You’re a sales rep and you’re at the top of your game. But there’s no room for complacency. To stay at the top you need to avoid some basic mistakes. It really doesn’t matter how good you are at your job, your sport, your craft, or your profession, there’s one certainty lurking in the long grass, that is, you will make mistakes. Making a mistake once is a lesson, making the same mistake twice is a choice, and I’m sure you’ll agree, it’s not a very clever choice. Sales reps who make the same sales mistakes repeatedly soon discover that this Groundhog Day behaviour is not just bad for generating results, it’s entirely detrimental to their future as a sales professional. But, the truth is, that even long-experienced sales reps, who’ve been around the block many times, and who think they know all the ropes, can trip up and fall into bad habits. So, how do you stop this disaster from befalling you? Perhaps, the best way is to be fully aware of the pitfalls which you should try to avoid, and continuously make a conscious effort to improve your sales profile and technique. Remember, you’re never so good that you don’t need to refresh your sales management training regime and techniques. These are the most common mistakes committed by both new sales executives and those with many years of hands-on experience.