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What Data to Sync Between CRM and Marketing Automation

Which CRM and marketing automation fields to sync, how to set directionality and timing, and best practices to prevent duplicates and stale data.

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The automotive CRM landscape is shifting fast in 2026. With the rise of AI-driven lead management, omnichannel communication, and tighter integrations across marketing and DMS tools, dealerships are demanding more flexible and cost-efficient...