What is a sales pipeline and why do you need one?In the past salespeople were regarded as being preeminent note-takers. They were evident everywhere you went, sitting in their cars, coffee shops, airports and even by the side of the road, notebook and pen in hand, shuffling a sheaf of papers as they transferred vital sales information from one space to another. That was part of their sales pipeline, and theirs alone. They were the only ones with the key to unlock this magic kingdom. But what is a sales pipeline?
In a nutshell a sales pipeline is an organised and highly visual means of tracking all your potential and existing clients as they progress through the varying sales pipeline stages.Even if you don’t yet have access to a sales pipeline management system – a sales CRM – there’s a good chance that you’re already employing some version of a sales pipeline management system, even if you don’t realise it. Within the sales process stages already exist (perhaps you don’t call them stages, but that’s what they are). Of course these stages vary from company to company and client to client but they usually contain at least some of the following stages; contact a client, meet a client, call a client, email client, send proposal, agree deal, sign contract, secure payment, or on the negative side, deal lost. However, having a defined and structured sales pipeline within your sales CRM software – when used correctly – brings a whole new edge to your sales process. From marketing your product or service, gathering leads, converting those leads to sales, to analysing and tracking your efforts through smart, current and informative visuals and sales forecasts, you’ll never get lost in your sales pipeline. Juggle multiple individuals or companies in customised stages, gain insights into time management, track communications and all associated files, and all from the comfort of a fully mobile system.