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How to Measure Sales Productivity with KPIs

Track the right mix of leading and lagging KPIs—activity, conversion, efficiency, and revenue—and use dashboards and automation to improve forecasting and productivity.

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“The deepest principle in human nature is the craving to be appreciated” – William James. Are you looking for new leads or working on retaining current customers? Of course, you are. Customers are such an important part of any business that a big...