Introduction: The Power of ACV in Business In the realm of business, success often hinges on understanding and managing financial metrics. One such metric, Annual Contract Value (ACV), holds the key to...
What is CRM sales forecasting? When it comes to CRM sales forecasting the rule of thumb is this – the more accurate the information you have, the more you can prepare and plan for the future. However, understanding the past to predict the future is...
Gap selling is a sales approach that helps sales reps close more deals by focusing on the core of a customer’s problem. Unfortunately, many reps fail in this area. Fifty-six percent of organizations said they had a high degree of purchase regret...
It seems like every day, there’s some new something — some new tool or solution that’s supposed to make business leaders’ jobs easier, more productive, more fill-in-the-blank. And along the way, some tools have actually proven their worth, while...
Think about qualifying as dating. Before you put a ring on it, you want to make sure you’re hanging out with the right person. There is probably a dozen of things that you want to ask and understand about the potential mate, and there’s that...
Over the last ten years or so, the marketing world has been flipped on its head. The tactics that most businesses considered solid lead magnets, like taking out ads in popular newspapers or running TV commercials, have lost their appeal and been...
Nothing makes a marketer happier than seeing their efforts and hard work pay off. And there’s little we wouldn’t be prepared to do to see those leads trickling in. We’ll write eBooks, spend weeks chasing influencers for three-line...
Content marketing has shown incredible results for businesses. For example, content marketing results in a 62 percent lower cost than standard marketing by three times as much. The first thing you have to do is to develop a marketing plan for...
Abe Dearmer
Andrew Martin
Jessica Fender
Jackson Keil
Adomas Šulcas