised if they happily shared their personal contact details with you or if they gave you a finger? The same rule applies to online communication, especially when it comes to the buying/selling relationship between a business and its customers.

Inbound lead generation campaigns often focus on capturing email addresses – whether you’re inviting people to register for your webinar or download a free ebook, the ultimate goal is to get into their inbox and send personalized follow-ups in order to bring them back to your site and ultimately, convert.

In the digital age, email address is a powerful currency whose value grows over time. It takes more than a boring signup form to convince people to exchange their email address in return for something particularly valuable to them. Tools like Sumo and OptinMonster will make email list building feel like a walk in the park — you can create beautiful pop-ups that appear on clicks, timers and before visitors exit your site, add sliding bars or sidebar forms and watch your traffic and mailing list thrive. 

#6 Make your lead generation forms friendlier

People are growing really impatient with long, poorly designed lead capturing forms. The immediate gratification that all online users seek is an extremely powerful factor when it comes to lead generation forms. People want what they want and they want it fast. The form is a hot spot for turning visitors into leads for your business, so making sure it’s optimized to cause as little frustration as possible is key.

If you’re not having much luck with getting visitors to fill in your forms, try reducing the friction by removing unnecessary form fields and cutting down on the number of required fields. Adding a prominent call-to-action button, placing the form above the fold and reassuring visitors that their personal details are in safe hands should also contribute to boosting your conversion rate. Make your forms look less like forms by using non-standard user interface elements, such as clickable images or toggle sliders, and use conditional logic to get more information from your users and be able to target specific audience segments. 

#7 A/B test everything

inbound lead generation using ab testing

Image credit: mobileseopros

Crafting a stellar landing page from scratch can require serious design and copywriting know-how. You will make mistakes, and that’s fine. What’s not fine is to think that once a campaign or a landing page is launched, you should hurl yourself at building the next one. Wrong.  

Sometimes, a tiny, seemingly insignificant tweak, such as changing the color of a CTA button, can skyrocket your conversions. A good rule of thumb for any business that’s experimenting with online marketing techniques is to A/B test everything. Running targeted experiments will give you unprecedented insight into your customer base, their preferences, and habits. It’s the only way to ensure you’re always running the best performing version of your website or campaign.

Visual Website Optimizer (VWO) is one of the best A/B testing tools for marketers. It lets users tweak, optimize and personalize their website with minimal IT help and takes the guesswork out of conversion optimization. You can also use Google Analytics (GA) to track and measure the impact of changes that you make, but bear in mind that it’s only a basic feature, so your findings will be limited.

#8 Provide value and overdeliver

“Promise an atlas, deliver the world” is a killer advice for those seeking to take their inbound lead generation to a higher level. The only way to earn your customers’ trust is to continuously provide value without asking for anything in return. In a similar way that online retailers run merchandising campaigns to entice their shoppers to come back and spend money with them, businesses invest in educational inbound lead generation campaigns to deliver value-packed content in the form of free ebooks, video courses, cheat sheets, workbooks, and more, to nurture the leads that aren’t ready to make a purchase yet.

Giving top quality content away for free is a reliable way to build rapport with your visitors and position yourself as an expert in the field. If you keep releasing genuinely useful content on regular basis, you will be able to build a loyal and engaged customer base as well as attract more top-of-the-funnel traffic. 

And if your content hits a sweet spot with your customers, chances are they’ll share it with their social networks, giving you extra exposure and potentially driving more traffic to the site. Long-form content is also an excellent way to build links and get some SEO juice, so if you do it right, the benefits of over delivering are crystal clear.

#9 Establish brand guidelines and stay consistent

You may have spent hours crafting the perfect logo, spent a lot of money on a copywriter who crafted the perfect tagline and even printed a ton of beautifully designed business cards – but none of this will stay consistent if you have not established your brand’s guidelines. A brand guideline is a set of tools and design rules on how to use your brand’s elements. The brand’s guideline usually comes in a book or PDF format, laying out how your brand works and how different design elements come together to form your brand’s identity. The brand’s guideline is used by anyone working on your brand – a designer, a copywriter or anyone else creating marketing material for your brand. 

