CRM systems have been around for several decades, but they have gained momentum over the past few years. The reason for their popularity has a lot to do with tech-savvy customers’ needs and expectations. They...
A survey found that 40% of online shoppers are influenced by offline marketing campaigns when making a purchase. In a saturated online marketplace, businesses should not forget that offline campaigns are still a viable option. Many marketers use...
Imagine this. You’ve finally launched your long-anticipated product to the world. You’ve hired the best hands and have vetted the product as a standard and quality one in its niche. You have amazing content and all looked fine except the...
No one can dispute the competitive nature of sales. In the world of SaaS—where many teams are peddling products that appear similar on the surface—the need for competitive advantage is real. To successfully make the sale, product quality can only...
Search engine optimization (SEO) is what separates top-performing bloggers from the crowd of less successful authors, but it’s not as difficult as it may seem at first. You don’t need to be an optimization expert to learn and apply a few practical...
How much you sell can have a monumental impact on your career and profitability. Poor negotiation skills can lead to economic loss and missed opportunities. Whether in discussions with buyers, suppliers, or investors, most negotiations follow the...
In an organization, sales and marketing teams are both parts of the same section. Though both the teams run independently, they work towards the same goals. It is pivotal to bridge the gap between the sales and marketing teams as both are the...
Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
With a global pandemic transforming the way companies operate, fear of slow growth and rising churn rates are valid concerns. And if you think SaaS companies are exempt from experiencing high churn rates in this uncertain business environment, think...
Don’t you feel good about a tool that analyzes your customer data by itself, drives insights from it, works on those details in real-time, and streamlines the given strategy unswervingly? Thankful to marketing automation. It does exactly the same...
Lauren Wiseman
Yathish Kumar 
Akinduyo Eniola
Daniella Ingrao
Lauren Williams
Sam Makad
Emily Johnson