If you run a small to medium-sized business, you’ve probably heard of lead scoring. We are sharing a set of lead scoring best practices which will help to improve sales conversion rates of your company. Lead scoring is not something you can set up overnight, but you can get started today with a careful thought and evaluation of your customers. It may also be a good idea to invest in a lead scoring software to automate the process. We’ll discuss this in more detail, but let’s start from the beginning.