The elements in the brand’s guidelines will differ from business to business, but every guideline should have the following: 

  • Color palette – a set of colors used throughout all your brand’s graphics
  • Tone of voice –  are you funny, persuasive, informative?
  • Typography – a typeface for headings and body of text associated with your brand (you may create your own typeface)
  • Different versions of the brand’s logo – video, social media, print
  • Content style – is your content image-heavy? Longform? Bite-sized?

It may be tempting to adjust the color of your logo for a certain marketing piece, but the change may be unrecognizable to your audience or client and so it will not generate any leads. The guideline will put in place a set of rules, which will ensure your brand’s elements are used consistently and effectively.  

Luckily, you can easily create your guideline yourself. Fortify and Canva both offer free templates to get you started right away or create your own original templates, Hemingway app will help you write impactful and consistent content and Adobe Spark will provide you with all the tools you need to create your logo and other graphics.

#10 Use analytics

inbound lead generation using google analytics

Analyzing your data will allow you to better understand your consumers and how to reach them. Invest time and effort in getting to know your users’ journeys through your site, which will help you to benchmark marketing campaigns that are not working. Among many analytical tools, FullStory offers the unique opportunity to not only get to know your consumers on a deep level by tracking their engagement with a new feature or analyzing campaign conversion rates, it also allows you to see (in video format) their journey on your website – where they went, what issues they encountered and what prompted them to make a purchase or drop off. These insights are made available across your whole team, which will help you to make executive decisions how to best use your resources. 

Analytical tools may also be a key to generating a significant amount of new leads. For example, use tools, such as Hotjar, to identify the hotspots of lead generation on your website. Hotjar offers click and scroll heatmaps (among many other great features) to measure the most engaging and capturing content. The data may reveal that certain keywords are generating a large number of leads, as a result, you can focus on those keywords when writing content for your site or marketing campaigns in order to generate more leads. 

Use Google Analytics (GA) to measure and increase your ROI and drive more traffic to your site. GA is a very robust tool and provides you with an enormous amount of data on your social media traffic referral, page visits and average time per page. Use the tools provided to identify content your consumers enjoy and which channel reaches them best, and produce more to generate new leads. 

#11 Optimize your content for search engine optimization (SEO) and social media optimization (SMO)

The foundation of your inbound lead generation efforts is the content you produce. Produce valuable and relevant content to attract and engage your target audience. Ensure your content is impactful and drives your audience to share it. High-quality content will help you break through the noise and generate more leads.

Content with value is important in increasing your SEO, because search engines equate high-quality content with a high-quality website. Keep track of your content and conduct a content audit to see how much of your content falls into the following categories – informative or promotional. Ensure that you produce a good mix of content, including visuals, and start sharing it on social media. Identify the keywords you want your website to be associated with in search engines and use tools such as Google Keywords to increase your SEO. The more popular your content is on social media, the more Google considers it to be of high value, so it boosts your SEO rankings.

Increasing your SMO will automatically increase your SEO, so it is important you optimize your content for that. Since SMO is all about your presence on social media, start by engaging with your audience. You must comment, like and share your own, as well as others’ posts. Include a CTA button at the end of your posts and encourage people to share, comment and like. Become a leader and provide well researched, high-quality content, which will add value to your readers’ lives. Make it easy for your followers to share your content by providing share buttons, ensure all your social icons are clearly visible on your site and provide subscription options (email, newsletter, RSS).

#12 Use social proof and testimonials to build credibility

In order to successfully generate more inbound leads, you must produce content that your followers will trust. One way of building credibility is using social proof. It can be anything from a recommendation from a friend to an expert’s review. If you can get an expert from your field to recommend your product, make sure you make it loud and clear on your website – people always seek for advice and reviews before making a purchase. Having a well-known figure backing you can be a great way to secure those inbound leads. 

