Imagine this. You’ve finally launched your long-anticipated product to the world. You’ve hired the best hands and have vetted the product as a standard and quality one in its niche. You have...
You’ve heard the tips: every B2B and B2C company benefits from sales CRM. Through this software, you can manage contacts and drive leads through the sales funnel in the most effective way possible. Collecting and managing user data is a time...
Nowadays, people expect that every business has a website that they can visit should they have other inquiries or if they want to find out more about a company. A business website serves as an online headquarters of sorts. However, a website can...
CRM software forms an integral part of the business process and therefore, it is a must to take into consideration a few pointers before opting for one. Of all the factors to consider, one of the major factors to keep in mind is aligning the...
We live in a fast-paced environment. To thrive in the continuously evolving business landscape, you need access to critical business information at a moment’s notice. The customer relationship management (CRM) system has revolutionized the way we...
Having problems with lead generation tactics? “Wow! I love your new website. Really slick. What kind of visitor numbers are you attracting?” “That’s the strange thing, we’re not getting as many hits as we’d hoped for. Everyone keeps telling us how...
As the owner of a small business, you’ve put your blood, sweat, and tears into your beloved company. You’ve probably even prioritized it over other aspects in your life. It’s tough love, but it’s worth doing. So when you receive a negative review...
Digital marketing has transformed the advertising industry tremendously. In fact, it has become pivotal to developing advertising strategies. But, there are two forms of digital advertising: search ads and display advertising. The former was the...
A common dilemma for many online brands is figuring out whether it is better to have one umbrella website for all their content, or separate their product over different sites. Note that both approaches have their perks and pitfalls, so it all...
Video marketing is on the rise. Reportedly: 87% of marketers use video content for promotional purposes 54% of consumers want to see more video content from brands that they follow Marketers get 66% more leads per year from sharing marketing videos...
Akinduyo Eniola
Tobias Foster
Kalyani Chaudhari
Kiran Bajpai
Brendan Harding
Heman Thuranira
Duncan Kingori