Optimize Your ProfileYour LinkedIn profile needs to have your social media handles. Getting some recommendations from satisfied customers will boost up your reputation. You can also use descriptive titles rather than posting links to your websites. Here is how you can find promising sales leads.
Find the Prospective LeadUse the search option of LinkedIn. Discover people by their title, company, location, names and through keywords. You just need to click on the ‘Advanced’ option beside the search box. If you get a paid account, you can narrow down the search results. Use premium filters like groups, function, interested in, company size and other details. Mix up the filters and use different keywords. This will help zero in on the prospective leads and decision makers. Search by area, names, positions or just the industry. For a B2B business, it helps search and know other business needs better. There are other tools in LinkedIn that you can use to bring in leads.
- You should consistently answer questions asked in LinkedIn Answers. It’s where people go to get business advice. You can establish yourself as an industry expert by answering. You can also connect to people you helped and also get discovered by promising leads.
- LinkedIn Ads is a great way to direct people to your business website. You have to bid and pay LinkedIn to place your ads in the search results.
- LinkedIn applications can be a good place to grow your leads. You can put your blog posts, interesting apps, or your interests. This tool can also be used to set up polls to discover your target audience’s preferences and habits.
- The paid account of LinkedIn gives you option of saving your searches. Anyone who joins LinkedIn matching your search is tracked, and you get instant notifications.
Engage in GroupsLinkedIn groups are a great place to meet prospective customers and gain insight into your market. Target and join multiple groups of your industry. Include some external ones to broaden your reach. [optin-monster-shortcode id=”kandoug21absj0ox”] For example, if you’re selling printers, a group on printing would be apt. Start discussions in the group and provide a link back to your company website in suitable cases. The groups are great to grow and expand your network from which leads are generated.
Breaking the IceFirst, track your list of potential leads. Now, you’ve to establish contact. Do not be shy to connect with people whom you don’t know. After all, LinkedIn is a place for establishing networks. It’s not a good idea to send in a request to people you don’t know. However, you can send in an InMail if you’ve a premium account. You can also ask any first or second-degree connections to introduce you to the potential lead. Alternatively, you can set the option of ‘Friend’ when adding connections. Do not though, that this latter way may not go down well with all prospective leads.
- Add any promising lead you meet in real life on LinkedIn. You can send your company updates and product information easily.
- Unless your profile is set to anonymous, you can see who visited your profile. Such connections are great for establishing a contact. You can see who has visited your profile. Search by industry connections. Check if any potential lead has visited your profile. If so, you might want to connect with them.
- Join in an industry group. You would find plenty of them. Discussions can bring in leads if you are consistent with your activity. Share opinions and views, and answer the questions on a regular basis. Chances are someone would send across a message to you soon.