Don’t forget to include and ask for testimonials from your clients. Testimonials are among the most persuasive forms of social proof, as those are the words of a consumer and not an expert and so are perceived as more relatable/trustworthy. Allow the newcomers to make decisions based on what others like them have experienced. Include a high-quality photo to accompany each testimonial, as recent research has shown it makes the testimonials more believable.

Another way to increase your credibility is by increasing the engagement on your content. The volume of engagement (likes, shares, comments) indicates the value of your content. If your post receives a thousand retweets it is more likely that more people will click and read your content. This will also help you increase your SEO and your audience reach, which can generate new inbound leads.

#13 Employ urgency

Last but not least, inducing the sense of urgency is a great way of generating new inbound leads or nudging an undecided consumer to make a purchase. One way of employing urgency is by creating a deadline and using time-sensitive language in an email or a newsletter. Use language such as ‘Limited time only’ or ‘ends tomorrow’ to urge traffic to your site to make a purchase. Include a countdown clock in your newsletter and across your social media, to remind your followers of the urgency. You may wish to send a last minute email for a more dramatic effect. 

Create demand and need with scarcity. Urge your followers with ‘only 3 left’  and ‘while stocks last’ products and offers. The rapidly dwindling supplies can convert the unsure followers into inbound leads. However, ensure that you are honest about the quantities of stock, your followers will find out if you’re lying and they won’t be happy. Invest time and effort into your headline and keep your body of text concise and brief. You want your followers to feel the pressure of the scarcity of your product – you do not want them to get lost in your newsletter.

Finally, use a clear Call-To-Action button. All your efforts will be wasted if you do not tell your followers what you want them to do with the information provided. Make your CTA a highly visible link or a button with action-orientated wording. You can also use Fomo, a tool which showcases recent consumer actions to increase conversion on your site and helps you generate more leads.

Increase-Your-Sales-Leads-Productivity-Without-Breaking-Down_DONE

Takeaways

According to Hubspot, 65% of marketers admit that generating traffic and leads is their top marketing challenge. One way to think about the inbound lead generation is to imagine it like a spiderweb — every campaign is a silk thread; the more threads you have, the bigger is your web, the higher are your chances of catching something. It takes time and skill to spin a wide enough web but it will last you a long time, too. Without leads, your business will perish.  

A diverse inbound lead generation strategy will most certainly lead to a boost in sales. But the main takeaways to consider include:

  • Map inbound lead generation to your sales funnel to be able to effectively target prospects in every stage of the buying journey.
  • Use data to drive your decisions: research keywords and trending content to start from a strong place.
  • Get serious about copy — focus on communicating the benefits of your product rather than features, keep it actionable and tap into human emotions.
  • Take advantage of free high-quality natural stock images — there can never be too many images.
  • Use tools available to you to streamline the process of building a mailing list and driving traffic.
  • Make sure your lead generation forms are asking for essential information only and are simple and convenient to fill in.
  • Spend time A/B testing changes to your website, email or content campaigns to launch with confidence and improve your conversions.
  • Create skyscraper educational content to educate and engage your visitors.
  • Establish your brand guidelines early on, so that you can align all of your marketing efforts.
  • Use analytics to better understand your customer’s journey through the site.
  • Ensure you’re producing the right mix of content, including visuals to optimize your site’s SEO and SMO.  
  • Boost your credibility through social proof.
  • Induce a sense of urgency to prompt your buyers to make a snap buying decision.

Lead generation starts with understanding your customers, so always ask yourself “what’s in it for my customer?”

Why you need SharpSpring

Sales are flowing in and business is booming – all is good with the world. But, isn’t it time to raise the bar, and bring your marketing strategy to new heights? You need to engage with your customers at an even closer level, at an even more personal level. Plus, you need to generate and nurture your valuable leads in a seamless and fluid manner. No bumps, and no hiccups. What you really need is a full-feature marketing platform that does exactly what you need it to do, when you need it.

