Nowadays, people expect that every business has a website that they can visit should they have other inquiries or if they want to find out more about a company.
A business website serves as an online headquarters of sorts. However, a website can also be an avenue for businesses to sell their products and services. Of course, this is if they know how to optimize their website for that.
If you want your business website to produce sales, then you need to make some fundamental changes first.
Generating sales online is a lot different from creating sales in real life, so some of your traditional sales techniques might not work for your website. Therefore, you need to look for sales-boosting methods specific to websites.
On that note, here are several ways you can effectively improve your website’s design so that you can boost your online sales:
Keep Your Homepage Simple
The first page of your site that will receive the most traffic will be your homepage, so you want to make sure that it is easy to understand.
People who aren’t experts or don’t know much about web design often end up doing too much on their homepage, which is not the best thing to do. If you’re going to design your homepage, then you need to make sure that you keep everything as simple as possible.
It will make it easier for your visitors to understand how they can get to the webpage they want to go to in the easiest way possible.
Please don’t put on too many features or videos or complicated designs on your homepage because this can make it feel cluttered. An excellent first impression is going to ensure that your web visitors don’t click out of your website as soon as they landed on it. Building a website might be even easier than you think as we now have drag and drop tools such as Wix or Pixpa and professional developers are not necessarily needed anymore.
Optimize for Mobile
Nowadays, people aren’t only incorporating the Internet into their everyday lives, but the Internet is also within their reach at all times.
This fact is because people have smartphones available to them. Their phones allow them access to the Internet no matter where they are and when, as long as they have WiFi or data.
With that said, you should ensure that your website still looks good even if it’s people on mobile phones who are looking at your site. Otherwise, you might be losing out on an opportunity to get a sale from a web visitor directly because your website is challenging to navigate when they’re on their phones.
Therefore, you should make your website mobile-optimized. At the same time, you should ensure that you have a website that loads fast.
Use Effective Call-to-Action Buttons
Call-to-Action buttons are buttons that will lead your web visitors to do an action that you want them to do. It can either be to join your membership list or to buy your product or to download your free PDFs.
No matter what you want them to do, most of the time, you get them to do that with a call-to-action button.
Since these buttons’ goal is key to your online sales, you want to ensure that these buttons are done and placed strategically. Not only should their placement be strategic, but they should also be attractive to your website visitors.
The best way to figure out where call-to-action buttons are most effective is simply by testing it. Comparing and contrasting two different versions is going to help you find out which ones work well for you through actual analytics.
Improving your buttons will significantly improve your click-through rate and affect your online sales.
Install Live Chat
You want to make the most out of the times that you have live visitors on your site. The time that they spend on your website should be as productive and useful to you as possible so that they can move towards a sale as fast as possible.
On that note, you want to address any questions that they may have about any frequent inquiries.
The best way to do that is through live chat. Live chat will enable you or your customer support team to answer frequently asked questions immediately.
Aside from answering FAQs, you can also use your live chat tool as a way to get their email, which you can use as another means to market to them.
Optimize Your Website Load Speeds
According to Sytian Productions Website Design Philippines, you should also prioritize website loading speed as much as possible.
People on the Internet are much more impatient. They expect a website to load as fast as possible. If a website doesn’t do that within three seconds, you have a higher risk of your visitors clicking out of your site.
Thus, having a fast loading speed is your priority for a better user experience.
Another reason why you want to have a fast page load speed is that search engines detect the loading speed of your site. The faster the loading speed, the better it affects your chances of ranking high on search results.
Hence, if you want to improve your search engine rankings, your site’s website load speed is also crucial.
Recover Abandoned Shopping Carts
It can be frustrating to finally get a web visitor to put things in a shopping cart only for them to abandon it.
Don’t worry, though, because excellent web design can also help you recover abandoned shopping carts.
You can start by retargeting your customers who abandoned shopping carts. Once your website detects an abandoned cart, you can begin to retarget your customers with the help of a marketing Pixel.
Retargeting ads can help re-attract your customers’ attention and remind them of the items they left.
Create Compelling and Engaging Content
Some products are not as easy to sell. For these types of products, you need to establish trustworthiness and authority. Aside from that, complicated products might need more information for your potential customers.
Therefore, compelling and engaging content is essential for these types of products the most.
Creating content on your site will not only help you guide customers, but it will also help you market your website on search engines.
Provide Social Proof to Build Customer Confidence
Establishing and posting social proof on your website is going to make you more respectable to your customers. Social proof is especially crucial for when you are an organization, a freelancer, and so on.
Even as an online seller, setting up a Reviews section for your products is key to pushing your customers to buy your product or service.
Website design and online sales have a secure connection with one another. Thus, it will be of interest to improve web design for the sake of boosting online sales.
Luckily, the tips above will help you improve your web design in a way that will push people to convert. Apply them on your site and test it to see which ones work the best for you and optimize as much as possible.