Content marketing has shown incredible results for businesses. For example, content marketing results in a 62 percent lower cost than standard marketing by three times as much. The first thing you have to do...
We live in a fast-paced environment. To thrive in the continuously evolving business landscape, you need access to critical business information at a moment’s notice. The customer relationship management (CRM) system has revolutionized the way we...
Having problems with lead generation tactics? “Wow! I love your new website. Really slick. What kind of visitor numbers are you attracting?” “That’s the strange thing, we’re not getting as many hits as we’d hoped for. Everyone keeps telling us how...
As the owner of a small business, you’ve put your blood, sweat, and tears into your beloved company. You’ve probably even prioritized it over other aspects in your life. It’s tough love, but it’s worth doing. So when you receive a negative review...
Digital marketing has transformed the advertising industry tremendously. In fact, it has become pivotal to developing advertising strategies. But, there are two forms of digital advertising: search ads and display advertising. The former was the...
A common dilemma for many online brands is figuring out whether it is better to have one umbrella website for all their content, or separate their product over different sites. Note that both approaches have their perks and pitfalls, so it all...
Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes 54% of consumers want to see more video content from brands that they follow Marketers get 66% more leads per year from sharing marketing videos...
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the...
In the words of the great American business and leadership influencer, Dale Carnegie: To win a customer you need to create a relationship. To influence a customer you need to make him feel important. Nice, but what’s that got to do with CRM? You...
Email is an essential communication tool that every business and professional needs. Compared to other means of communication, sending an email is fast, convenient, and less intrusive. That way, it enables you to communicate with customers and...
Jackson Keil
Kiran Bajpai
Brendan Harding
Heman Thuranira
Duncan Kingori
Vytautas Ramanauskas