Welcome to the Teamgate sales CRM integration with the number one marketing automation platform, SharpSpring. Let’s see what it can do for you.

SharpSpring explained

SharpSpring is the fully-automated marketing platform designed to connect you with your clients and deliver all the vital information you need to engage them more successfully, time after time.

With affordable monthly contracts, great lead generation tools, amazing analytics, and a host of other game-changing features, SharpSpring has grabbed the attention of marketing agencies around the globe.

Tired of wasted mass communication campaigns? With the Teamgate-SharpSpring smart integration, you can now personalise and simplify all of your marketing strategies to bring your results,  – and your returns – to the next level. Working with the tools you already use you can take advantage of truly smart CRM management software, working hand-in-hand with next-generation automated marketing.

The future of ‘Smarketing’ is here and now.

With this integration, you can create or update SharpSpring contact records based on customer updates in Teamgate CRM. 

Teamgate SharpSpring - Sales Pipeline

How Does SharpSpring Integrate With Teamgate?

Essentially, SharpSpring’s all-in-one platform lets you automate and target your marketing to the specific needs of your customers. You can create triggers based on customer behaviour, then target your marketing to customers’ needs, interests, and their user journey.

Additionally, lead tracking with SharpSpring lets you build customer relationships based on specific, actionable information.

SharpSpring Teamgate Integrations List

Where Can I Learn More and How Do I Get Started?

Head over to  SharpSpring’s website to learn more about marketing automation and SharpSpring’s features. Be sure to schedule a demo to see it in action. Contracts are month-to-month so you won’t get locked into a long-term deal. From there, it’s incredibly simple to connect SharpSpring to your Teamgate CRM account via Zapier.

Here’s how:

Find SharpSpring in Zapier and then start by selecting a Teamgate trigger. 

SharpSpring Teamgate Zapier 1

Then select your Teamgate account to connect.

SharpSpring Teamgate Zapier 2

You need to add an authentication key from your Teamgate profile.

Now, you need to decide what will trigger an action – whether it’s a New Lead, New Deal or another specific event connected to the Teamgate user journey.

Now, you’ll need to choose a SharpSpring action.

SharpSpring Teamgate Zapier 3

Connect your SharpSpring account to Zapier and fill in your credentials in the pop-up window. 

SharpSpring Teamgate Zapier 4

And from there you can follow the on-screen prompts to start supercharging your marketing with SharpSpring! Happy selling! 

SharpSpring Teamgate Zapier 5

Now you are ready to use all the benefits of marketing automation and CRM in one place. 

Aaron Draper created an interactive website with engaging content when he started his business sometime back, ran adverts and eventually, some leads started pouring in. Sounds great! Initially, the leads were less in number so they could be tracked and managed manually and it seemed quite an easy job to Aaron! But the real big problem began when the lead volume grew and he started receiving more inquiries from different channels. Unlike before he couldn’t handle all the leads and devote an equal amount of time to each one of them, this ultimately resulted in lead leakage, no lead engagement and missed follow-ups. Aaron was distressed. That is when Aaron felt the need for Lead Management Software is his business. Then, there was no looking back.

Have you ever felt like Aaron?  Not being efficient enough to justify all your leads and their needs!

To put it in simple words, “Lead management is basically the process to manage the leads equally and constantly.” However, the modern-day lead management automation is not just limited to managing the leads; it directly impacts the end-to-end sales and marketing opportunities of any business.

Today, many B2B enterprises leverage the lead management automation to boost sales, minimize sale cycles, maximize lead conversions and increase revenue. Now, let’s discuss few ways in which the lead management software can improve the marketing or sales productivity of businesses:

  • Lead Capture Automation

As businesses utilize various marketing channels to create awareness and identify their potential prospects, the lead volume tends to remain high. It is not feasible to manage each lead manually; the lead management software enables automated capturing. It collects the information from multiple campaign respondents. This saves a lot of time as well as prevents any sort of lead leakage.

