This article explores the intersection of marketing and human resource management, providing innovative strategies for attracting and retaining top talent. It emphasizes the role of branding in the hiring process, the importance of accurate hiring...
This all-encompassing guide examines the dynamics of “inbound vs outbound marketing”, helping readers to distinguish between these two key strategies, appreciate their respective strengths and limitations, and learn how to utilize each...
In an organization, sales and marketing teams are both parts of the same section. Though both the teams run independently, they work towards the same goals. It is pivotal to bridge the gap between the sales and marketing teams as both are the...
Every successful campaign is supported by effective marketing strategies. Before the popularity of the Internet, businesses and salespeople promoted through print media, paid for TV and radio advertising, and participated in trade fairs. Marketing...
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the...
Talking about the B2B email marketing, one medium that has proved constantly to be of greatest use is Email marketing. More and more businesses are turning towards enhancing their budget of Email marketing because the research has shown it to super...
Even though it’s a small section of your email, it is arguably the most crucial part. Yes, I’m talking about the subject of an email. It’s the first thing a reader sees, and they judge the email by it. It is a vital element of...
Many B2B businesses use social media just to be present. However, just being on social media and regularly putting your content up doesn’t guarantee that your sales will immediately go up. You may invest thousands of dollars in making high-quality...
Reducing sales churn is the holy grail of every sales director. The more customers you lose – churn – the less likely it is that your company is going to grow significantly any time soon. You see, the cost of acquiring new customers is...
Roll up! Roll up! Roll up! Nothing for sale! If you’re involved in sales you might have wondered about this for some time. Every Christmas and holiday season you come across the big name high-street department stores, with half a mile of street...
Sales CRM can really help in writing branded content as you are able to store all the personal information of your customers. However, it can also help you reduce costs or save money for your organization. Here are eight ways how you can do this. 1...
If you are an entrepreneur or a small business owner who wants to jumpstart their sales, there is just so much you can do. Of course, sales depend on many different factors, but you can still improve some of them yourself. Here are ten highly...
Business is always focused on customers aka those, who use it and pay for it. And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a coffee shop chain...
Inbound organizations are 4 times as likely to rate their marketing strategy as effective. (HubSpot) Inbound lead generation is the holy grail of marketing. No business can survive without leads and almost every business struggles with keeping their...
The evolution of marketing In most small businesses, the line between sales and marketing is blurred. Initially, there is no designated marketing team, with commercial ideas coming from managers, external agencies or the sales team. As the business...
Abe Dearmer
Lauren Williams
Kimberly Grimms
Chanchal Soni
Daniela McVicker
