If you’re involved in sales you don’t need me to tell you that salespeople have taken a bad rap over the years. They’ve been branded with all manner of monikers; shysters, charlatans, hucksters, snake-oil peddlers, swindlers, con-men, phoneys, crooks, scoundrels, robbers, sharks, tricksters, and a hell of a lot more. Hardly flattering to an entire profession. So, how did that happen? The answer is, probably pretty easily. Someone somewhere had their trust in another human being completely destroyed.