  • Routing of Leads

There are different criteria for any business to assign leads to its reps. Some assign it on the basis of sales, reps’ geography while others distribute the leads to those who have proven specialization in specific products or industry. However, lead management software ensures that all the leads are automatically allocated and sent to the appropriate sales person’s inbox on the basis of predetermined characteristics. This, in turn, expedites the follow-up process as leads are distributed instantly to the appropriate reps.

Lead Management Routing of Leads

  • Lead Generation & Tracking

Needless to say, identifying leads is a tough and time-consuming task but owing to the lead tracking function the sales reps can track the activities of the prospects. It can give useful insights about the activities and behavior of a particular lead such as forms they are filling or web-pages they are visiting. Most of the latest lead management software even track the chat or phone conversations.

  • Lead Qualification

In order to prioritize tasks and approach the most relevant prospects first, the sales team identifies the qualified leads, which are also termed as ‘sales-ready leads’. Most of the lead management systems provide a quality score to each lead depending on their chances to get converted into sales. This lead scoring enables the sales reps to measure the lead qualification and their interest level.

  • Lead Nurturing

In B2B marketing, there is no such term as a dead lead. There are leads that won’t buy at the moment but have high chances of getting converted into ‘sales-ready leads’ in the future. Then, there are leads that might never come to you, but once you know why they are not interested you can make efforts in that direction to make them interested. Such kinds of leads are transferred to the nurturing cycle where they are kept engaged through various channels such as blogs, videos, newsletters, email campaigns, SMSes and drip emails.

  • Email Campaigns

Automated lead management system allows users to create numerous emails simultaneously and schedules their delivery throughout particular time duration. It helps the sales rep to follow-up only with those prospects that have performed some kind of activity on the email. Businesses can effectively improve the return on email campaigns using this powerful feature.

  • Reporting & Analysis

Besides lead capturing and tracking, lead management software also allows the B2B enterprises to leverage the reporting and analysis features to keep a check of acquisition rates, conversions, close sale ratios and various other metrics. All this data gives them the insight to assess the success of different marketing and sales parameters including promotional efforts, quality of leads generated, return on sales, improvement in management and performance measurement.

Lead Management Reporting and Analysis

Further, the lead management automation allows the organizations to identify the trends and patterns that positively affect the sales leads. This, in turn, helps them to implement changes in their sales and marketing processes and thereby improves effectiveness.

An intuitive application, lead management software streamlines the overall process of lead management by utilizing a full spectrum of automated tools. With a robust lead management automation solution in place, businesses can maximize close rates and generate more revenue by making the best use of every opportunity they encounter with.

From now on Mailchimp Integration is available on Teamgate! Create targeted lists of Contacts by using the advanced filtering & tag options in Teamgate and send them over to any of your MailChimp lists with just one click button.

In order to use the MailChimp integration, you’ll need a MailChimp account. You can get a free account by clicking here.

When you enable the MailChimp integration, you’ll be able to subscribe contacts from your Teamgate contact list to one of your MailChimp mailing lists.

Related: Integrate Teamgate CRM with Google Contacts

Initial setup

With Teamgate MailChimp integration, you can reach a small segment such as people that are Leads from Halloween ads campaign or a great base of customers with custom fields, for example, ‘interested in new integrations’. You would be able to export every segment of your database from Teamgate to the MailChimp list with only a few steps:

1. Open the Teamgate Settings. You can find this by clicking on your name in the top right corner.

2. Click Integrations on the left side of the screen and Enable the MailChimp integration.

integrations (1)

Before this you also need to create a list in MailChimp (or use an existing one) by heading to Lists > Create List.

