Developed by Brent Adamson and Matthew Dixon, the Challenger Sales Model is a revolutionary approach to selling that focuses less on selling a product and more on identifying and addressing a client’s needs...
You’ve probably heard the statistic: “1 million US B2B salespeople will lose their jobs to self-service E-Commerce by the year 2020” according to a 2015 Forrester forecast. Yet, few people can claim they haven’t seen it coming. In the 1993 classic...