Few Clicks & Great Value

Understanding the importance of Mailchimp integration, we have a single button which quickly connects the two tools without any extra steps needed. In Teamgate, you use a filtered list based on the criteria of your segment group. Under Leads/Companies or People. You simply apply the filter and export the contacts in that list by clicking on the MailChimp button in the footer.Look how easy it is:

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Mailchimp integration lets you send personalized, well-targeted emails to specific lists of customers from Teamgate. Simply define your segment criteria in Teamgate, and click on the MailChimp top of the list to export the contacts into MailChimp.

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It’s helpful, for example, when you want to send emails to lost prospects who are based in China and with whom you are in the middle of a high-value deal. With only a couple of clicks, you can set the criteria and export the list.

Don’t have a Teamgate account yet? Try it for free today!

2016 is right around the corner. And with each New Year, people are on the lookout for new emerging trends to watch out for. Since the nature of today’s markets and industries is to move forward at incredible speeds, missing out on new trends can significantly put you behind.

Think about how the popularity of mobile technology, social media, and the wearable tech was unforeseeable a few years back. Exploring new trends is not just about jumping on the next “cool idea” but rather about you exploring new spaces where competition is less fierce. Identifying the next trend can be the right step your business needs to gain a competitive edge.

Let’s take a look at what everyone will be talking about in 2016:

Mobile Payments

Payment card industry has some serious competition to worry about. Products like Android Pay, Apple Pay, and Samsung Pay are securing more partnerships with retailers and banks in addition to garnering Point-Of-Sale Terminals support. A recent Gartner study reports that “by 2018, 50 percent of consumers in mature markets will use smartphones or wearables for mobile payments”.

Buy Buttons such as the ones adopted by Instagram, Twitter and Pinterest have proved to be doing well in 2015.

What it Means For you:

“Buy Buttons” are very well received by businesses and it’s is highly likely that more social platforms will adopt similar features. In addition to E-Wallets, this shift to quick “button selling” is shedding layers between salesperson and customer which will put more emphasis on social selling.

If “Buy Buttons” and E-Wallets are to be more prevalent, social media will become a platform where customers can both learn and buy your product in a matter of a few minutes -if not seconds. As a result, generalist approaches to prospecting and lead nurturing will have to give way to more authentic relationship management. It also entails that salespeople will have to collaborate closely with marketers, which brings us to our next point.

Convergence of Sales and Marketing

convergence

Traditionally, we think of marketing and Sales as insular if not competing departments where miscommunication between the two is commonplace.
However, “The Age of The Customer” –triggered by a shift from transactional to customer-centric approaches—has managed to open up a space where sales and management can finally align. Companies’ increasing adoption of CRMs and team communication tools to encourage cross-departmental collaboration provides ample evidence for this trend. It is no coincidence that Slack –originally a tool for organizational communication—was lauded as one the best apps of 2015.

Collaboration between sales and Marketing yields great results. A study conducted by Aberdeen Group on sales effectiveness with more than 200 executives from the executive, sales, marketing, and IT management functions found that companies that had strong collaboration between these two functions achieve higher sales effectiveness.

What it means for you:

We’ve talked before about how the traditional salesperson’s role is on the decline with “1 million US B2B salespeople projected to lose their jobs to self-service E-Commerce by the year 2020”. Will automation and Marketing-Sales convergence force salespeople to switch professions? Not yet.

Specialization will help salespeople focus on leads and customers who require different sales approaches. It will also match outbound sales reps, for example, with outbound marketers to foster improved collaboration and even access to customer input.
When anticipated, the eventual convergence of sales and marketing can be a win-win environment for everyone as opposed to a threat to salespeople and marketers. As Marketing and PR Guru David Meerman Scott said:

“The best organizations will not run marketing and sales as separate ‘departments’ but will merge the two functions into one customer-facing organization focused on revenue generation.”

Emerging Marketing and Sales venues

social (1)

Just when think you have figured out how to carve a presence on the latest social app, another one surfaces. Although platforms like Snapchat, Medium, and Periscope predate 2015, they have seen major growth transformation this year. Why?

Businesses have begun to understand how to connect with their customers/audience through them. Even though marketers are usually the first to explore these platforms, salespeople as well must seek to understand how their new-found customers and leads differ from old ones.

What it means for you:

Shopify has put together a revealing case study about the partnerships between Pinterest and online E-commerce stores. Here are some interesting numbers:

  • The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
  • Pinterest is the #2 overall source of all social media traffic to Shopify stores.
  • 2M people pin product pins per day. That’s 20x more than there are daily shoppers at the Mall of America.
  • 93% of Pinterest users use the platform to plan purchases.
  • Orders from Pinterest on mobile devices have increased by 140% in the last two years, and orders from non-US countries have increased 130% from 2013 to 2014.

These numbers illustrate how unique Pinterest’s users are. It proves to show that every salesperson cannot afford to ignore new social venues and, most importantly, the type of customers that frequent them.

Every new social platform requires you to research its users’ spending habits, online behavior, demographics, engagement approaches they most respond to, and other factors distinguishing them.

Of course, you don’t want to spread your prospecting and attention over too many online communities, but besides the staples (Facebook, Twitter, LinkedIn), it’s important to also experiment with one or two new social venues.

How can you treat your new customers in a way that is unique to their profiles? Check out our article on Customer Segmentation!

Sales Automation

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Sales automation using Customer Relationship Management apps is bound to feature on every yearly Trends list. In fact, the increasing demand for CRM is expected to propel its worldwide market valuation to $36.5 billion by 2017 according to a Gartner Forecast.

As businesses expand and attract new customers, the need for customer data centralization arises. Tasks like email scheduling, sales pipeline monitoring, team collaboration, analytics tracking, and customer segmentation are made easier with CRM.

Without sales automation, data entry can put a significant toll on salespeople by distracting them from their core duties to focus on menial tasks.
Besides centralizing team communication and customer data, a CRM can also centralize your work apps. Thanks to the integration, you can easily design and build an entire ecosystem with a CRM at its core; allowing you to keep your business, like your CRM, customer-centric.

What it Means for You!

To illustrate what a CRM can do, let’s explore how Teamgate CRM can help you handle all of the previously mentioned trends:

Mobile Payments:

E-Wallets will make online shopping easier and faster. As a result, customers’ life-cycle spent in the sales pipeline (from lead to satisfied customer) will be significantly shorter. This also means that you will have very little time to engage with them while still having to record data pertaining to transactions and customers.

TeamgateZapier

By integrating Teamgate with an online form tool (like Wufoo) and with email marketing solutions (like Mailchimp), data entry and email management will no longer be a concern. Instead, you get to redirect your efforts towards customer success and customer retention. Automation will also make Teamgate’s forecasting and analytics tools richer by populating them with key data gathered.

Sales & Marketing Convergence:

Teamgate is great for teamwork and inter-departmental collaboration (the key is in our name). Not only can you assign Deals to individuals, but you can also add as many collaborators as possible. In addition, you can set individual goals for your team and track activity to make sure no task is left unattended.
Regardless of how far your sales department is from marketing, Teamgate will close the communication gap.

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Painless setup, no credit card required

New Venues for Sales & Marketing Opportunities:

How is everything described on the internet? Tags.

As we discussed in a previous article “From social media hashtags to HTML tags, Tags serve as the internet’s infrastructure. They organize information into sub-groups and make archiving and searching history a matter of few clicks.”


Using customer segmentation, you can categorize customers according to the social platforms they originated from. Of course, for this strategy to succeed, it has to serve a key objective: Better knowing new customers.

And as you populate your CRM with more data specific to these customers, Teamgate’s analytics will help you convert this data into actionable information for your business.

To summarize:

Mobile Payments, Sales & Marketing Convergence, New Social Venues for sales opportunities and sales automation are some of the most important trends you should expect to gain significant momentum in 2016.

Even though trends like Sales Automation have been mainstay for a while, the opportunity cost of not adopting them earlier is only bound to increase. Likewise, missing out on mobile payments, sales specialization and emerging social media venues will make the future cost of entry higher than it is currently dude to competition.
Interested in giving Sales Automation a test drive? Try Teamgate CRM for free Today

The Internet has a plethora of apps promising better productivity and organization. However, this can often result in information overload. It can even be counter-productive now to manage each online platform you’re invested in while trying to dedicate enough time to keep up with recent app releases and new features. So why should you even bother to learn about Zapier?

Well, give us a second.

What is Zapier?

To put it simply, Zapier is an online automation tool that lets you connect apps to each other without any technical knowledge of their API’s. Currently, Zapier boasts of more than 500 applications including the likes of Google Contacts, Slack, Asana, Mailchimp, Evernote, Teamgate and many more.

In some ways, Zapier is very similar to IFTTT (If This Then That), but where Zapier excels is at providing automation Zaps (The action linking two separate app events) well suited to streamlining business workflows.

Here’s the exciting part: You can create your own Zap recipes!

For example, if you happen to have a crowded inbox in which important emails get easily buried, a Gmail to Google Calendar Zap allows you to determine which senders get automatically added to your Google Calendar without having to manually do it yourself.

Why use Zapier?

Zapier’s utility is particularly pronounced in the Zaps that bridge communication between apps which usually do not interact with each other. By doing so, it proves an incredibly efficient and invaluable tool for individuals and businesses trying to make the best out of available tools without investing too much time into handling repetitive tasks.

Do you have a CRM that keeps you organised?

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Painless setup, no credit card required

Furthermore, Zapier allows you to centralize information in one platform. If you rely heavily on Google solutions (Google Contacts, Gmail, Google Calendar etc…), for example, the collection of integration recipes made available on Zapier will redirect all relevant information from other apps to the Google solutions platform.

How to Use Zapier with Teamgate

Have a cool idea to use the Teamgate API for but don’t have the programming skills? No worries, Zapier is here for the rescue! With easy to set up Zaps, programming will no longer be an impediment to using different API’s  in order to streamline your business workflows. Here are few ideas for Teamgate and Zapier integrations you can start with:

zapier ikonos

  • FullContact + Teamgate: Business Cards To Leads
  • FullContact will scan business cards, automatically extract all the information from them then send add them to Teamgate as New Contacts.
  • Gmail + Teamgate: Emails To Teamgate Deals
  • You can label any important emails in additional to ones from potential leads to let Zapier automatically add them to Teamgate either as contact leads or deals in the making.
  • Google Contacts + Teamgate: Add contacts or company information to Teamgate
  • You do not have to manually go through all of your Google Contacts to make sure all important leads (Company and Clients) are monitored through your Teamgate account. This recipe will also save you the hassle of regularly checking newly added Google Contacts and
  • Teamgate + MailChimp: Add Teamgate Contact To Mailchimp’s list.
  • With this recipe, each contact added to your Teamgate account will be automatically added to your list of subscribers on Mailchimp. This Zap is particularly powerful when fused with integrations such as FullContact+Teamgate, which can allow you to easily turn a business card lead into an email subscriber in no time.
  • Wufoo/JotForm + Teamgate:
  • Wuffo and JotForm are common tools used to deploy quick forms and gather information. These Zaps allow every form filled to be directly converted into Teamgate contacts for individual leads and companies.

As is the case for cuisine, the possibilities are truly endless when it comes to Zapier recipe ideas. More importantly, itcontinues to add more apps which unlock complex networks of communication between custom Zaps you create for your business.

Which Zapier apps do you use? Both Teamgate and Zapier offer free trials and so we would love to hear your recipes and any interesting Zap ideas for Teamgate integration.

Get cooking in the comments section below!